I'm a Creative and Digital Communications Director with 15 years of experience building content strategies, directing campaigns, and managing social media ecosystems across the UAE and MENA region. I work across the full spectrum — from high-level strategy to hands-on execution — and I bring that same range to every freelance engagement. My background spans government entities, corporates, and fast-growing brands. I've led content and creative direction at Red Mangroves (my own agency), Raibal Holding (20+ subsidiaries across multiple industries), and Leap Comms (clients including UAE government health and social bodies). I know how to navigate complex stakeholder environments, translate business objectives into compelling narratives, and deliver work that performs. What I bring to your project: → Content strategy and social media frameworks built for real business outcomes → Copywriting that's clear, on-brand, and purpose-driven — from short-form captions to long-form narratives → Creative direction for campaigns across digital platforms → 15+ years working in English and Arabic markets across the GCC and MENA → Experience with AI-powered content tools to work efficiently without sacrificing quality I've also built a personal content brand from the ground up — growing a YouTube channel to 75K+ subscribers and collaborating with international brands including BRAUN and L'Oréal. I understand what resonates with audiences because I've been one. I take on projects where I can add genuine value — not volume. If you're looking for a senior creative and strategy partner who delivers without needing hand-holding, let's talk.…I'm a Creative and Digital Communications Director with 15 years of experience building content strategies, directing campaigns, and managing social media ecosystems across the UAE and MENA region. I work across the full spectrum — from high-level strategy to hands-on execution — and I bring that same range to every freelance engagement. My background spans government entities, corporates, and fast-growing brands. I've led content and creative direction at Red Mangroves (my own agency), Raibal Holding (20+ subsidiaries across multiple industries), and Leap Comms (clients including UAE government health and social bodies). I know how to navigate complex stakeholder environments, translate business objectives into compelling narratives, and deliver work that performs. What I bring to your project: → Content strategy and social media frameworks built for real business outcomes → Copywriting that's clear, on-brand, and purpose-driven — from short-form captions to long-form narratives → Creative direction for campaigns across digital platforms → 15+ years working in English and Arabic markets across the GCC and MENA → Experience with AI-powered content tools to work efficiently without sacrificing quality I've also built a personal content brand from the ground up — growing a YouTube channel to 75K+ subscribers and collaborating with international brands including BRAUN and L'Oréal. I understand what resonates with audiences because I've been one. I take on projects where I can add genuine value — not volume. If you're looking for a senior creative and strategy partner who delivers without needing hand-holding, let's talk.WWWW…