Jason Fielding

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I'm Jason Fielding, a Senior Web Strategist, Designer, and Developer with 17+ years of experience building fast, clear, and usable websites.

About

I’m Jason Fielding, a Senior Web Strategist, Designer, and Developer with 17+ years of experience building fast, clear, and usable websites. I’ve led design and development for Cabinet for Economic Development, Valvoline, and NetDocuments, and I collaborate with marketing, product, and leadership teams to deliver scalable web solutions that support business goals.

I believe great websites are built through clarity, performance, and usability. Visual design should support the experience, not compete with it—sites should load quickly, communicate clearly, and guide users toward action. I value accessible UX, performance-first development, and continuous iteration through real-world testing and feedback.

  • 16 years' experience
  • Joined January 2026

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Education
  • Government
  • Manufacturing

Work experience· 14 roles

Senior Web Strategist · NetDocumentsJan 2024 – Present · 2 yrs 11 mos

Develop websites from interface designs (and other designers’ concepts) using HTML, CSS, JavaScript, PHP & .NET; lead projects through discovery, design, and development; contribute to brand creation and equity; collaborate with graphic designers; integrate interfaces into WordPress themes; maintain Cabinet and cabinet association websites.

Web Manager · Valvoline Inc.Dec 2019 – Jun 2024 · 4 yrs 7 mos

Manage 20+ websites (WordPress, Episerver, Sitecore); design and develop websites and landing pages; participate in ongoing website redesigns; coordinate between regional offices, HQ, and digital agencies; lead projects from discovery to deployment; develop interfaces from internal designs and other designers’ work; maintain Cabinet and associated websites.

Freelance Web Designer/Developer · Pete’s DealsJan 2012 – Jan 2012 · 1 mo

Design and develop websites for e-commerce and promotional campaigns; modernize WordPress architecture and improve performance.

Web Designer/Developer · Pete's DealsJan 2012 – Jan 2012 · 1 mo
Web Designer/Developer · Cabinet for Economic DevelopmentJan 2012 – Jan 2020 · 8 yrs 1 mo
Freelance Web Designer/Developer · DigitalworksJan 2011 – Jan 2012 · 1 yr 1 mo
Freelance Web Designer/Developer · ViaMediaJan 2011 – Jan 2012 · 1 yr 1 mo
Freelance Web Designer/Developer · WebMedleyJan 2011 – Jan 2012 · 1 yr 1 mo

Education· 6

Bachelor's Degree in Business · University of Kentucky College of Business2003 – 2006
Degree in Graphic Design · Spencerian College2008 – 2010
Bachelor's Degree in Business Administration · University of Kentucky College of Business2003 – 2006
Degree in Graphic Design · Spencerian College2008 – 2010

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