I work as a freelance brand and marketing strategist. With over 8 years of experience, I help organisations and teams sharpen their direction: helping you clarify what you stand for, where you want to go, and how to translate that into concrete choices and actions. I have a background in both social psychology and marketing (MSc). That combination is the foundation of my work: effective brand strategy is built at the intersection of human behaviour, perception and strategic decision-making. I combine psychological insight with marketing and strategy expertise to provide direction that is not only logical, but also translates into practice. My work includes: ● Gathering insights through research, analysis and audits ● Defining positioning and unique value propositions ● Supporting the formulation of goals, KPIs and metrics ● Optimising customer journeys and developing online strategies ● Setting up budgets and processes, and bringing structure to complex challenges Want to explore what's possible? Let's talk!…I work as a freelance brand and marketing strategist. With over 8 years of experience, I help organisations and teams sharpen their direction: helping you clarify what you stand for, where you want to go, and how to translate that into concrete choices and actions. I have a background in both social psychology and marketing (MSc). That combination is the foundation of my work: effective brand strategy is built at the intersection of human behaviour, perception and strategic decision-making. I combine psychological insight with marketing and strategy expertise to provide direction that is not only logical, but also translates into practice. My work includes: ● Gathering insights through research, analysis and audits ● Defining positioning and unique value propositions ● Supporting the formulation of goals, KPIs and metrics ● Optimising customer journeys and developing online strategies ● Setting up budgets and processes, and bringing structure to complex challenges Want to explore what's possible? Let's talk!WWWW…