Janice Lee-Mark

Available to hire

Hi, I’m Janice Lee-Mark, a Toronto-based Marketing Consultant and Fractional CMO with 20+ years of experience helping organizations grow with clarity, focus, and practical, data-driven marketing.

About

Hi, I’m Janice Lee-Mark, a Toronto-based Marketing Consultant and Fractional CMO with 20+ years of experience helping organizations grow with clarity, focus, and practical, data-driven marketing. I partner with both Tier 1 organizations and growing small-to-mid-size businesses on brand positioning, LinkedIn optimization, content strategy, and go-to-market execution.

I bring a calm, structured approach that turns complex goals into simple, actionable plans teams can actually follow. Known for strong analytical insight, cross-functional collaboration, and an ability to cut through noise to prioritize what moves the business forward, I build turn-key tools—messaging frameworks, content calendars, lead magnets, dashboards—to streamline execution and improve visibility and lead quality.

  • 20 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • ChineseBeginner

Industry experience

  • Manufacturing
  • Retail
  • Professional Services
  • Consumer Goods
  • Media & Entertainment

More experts in Toronto, Canada

Work experience· 10 roles

Marketing Consultant / Fractional CMO · Lee-Mark Marketing ConsultingJan 2024 – Present · 2 yrs 11 mos

Provide strategic marketing leadership to small and mid-size businesses, helping founders gain clarity, prioritize effectively, and execute with confidence. Lead end-to-end marketing strategy development (brand positioning, content strategy, go-to-market planning) and optimize LinkedIn presence to increase visibility and lead quality.

Senior Category Manager, Donuts, Foodservice · Weston FoodsAug 2019 – Jun 2023 · 3 yrs 11 mos

Developed strategic plans and stretch targets for a priority category, delivering +20% gross margin. Partnered with Canadian and U.S. QSR clients to support innovation pipelines. Expanded the portfolio by securing three major QSR wins with first-year sales of $8M. Aligned the organization behind a Canadian QSR bid project to deliver +$50M in annual revenue.

Category Manager, Donuts, Retail · Weston FoodsSep 2018 – Jul 2019 · 11 mos

Led cross-functional teams to deliver 40+ innovation projects per year. Managed 400+ SKUs and performed quarterly SKU rationalization using P&L and competitive analysis. Built decision-making models for CapEx projects using market trends and ROI scenarios.

Social Media & Digital Marketing Manager · Tim HortonsJun 2018 – Sep 2018 · 4 mos
Marketing Communications Manager · Whirlpool CanadaJan 2016 – Dec 2018 · 3 yrs
Category Manager, Gift Card & Payment SolutionsJan 2015 – Dec 2016 · 2 yrs
Assistant Brand Manager, Cold Beverage · Whirlpool CanadaJan 2015 – Dec 2015 · 1 yr
Product Marketing Manager, Cleaning · Whirlpool CanadaJan 2012 – Dec 2014 · 3 yrs

Education

Bachelor of Commerce, Marketing Management (Co-op) · University of Guelph2030 – 2026
Digital Marketing Certificate · University of Toronto, School of Continuing Studies2023 – 2026

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