I’m an experienced SEO and digital marketing specialist with over 17 years’ experience delivering measurable organic growth for SMEs, ecommerce businesses and global organisations, including BlackRock, 3M and Unilever. I lead technical SEO strategy, client delivery, team development and large-scale projects covering website migrations, international SEO, crawl optimisation, site architecture, content strategy and link building. I have managed SEO projects valued at over £90,000, helped grow agency turnover by more than £550,000 and delivered substantial increases in rankings, traffic, enquiries and ecommerce revenue across more than 80 client accounts. My approach combines detailed technical analysis with practical commercial strategy, using platforms including Screaming Frog, Ahrefs, Semrush, Google Search Console, GA4, WordPress, Magento, Shopify and Laravel.

Jason Burns

I’m an experienced SEO and digital marketing specialist with over 17 years’ experience delivering measurable organic growth for SMEs, ecommerce businesses and global organisations, including BlackRock, 3M and Unilever. I lead technical SEO strategy, client delivery, team development and large-scale projects covering website migrations, international SEO, crawl optimisation, site architecture, content strategy and link building. I have managed SEO projects valued at over £90,000, helped grow agency turnover by more than £550,000 and delivered substantial increases in rankings, traffic, enquiries and ecommerce revenue across more than 80 client accounts. My approach combines detailed technical analysis with practical commercial strategy, using platforms including Screaming Frog, Ahrefs, Semrush, Google Search Console, GA4, WordPress, Magento, Shopify and Laravel.

Available to hire

I’m an experienced SEO and digital marketing specialist with over 17 years’ experience delivering measurable organic growth for SMEs, ecommerce businesses and global organisations, including BlackRock, 3M and Unilever.

I lead technical SEO strategy, client delivery, team development and large-scale projects covering website migrations, international SEO, crawl optimisation, site architecture, content strategy and link building. I have managed SEO projects valued at over £90,000, helped grow agency turnover by more than £550,000 and delivered substantial increases in rankings, traffic, enquiries and ecommerce revenue across more than 80 client accounts.

My approach combines detailed technical analysis with practical commercial strategy, using platforms including Screaming Frog, Ahrefs, Semrush, Google Search Console, GA4, WordPress, Magento, Shopify and Laravel.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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Language

English
Advanced

Work Experience

Head of SEO at SEO Moves
September 1, 2015 - Present
Head of SEO within the agency with full responsibility for SEO delivery processes, hiring and training SEO executives, client management and quarterly reviews, acquisition and supplier management, SEO project management, R&D, and overall results. Delivered measurable business impact including improved task completion efficiency (380 to 600+ tasks/month), led strategic SEO requirements in the agency-developed CMS system achieving perfect Google PageSpeed scores, and drove ranking improvements across 80+ clients for 150,000+ keywords. Grew SEO revenue by £550,000+ over three years with a team of 8, and improved ecommerce sales for multiple websites through link building and performance optimisation (Lighthouse 100/100). Delivered multiple nationwide position 1 rankings across competitive terms and managed technical SEO consultancy for enterprise clients including crawl budget, international SEO, and hreflang targeting. Managed large-scale technical SEO programmes using Trello/Atlassian
SEO Lead / Head of Technical SEO at SEO Moves
September 1, 2015 - Present
Technical SEO consultancy for enterprise clients (including BlackRock and 3M) within Adobe Experience Manager (AEM) environments. Advised on crawl budget, international SEO, and hreflang strategies, improving crawl allocation and visibility. Led SEO workstreams for website migrations and re-platforms across WordPress, Magento, Shopify and bespoke CMS builds: conducted pre-migration benchmarking (page speed, Core Web Vitals, traffic and rankings), mapped URL-level redirects (301/410), audited staging sites against go-live criteria, oversaw content migration, and monitored traffic, rankings, and crawl errors post-launch. Owned agency technical SEO processes, hiring and implementation, managing project delivery and quarterly client reviews across 80+ sites. Developed and enforced SEO requirements for developer build tickets (canonicalisation, structured data, XML sitemaps, Core Web Vitals), achieving consistently high PageSpeed/Lighthouse performance across templates. Improved crawl budg
SEO Account Manager at Freetimers Communications
August 1, 2014 - September 1, 2015
Managed SEO performance across a portfolio of 25+ client websites, consistently achieving strong keyword ranking outcomes (including multiple position 1 results). Drove organic growth for retailers, including a nationwide garage doors business where organic users and month-on-month sales increased substantially.
Digital Marketing Manager at RAM Consultancy
August 1, 2011 - August 1, 2014
Planned and delivered CMS website builds and migrations, increasing visibility significantly and contributing to new business growth. Secured top Google rankings across service-based target phrases, supporting acquisition of the firm’s largest consultancy contract at the time.

Education

BA (Hons) Business & Marketing (First Class) at Sheffield Hallam University
January 1, 2009 - January 1, 2013
BA Hons Business & Marketing – 1st Class (4.0 GPA) at Sheffield Hallam University
September 1, 2009 - July 1, 2013

Qualifications

Google Ads Search Certification
January 11, 2030 - July 24, 2026
Google Analytics Individual Qualification
January 11, 2030 - July 24, 2026
Google Ads Display Certification
January 11, 2030 - July 24, 2026
Udemy Advanced SEO
January 11, 2030 - July 24, 2026
Google Ads Search Certification
January 11, 2030 - July 24, 2026
Google Analytics Individual Qualification
January 11, 2030 - July 24, 2026
Google Ads Display Certification
January 11, 2030 - July 24, 2026
Udemy Advanced SEO
January 11, 2030 - July 24, 2026
Organic Patents
January 11, 2030 - July 24, 2026
Marketing Essentials
January 11, 2026 - July 24, 2030

Industry Experience

Professional Services, Retail, Financial Services, Software & Internet, Media & Entertainment, Consumer Goods, Other