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Hi, I’m Janice Lee-Mark, a Toronto-based Marketing Consultant and Fractional CMO with 20+ years of experience helping organizations grow with clarity, focus, and practical, data-driven marketing. I partner with both Tier 1 organizations and growing small-to-mid-size businesses on brand positioning, LinkedIn optimization, content strategy, and go-to-market execution. I bring a calm, structured approach that turns complex goals into simple, actionable plans teams can actually follow. Known for strong analytical insight, cross-functional collaboration, and an ability to cut through noise to prioritize what moves the business forward, I build turn-key tools—messaging frameworks, content calendars, lead magnets, dashboards—to streamline execution and improve visibility and lead quality.…Hi, I’m Janice Lee-Mark, a Toronto-based Marketing Consultant and Fractional CMO with 20+ years of experience helping organizations grow with clarity, focus, and practical, data-driven marketing. I partner with both Tier 1 organizations and growing small-to-mid-size businesses on brand positioning, LinkedIn optimization, content strategy, and go-to-market execution. I bring a calm, structured approach that turns complex goals into simple, actionable plans teams can actually follow. Known for strong analytical insight, cross-functional collaboration, and an ability to cut through noise to prioritize what moves the business forward, I build turn-key tools—messaging frameworks, content calendars, lead magnets, dashboards—to streamline execution and improve visibility and lead quality.

Janice Lee-Mark

Fractional CMO, Marketing Strategist, Brand Strategist, +3

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Hi, I’m Janice Lee-Mark, a Toronto-based Marketing Consultant and Fractional CMO with 20+ years of experience helping organizations grow with clarity, focus, and practical, data-driven marketing. I partner with both Tier 1 organizations and growing small-to-mid-size businesses on brand positioning, LinkedIn optimization, content strategy, and go-to-market execution. I bring a calm, structured approach that turns complex goals into simple, actionable plans teams can actually follow. Known for strong analytical insight, cross-functional collaboration, and an ability to cut through noise to prioritize what moves the business forward, I build turn-key tools—messaging frameworks, content calendars, lead magnets, dashboards—to streamline execution and improve visibility and lead quality.…Hi, I’m Janice Lee-Mark, a Toronto-based Marketing Consultant and Fractional CMO with 20+ years of experience helping organizations grow with clarity, focus, and practical, data-driven marketing. I partner with both Tier 1 organizations and growing small-to-mid-size businesses on brand positioning, LinkedIn optimization, content strategy, and go-to-market execution. I bring a calm, structured approach that turns complex goals into simple, actionable plans teams can actually follow. Known for strong analytical insight, cross-functional collaboration, and an ability to cut through noise to prioritize what moves the business forward, I build turn-key tools—messaging frameworks, content calendars, lead magnets, dashboards—to streamline execution and improve visibility and lead quality.

Available to hire

Hi, I’m Janice Lee-Mark, a Toronto-based Marketing Consultant and Fractional CMO with 20+ years of experience helping organizations grow with clarity, focus, and practical, data-driven marketing. I partner with both Tier 1 organizations and growing small-to-mid-size businesses on brand positioning, LinkedIn optimization, content strategy, and go-to-market execution.

I bring a calm, structured approach that turns complex goals into simple, actionable plans teams can actually follow. Known for strong analytical insight, cross-functional collaboration, and an ability to cut through noise to prioritize what moves the business forward, I build turn-key tools—messaging frameworks, content calendars, lead magnets, dashboards—to streamline execution and improve visibility and lead quality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Beginner

Work Experience

Marketing Consultant / Fractional CMO at Lee-Mark Marketing Consulting

January 1, 2024 - Present

Provide strategic marketing leadership to small and mid-size businesses, helping founders gain clarity, prioritize effectively, and execute with confidence. Lead end-to-end marketing strategy development (brand positioning, content strategy, go-to-market planning) and optimize LinkedIn presence to increase visibility and lead quality.

Senior Category Manager, Donuts, Foodservice at Weston Foods

August 1, 2019 - June 1, 2023

Developed strategic plans and stretch targets for a priority category, delivering +20% gross margin. Partnered with Canadian and U.S. QSR clients to support innovation pipelines. Expanded the portfolio by securing three major QSR wins with first-year sales of $8M. Aligned the organization behind a Canadian QSR bid project to deliver +$50M in annual revenue.

Category Manager, Donuts, Retail at Weston Foods

September 1, 2018 - July 1, 2019

Led cross-functional teams to deliver 40+ innovation projects per year. Managed 400+ SKUs and performed quarterly SKU rationalization using P&L and competitive analysis. Built decision-making models for CapEx projects using market trends and ROI scenarios.

Social Media & Digital Marketing Manager at Tim Hortons

June 1, 2018 - September 1, 2018

Developed social media strategy across platforms to sustain brand leadership and drove regional LT0 programs; led agency partnerships and digital campaigns.

Marketing Communications Manager at Whirlpool Canada

January 1, 2016 - December 31, 2018

Led end-to-end integrated marketing communications across TV, OOH, and radio for priority platforms; ensured consistent messaging and effective channel execution.

Product Marketing Manager, Cleaning at Whirlpool Canada

January 1, 2012 - December 31, 2014

Led product marketing for cleaning portfolio; developed brand plans for Inglis and Amana using competitive and industry reviews; led Whirlpool's first social media program with +15% increase in six months; led global web re-platform and served as Habitat for Humanity partnership spokesperson.

Assistant Brand Manager, Whirlpool & Value Brands at Whirlpool Canada

January 1, 2010 - December 31, 2012

Led brand plans for Inglis and Amana using competitive and industry reviews. Implemented Whirlpool's first social media program, achieving +15% target in six months. Led global web re-platform and served as spokesperson for Habitat for Humanity partnership.

Assistant Brand Manager, Cold Beverage at Whirlpool Canada

January 1, 2015 - December 31, 2015

Developed operator and franchise launch materials rooted in industry insights and marketing strategy. Collaborated with R&D to identify new product opportunities based on emerging consumer trends.

Marketing Business Partner at Kellogg Canada

January 1, 2005 - December 31, 2008

Introduced survey strategy enabling continuous consumer insights for the Innovation Team; winner of Kellogg's 2007 Product Innovation Challenge.

Category Manager, Gift Card & Payment Solutions

January 1, 2015 - December 31, 2016

Led category strategy for the gift card and payment solutions portfolio; partnered with retailers and vendors to drive growth.