Available to hire
I am Janina Mengelkamp, a freelance communications & content strategist with 10+ years of experience turning complex, technical topics into clear, human-centered messages for tech, legaltech, NGOs and startups. I build brand voice, content strategies, and ghostwriting that translate expertise into engaging narratives across social media, websites and email campaigns.
Fluent in German, English, and Spanish, I bring intercultural insight and an entrepreneurial mindset to founders and executives. I specialize in content strategy, brand messaging, and translating expertise into emotive communication. I’m open to long-term retainers and remote collaborations.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Head of Event & Experience Communications Expert at German Energy Agency (dena)
September 1, 2020 - March 1, 2022Led event and experiential communications; crafted storytelling for complex topics (tech, legal, energy, finance); collaborated cross-functionally; integrated AI tooling (ChatGPT, Claude, Midjourney); managed CMS workflows (WordPress/Elementor, TYPO3); oversaw video content (CapCut) and project management processes (Asana, Notion).
Co-Founder / Content Strategist at Atelier Maqui
April 1, 2022 - April 1, 2023Co-founded a social business featuring products from Latin America, India, and Africa. End-to-end management including brand strategy, e-commerce, marketing, and supply chain. Developed content strategies for social media, websites, and email campaigns; ghostwriting and brand voice development for tech, legal, energy, and finance topics; personal branding for founders; Canva-based design; video editing.
Founder at Atelier Maqui (Social Business Home Decor)
April 1, 2023 - PresentFounder of Atelier Maqui, steering brand identity, strategy, growth, content creation, marketing, and partnerships for a social impact home décor brand; responsibility for visuals, storytelling, and multi-channel communication; relocated to Spain in 2023.
Education
Master's degree in International and European Relations at Cordoba, Argentina
January 1, 2012 - January 1, 2014Bachelor Cultural Sciences at Cordoba, Argentina
January 1, 2009 - January 1, 2012Qualifications
Master International and European Relations
January 1, 2012 - January 1, 2014Bachelor Cultural Sciences
January 1, 2009 - January 1, 2012Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Consumer Goods, Non-Profit Organization, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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