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I build my digital marketing career around one simple idea: good content should feel effortless to the user. Experienced in managing websites, fixing content issues, improving SEO, and keeping pages accessible and up to date across WordPress and Shopify. Combines creativity with problem-solving, refining page structures, then using GA4, Search Console and Hotjar to understand how real users move through a site. Experience also spans social and email campaigns, connecting on-site behavior with the wider user journey across channels.…I build my digital marketing career around one simple idea: good content should feel effortless to the user. Experienced in managing websites, fixing content issues, improving SEO, and keeping pages accessible and up to date across WordPress and Shopify. Combines creativity with problem-solving, refining page structures, then using GA4, Search Console and Hotjar to understand how real users move through a site. Experience also spans social and email campaigns, connecting on-site behavior with the wider user journey across channels.

Jasmine Kaur

Digital Marketer, Marketing Strategist, SEO Expert, +7

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I build my digital marketing career around one simple idea: good content should feel effortless to the user. Experienced in managing websites, fixing content issues, improving SEO, and keeping pages accessible and up to date across WordPress and Shopify. Combines creativity with problem-solving, refining page structures, then using GA4, Search Console and Hotjar to understand how real users move through a site. Experience also spans social and email campaigns, connecting on-site behavior with the wider user journey across channels.…I build my digital marketing career around one simple idea: good content should feel effortless to the user. Experienced in managing websites, fixing content issues, improving SEO, and keeping pages accessible and up to date across WordPress and Shopify. Combines creativity with problem-solving, refining page structures, then using GA4, Search Console and Hotjar to understand how real users move through a site. Experience also spans social and email campaigns, connecting on-site behavior with the wider user journey across channels.

Available to hire

I build my digital marketing career around one simple idea: good content should feel effortless to the user. Experienced in managing websites, fixing content issues, improving SEO, and keeping pages accessible and up to date across WordPress and Shopify.

Combines creativity with problem-solving, refining page structures, then using GA4, Search Console and Hotjar to understand how real users move through a site. Experience also spans social and email campaigns, connecting on-site behavior with the wider user journey across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Coordinator at Fritz Fryer, London

March 1, 2024 - Present

Managed Google Ads campaigns (Search & Performance Max), achieving an 8.89% CTR and reducing CPC to £0.97. Led SEO strategy including keyword research, metadata, technical audits, and internal linking to boost organic visibility. Developed keyword-targeted landing pages and SEO-rich content aligned with campaign goals. Maintained and updated website content via WordPress, following best SEO practices. Created monthly performance reports using GA4 and Google Search Console to guide content and campaign decisions. Produced ad copy and digital assets tailored to seasonal product trends and launches. Supported link-building through internal linking and blog collaborations to strengthen domain authority. Oversaw email campaigns via Campaign Monitor, achieving up to 45.6% open rates and 36% CTR through segmented targeting. Managed the marketing calendar in PlanOnly, ensuring cross-functional coordination across teams and deadlines. Analysed campaign and ad performance using GA4, Meta Insigh

Digital Marketing Assistant at Cocolili Africa, Kenya (Remote)

October 31, 2024 - July 18, 2025

Optimised 50+ product and blog pages by updating meta-data, internal linking, and image tags, contributing to a 38% increase in organic impressions over 4 months. Conducted monthly SEO audits and resolved technical issues to improve site crawlability and keyword relevance. Grew Instagram reach by 112% and engagement by 65% over 6 months through influencer collaborations, video-first content, and personalised brand storytelling. Scheduled and designed 2 email campaigns per week via Mailchimp, achieving an average open rate of 24.8% and CTR of 3.6%. Introduced simplified layouts and improved CTAs in emails, boosting click-through rates across product announcements and pop-up promotions. Added contextual backlinks to blogs and coordinated cross-blog mentions to strengthen domain authority. Worked closely with design and development teams to align content, visuals, and messaging across social, email, and on-site campaigns.

Social Media & Event Marketing Intern at X Terrace Fashion Platform, London

May 31, 2023 - July 18, 2025

Managed London Accessory Week event logistics through Eventbrite, while also executing influencer-led social campaigns. Increased Instagram followers by 105.6% and doubled reach within 90 days through data-backed content experiments.

Marketing & Communications Manager at Neo Marche Venture, Mumbai

September 30, 2022 - July 18, 2025

Managed all brand marketing and communication, overseeing email campaigns, website updates (WordPress), and social content. Increased Instagram impressions by 10% MoM and acquired new clients through strategic LinkedIn outreach. Led CRM coordination and executed cold outreach campaigns for business growth.

Marketing Coordinator at Fritz Fryer

March 1, 2024 - Present

Managed ongoing WordPress updates across product, service and campaign pages; ensured content is accurate, on-brand and navigable. Drove +38% organic impression growth by improving metadata, internal linking, and WordPress technical fixes. Built SEO-led landing pages and blogs aligned to campaign goals to boost visibility and lead generation. Analyzed GA4 and Google Search Console trends; organic search drove 41.6% of traffic (13,409 of 32,222 users), confirming SEO changes were effective. Used Hotjar to identify drop-off points and redesigned sections (hero copy, product info, FAQs) to boost engagement. Ran segmented email campaigns via Campaign Monitor (45.6% open rate, 36% CTR). Coordinated with internal stakeholders and an external agency to brief, review and sign off on website changes.

Marketing & Communications Coordinator at Cocolili Africa

August 1, 2023 - October 1, 2024

Optimized 50+ Shopify product and blog pages with structured metadata, internal linking, and accessibility-friendly image templates, increasing organic impressions by 38%. Ensured consistent page layouts, headings, mobile responsiveness, and accurate alt text across all published content. Published weekly blogs, social content, and product campaigns for B2B and retail audiences. Grew Instagram and Pinterest reach by 112% and engagement by 65% through video-first content and influencer collaborations. Ran twice-weekly Mailchimp campaigns (24.8% open rate, 3.6% CTR) with improved CTAs and email layouts. Conducted keyword, competitor, and audience research to guide content planning and promotional calendars.

Marketing & Communications at Neo Marche Venture

December 1, 2020 - September 1, 2022

Oversaw WordPress updates, email outreach, and social campaigns; achieved +10% MoM Instagram impressions.

Freelance Marketing Projects at London (Self-Employed)

November 1, 2024 - Present

HertCab: Built Wix website and local SEO foundation; activated paid and organic channels; monitored funnel via GA4 and Search Console to guide strategy. Eazy Fleet: Designed Wix site (pages, structure, basic UX); improved on-page SEO; ran LinkedIn B2B content; delivered monthly performance reports. FB C: Built LinkedIn and WhatsApp content strategy; weekly publishing; SEO-led positioning for Indian manufacturers targeting international buyers.

Executive Designer & PD Merchandiser at Flat World Design

January 1, 2018 - December 31, 2018

Executive Designer & PD Merchandiser at Northwest Industries

January 1, 2015 - December 31, 2017

Design Assistant at Karishma Sarnaa

January 1, 2014 - December 31, 2014

Education

MBA at Coventry University, London

January 1, 2023 - December 31, 2023

PG Diploma at NIFT Delhi

January 1, 2020 - December 31, 2021

BA at Symbiosis International University

January 1, 2011 - December 31, 2015

MBA, International Fashion Management at Coventry University, London

January 11, 2030 - January 1, 2023

PG Dip, E-Business Management at NIIFT Delhi

January 1, 2020 - January 1, 2021

BA, Fashion Communication at Symbiosis International University

January 1, 2011 - January 1, 2015

MBA at Coventry University

January 1, 2023 - December 31, 2023

PG Diploma, E-Business Management at NIIT Delhi

January 1, 2020 - December 31, 2021

BA, Fashion Communication at Symbiosis International University

January 1, 2011 - December 31, 2015

Qualifications

SEO Basics

January 11, 2030 - July 18, 2025

Meta Ads

January 11, 2030 - July 18, 2025

Adobe Illustrator

January 11, 2030 - July 18, 2025

Building an Audience on Instagram for Creators (CreatorUp + Jenn Herman)

January 11, 2030 - July 18, 2025

SEO