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Hi, I’m Jason Lin, a US-based social media marketer and content strategist with a dual background in Computer Science and Advertising from the University of Illinois Urbana-Champaign. I drive growth across TikTok, Instagram Reels, YouTube Shorts, and Facebook, handling both organic and paid campaigns. Recently, a Memorial Day ad for Empire Puppies generated 128K+ views and sparked direct customer inquiries, while a paid campaign delivered 200+ registrations, with 112 converting to paid members and about $9,968 in monthly recurring revenue. Right now I sustain a $3,140+ monthly content retainer, producing 60+ short-form videos and 4-8 long-form videos per month. I’ve built a restaurant’s web presence (China Cafe) that generated 600K+ impressions and $15K+ in annual revenue, and I’ve led copywriting, SMS campaigns, and promotional graphics across multiple holidays and events. I’m pursuing a B.S. in Computer Science + Advertising at UIUC (Spring 2026), and I love turning data into creative, audience-first campaigns that move the needle.…Hi, I’m Jason Lin, a US-based social media marketer and content strategist with a dual background in Computer Science and Advertising from the University of Illinois Urbana-Champaign. I drive growth across TikTok, Instagram Reels, YouTube Shorts, and Facebook, handling both organic and paid campaigns. Recently, a Memorial Day ad for Empire Puppies generated 128K+ views and sparked direct customer inquiries, while a paid campaign delivered 200+ registrations, with 112 converting to paid members and about $9,968 in monthly recurring revenue. Right now I sustain a $3,140+ monthly content retainer, producing 60+ short-form videos and 4-8 long-form videos per month. I’ve built a restaurant’s web presence (China Cafe) that generated 600K+ impressions and $15K+ in annual revenue, and I’ve led copywriting, SMS campaigns, and promotional graphics across multiple holidays and events. I’m pursuing a B.S. in Computer Science + Advertising at UIUC (Spring 2026), and I love turning data into creative, audience-first campaigns that move the needle.

Jason Lin

Content Creator, Social Media Manager, Content Strategist, +2

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Hi, I’m Jason Lin, a US-based social media marketer and content strategist with a dual background in Computer Science and Advertising from the University of Illinois Urbana-Champaign. I drive growth across TikTok, Instagram Reels, YouTube Shorts, and Facebook, handling both organic and paid campaigns. Recently, a Memorial Day ad for Empire Puppies generated 128K+ views and sparked direct customer inquiries, while a paid campaign delivered 200+ registrations, with 112 converting to paid members and about $9,968 in monthly recurring revenue. Right now I sustain a $3,140+ monthly content retainer, producing 60+ short-form videos and 4-8 long-form videos per month. I’ve built a restaurant’s web presence (China Cafe) that generated 600K+ impressions and $15K+ in annual revenue, and I’ve led copywriting, SMS campaigns, and promotional graphics across multiple holidays and events. I’m pursuing a B.S. in Computer Science + Advertising at UIUC (Spring 2026), and I love turning data into creative, audience-first campaigns that move the needle.…Hi, I’m Jason Lin, a US-based social media marketer and content strategist with a dual background in Computer Science and Advertising from the University of Illinois Urbana-Champaign. I drive growth across TikTok, Instagram Reels, YouTube Shorts, and Facebook, handling both organic and paid campaigns. Recently, a Memorial Day ad for Empire Puppies generated 128K+ views and sparked direct customer inquiries, while a paid campaign delivered 200+ registrations, with 112 converting to paid members and about $9,968 in monthly recurring revenue. Right now I sustain a $3,140+ monthly content retainer, producing 60+ short-form videos and 4-8 long-form videos per month. I’ve built a restaurant’s web presence (China Cafe) that generated 600K+ impressions and $15K+ in annual revenue, and I’ve led copywriting, SMS campaigns, and promotional graphics across multiple holidays and events. I’m pursuing a B.S. in Computer Science + Advertising at UIUC (Spring 2026), and I love turning data into creative, audience-first campaigns that move the needle.

Available to hire

Hi, I’m Jason Lin, a US-based social media marketer and content strategist with a dual background in Computer Science and Advertising from the University of Illinois Urbana-Champaign. I drive growth across TikTok, Instagram Reels, YouTube Shorts, and Facebook, handling both organic and paid campaigns. Recently, a Memorial Day ad for Empire Puppies generated 128K+ views and sparked direct customer inquiries, while a paid campaign delivered 200+ registrations, with 112 converting to paid members and about $9,968 in monthly recurring revenue.

Right now I sustain a $3,140+ monthly content retainer, producing 60+ short-form videos and 4-8 long-form videos per month. I’ve built a restaurant’s web presence (China Cafe) that generated 600K+ impressions and $15K+ in annual revenue, and I’ve led copywriting, SMS campaigns, and promotional graphics across multiple holidays and events. I’m pursuing a B.S. in Computer Science + Advertising at UIUC (Spring 2026), and I love turning data into creative, audience-first campaigns that move the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Marketer and Content Strategist at James Bonadies | YouTube Creator

May 1, 2026 - Present

Identified a growth gap for a YouTube creator (~50K subscribers), diagnosed the gap, and pitched short-form video as the solution to drive visibility and growth. Designed a custom thumbnail approach, built a full content pipeline (2 short-form daily; 4-8 long-form monthly) across YouTube, Instagram, Facebook, and TikTok; produced 24 paid ad variations (8 hooks across 3 formats) for a client product launch and supported A/B testing to identify top-performing creatives. Resulted in 200+ registrations with 112 converting to paid members and $9,968 in monthly recurring revenue.

Copywriter and Documentation Lead at UIUC Advertising Brand Coaches

August 1, 2025 - December 1, 2025

Authored a consultation guide and email sequence to standardize client meetings in a program with 100+ consultations and 70+ clients. Edited a 47-second short-form recruitment video and designed a business card for the Managing Director to optimize in-person networking.

Creative/Video Editor at CTRL+V Advertising Club (UIUC)

August 1, 2024 - December 1, 2024

Conceived, storyboarded, and edited a 30-second brand commercial targeting college students; demonstrated audience-first creative strategy, narrative storytelling, and horizontal-format editing.

Short-Form Ad Producer at Empire Puppies

May 1, 2024 - June 1, 2024

Produced 3 short-form ads (Memorial Day, Father’s Day, 4th of July): wrote full scripts, generated AI narration, sourced and sequenced b-roll for emotional impact, and selected music to amplify mood. Memorial Day ad generated 128K+ views and directly drove multiple customer inquiries.

Digital Marketing and Web Developer at China Cafe

January 1, 2021 - Present

Built and maintained the restaurant’s website after identifying it had no web presence, resulting in 600K+ impressions and $15K+ in annual revenue attributed to the site. Wrote conversion-focused social media copy and designed promotional graphics in Photoshop and Canva, distributed through a 123K+ member Facebook community for major holidays and local events. Executed SMS campaigns during peak holidays, including a winter campaign that packed the restaurant to capacity and generated an estimated $10K+ in single-day revenue.