Hello, I’m Jasmin Jäckel, a brand-focused marketer with 5 years of omnichannel marketing experience. I excel at detailed project management, cross-functional collaboration, and turning complex initiatives into clear, measurable campaigns across digital platforms. I’ve led launches such as the first weekly growth hormone campaign in the German market and multiple medical cannabis product introductions on Leafio’s pharmacy platform. I’m passionate about pharma marketing, building strong relationships with sales, CRM, and content teams across Australia and New Zealand, and continuously optimizing omnichannel strategies for meaningful, patient-centered outcomes.

Jasmin Jäckel

Hello, I’m Jasmin Jäckel, a brand-focused marketer with 5 years of omnichannel marketing experience. I excel at detailed project management, cross-functional collaboration, and turning complex initiatives into clear, measurable campaigns across digital platforms. I’ve led launches such as the first weekly growth hormone campaign in the German market and multiple medical cannabis product introductions on Leafio’s pharmacy platform. I’m passionate about pharma marketing, building strong relationships with sales, CRM, and content teams across Australia and New Zealand, and continuously optimizing omnichannel strategies for meaningful, patient-centered outcomes.

Available to hire

Hello, I’m Jasmin Jäckel, a brand-focused marketer with 5 years of omnichannel marketing experience. I excel at detailed project management, cross-functional collaboration, and turning complex initiatives into clear, measurable campaigns across digital platforms.

I’ve led launches such as the first weekly growth hormone campaign in the German market and multiple medical cannabis product introductions on Leafio’s pharmacy platform. I’m passionate about pharma marketing, building strong relationships with sales, CRM, and content teams across Australia and New Zealand, and continuously optimizing omnichannel strategies for meaningful, patient-centered outcomes.

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Language

German
Fluent
English
Fluent
French
Beginner
Spanish; Castilian
Beginner

Work Experience

Brand Manager at Montu | Leafio Marketing
November 1, 2025 - Present
Responsible for high visibility and strong brand communication. Overseeing all brand projects and campaigns, including Pharmacy Handbook (40+ pages quarterly), Webinars, Events, Paid Media advertising, Social Media, and Customer acquisition initiatives. Collaborated with Sales Managers, CRM Managers and Technical Content Managers across Australia and New Zealand to formulate quarterly and annual operating plans, omnichannel plans and social media plans.
Marketing Coordinator at Montu | Leafio Marketing
November 1, 2024 - November 1, 2025
Responsible for marketing campaign and project management. Coordinated cross-functional work within the team (CRM, Design, Content and Analysis). Paid Media campaign owner: First Leafio ad campaign on pharmacy publication websites with over 100,000 impressions and 5 min avg. time spent on linked website. Social Media: managed Leafio LinkedIn and Facebook pages with regular posts targeting pharmacists. Successfully hosted loyalty customer events at high quality venues with speakers, dinner and merch. Webinars for pharmacies: introduced Leafio owned webinars with over 150 registered participants. Launched medical cannabis products such as Curo Medicated Edibles, Curo Oils, Curo Vaporizer Cartridges, Curo Lemon Cherry Gelato, Sundaze Medicated Edibles, Sundaze Oils, Sundaze Equinox and Circle CBD+.
Digital Marketing Manager, Digitalization & Innovation at Viatris
October 1, 2023 - October 1, 2024
Responsible for digital marketing and digital campaigns for a German market-leading flu vaccination program. Improved Rep Triggered Emails; used Salesforce Marketing Cloud to create mass emails to up to 10,000 HCPs. Maintained and updated HCP and patient websites. Coordinated with leadership, product managers and sales reps on new innovative marketing measures to increase prescriptions and sales. Implemented influencer collaborations and podcast advertising; launched nationwide mobile in-app advertising to raise disease awareness and vaccination willingness/rate. Ran Google Ads campaigns to raise disease awareness and vaccination rate.
Trainee Marketing (Endocrine Care) at Pfizer (Rare Disease Business Unit)
October 1, 2021 - September 1, 2023
Responsible for endocrine care portfolio marketing (3 products). Led development and launch of new patient websites. Created Rep Triggered Emails. Optimized omnichannel marketing measures. Set KPIs for projects such as launching a new patient app. Maintained frequent transparent communication with sales reps and collaborated with HCPs.
Working Student Marketing (Oncology) at Pfizer (Oncology Business Unit)
June 1, 2020 - September 1, 2021
Supported marketing and project management for the Renal, Lung and Immune Oncology portfolio (7 products). Managed external communications with agencies. Assisted in creating product banners and invites for Lung symposium.
Sales / Logistics Specialist at Apple Store Kurfürstendamm
September 1, 2016 - May 1, 2020
Sales/Customer Service and Storage/Logistics responsibilities.
Assistant Sales and Marketing at KNAUER Wissenschaftliche Geräte
April 1, 2015 - March 1, 2018
Administrative support in Sales and Marketing for scientific measuring devices used in liquid chromatography applied in biotech and pharma.

Education

Licensed Pharmaceutical Representative at Pharmaakademie Berlin
February 1, 2022 - April 1, 2023
B.Sc. in Business Economics & Sociology at Universität Potsdam
October 1, 2017 - October 1, 2021

Qualifications

Licensed Pharmaceutical Representative
February 1, 2022 - April 1, 2023

Industry Experience

Healthcare, Life Sciences, Professional Services, Software & Internet, Retail