- Led esports partnerships to reposition Insta360 Link as a premium performance-focused streaming camera, partnering with Red Bull Racing Esports driver Jarno Opmeer, NRG Esports and San Francisco Shock, delivering 5M+ impressions during the Overwatch League season. - Developed and pitched brand activation proposals for the potential collaboration with Mercedes F1 Esports, leading briefing calls, outreach, negotiations and commercial discussions. - Managed high-impact influencer and athlete partnerships in the sports vertical, including collaborations with Red Bull athletes, alongside a curated network of 100+ creators across US, UK and AU markets. - Delivered 400+ high-quality content assets and 30M+ impressions across YouTube, Instagram, TikTok to support product launches and sustained brand momentum, contributing to a 30% uplift in affiliate sales for flagship products (X3, X4, GO3). - Coordinated cross-functional teams and creators for the global Insta360 Brand Ambassador Programme, enhancing brand storytelling across owned, paid, and partner channels. - Expanded channels like Amazon Live and Twitch, increasing impressions by 30% and Amazon revenue by 10%.

Marketing Campaign Intern at OnePlus - Oppo Group

December 1, 2020 - April 1, 2021

Set up the pre-launch OnePlus page for the OnePlus 9 Series; drove 20k user registrations; produced launch content with Creative and Copy teams; supported behind-the-scenes documentary projects; generated launch traffic and 2.8M organic YouTube views in two weeks.

Global PR Specialist at Anker Innovations Global Marketing

May 1, 2021 - October 1, 2022

- Built media relations with 70+ US and UK Tier-1 Tech&Lifestyle outlets (eg: UK Cosmopolitan and Stuff Mag), securing 200+ pieces of organic coverage; managed paid partnerships with Robb Report and Digital Trends. - Led PR sales campaigns (Prime Day, Black Friday), delivering 3,000+ deal placements and a 30% sales increase on Amazon. - Developed PR strategies (organic&paid) and media pitching plans for Soundcore's headphone and Nebula’s projector launches. - Delivered press releases for both Tier 1 & Tier 2 product launches.

Assistant Influencer Marketing Manager at CASETiFY

June 5, 2024 - November 28, 2025

US Paid Influencer Team Lead - Led US paid influencer team, setting team/individual OKRs, overseeing daily execution, performance and campaign delivery. - Planned and implemented paid influencer strategies for 5+ major campaigns to drive measurable exposure, engagement, conversion and new user acquisition; developed new SOPs and 10+ A/B testing plans to optimise full-funnel metrics. - Scaled US influencer marketing with improved efficiency, achieving 60M+ impressions, $2.6M attributed revenue, and +15% YoY RoAS while reducing cost by 30% across YouTube, Instagram and TikTok in 2025. Global HQ Representative - Owned global influencer budgeting and forecasting across Paid, Gifting, Co-Lab, and Capsule pillars; allocated regional spend and set targets to centralise marketing resources. - Built and maintained a real‐time global influencer dashboard to track performance; delivered weekly, monthly performance analysis and Management Steering reports with actionable insights. - Planned 10+ Tier-1 global influencer campaign strategies, overseeing briefing decks and content briefs to ensure consistent execution. - Served as the primary liaison between Global and regional teams, leading cross-regional strategy alignment, briefing sessions and timeline management. - Proposed and launched global influencer capsule program; developed a roster of 10+ high-potential talents/celebrities and managed outreach and negotiations (e.g., Katseye WIP).