Available to hire
I’m Jason Fielding, a Senior Web Strategist, Designer, and Developer with 17+ years of experience building fast, clear, and usable websites. I’ve led design and development for Cabinet for Economic Development, Valvoline, and NetDocuments, and I collaborate with marketing, product, and leadership teams to deliver scalable web solutions that support business goals.
I believe great websites are built through clarity, performance, and usability. Visual design should support the experience, not compete with it—sites should load quickly, communicate clearly, and guide users toward action. I value accessible UX, performance-first development, and continuous iteration through real-world testing and feedback.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Work Experience
Senior Web Strategist at NetDocuments
January 1, 2024 - PresentDevelop websites from interface designs (and other designers’ concepts) using HTML, CSS, JavaScript, PHP & .NET; lead projects through discovery, design, and development; contribute to brand creation and equity; collaborate with graphic designers; integrate interfaces into WordPress themes; maintain Cabinet and cabinet association websites.
Web Manager at Valvoline Inc.
December 31, 2019 - June 1, 2024Manage 20+ websites (WordPress, Episerver, Sitecore); design and develop websites and landing pages; participate in ongoing website redesigns; coordinate between regional offices, HQ, and digital agencies; lead projects from discovery to deployment; develop interfaces from internal designs and other designers’ work; maintain Cabinet and associated websites.
Freelance Web Designer/Developer at Pete’s Deals
January 1, 2012 - January 1, 2012Design and develop websites for e-commerce and promotional campaigns; modernize WordPress architecture and improve performance.
Web Designer/Developer at Pete's Deals
January 1, 2012 - January 1, 2012Freelance design and development projects; craft creative layouts, implement WordPress and other CMS solutions; collaborate with sales to align web strategy with business goals.
Web Designer/Developer at Cabinet for Economic Development
January 1, 2012 - January 1, 2020Design responsive website UI using Photoshop and other Adobe software; implement front-end interfaces with a focus on usability and accessibility; collaborate with design and content teams to deliver polished, responsive sites.
Freelance Web Designer/Developer at Digitalworks
January 1, 2011 - January 1, 2012Create creative website layouts; develop custom WordPress and CMS solutions; optimize UX and performance; collaborate with marketing and product teams.
Freelance Web Designer/Developer at ViaMedia
January 1, 2011 - January 1, 2012Design and develop WordPress and CMS-based websites; consult with clients; ensure responsive design, UX improvements, and performance enhancements.
Freelance Web Designer/Developer at WebMedley
January 1, 2011 - January 1, 2012Design creative website layouts and develop custom WordPress and CMS-based sites; communicate with clients to discuss needs and solutions; develop responsive websites; oversee site overhauls and modernize WordPress architectures.
Graphic & Web Designer/Developer at WebMedley
January 1, 2011 - January 1, 2012UI layout design; front-end development; WordPress integration; design and code HTML email newsletters; logo design; design other web artwork (digital ads, etc.).
Web Designer/Developer at Digitalworks
January 1, 2011 - January 1, 2012Design & develop custom websites for WordPress and other CMS; collaborate with clients to ensure solutions meet needs; create responsive websites using HTML, CSS, JavaScript/jQuery, WordPress and PHP.
Web Designer/Developer at ViaMedia
January 1, 2011 - January 1, 2012Design creative website layouts; develop custom WordPress and other CMS-based sites; communicate with clients to discuss solutions and plan projects; build responsive sites using HTML, CSS, JavaScript/jQuery, WordPress and PHP.
Graphic & Web Designer/Developer at Progressive Marketing
January 1, 2010 - January 1, 2011Create promotional artwork; design and maintain company websites; ensure brand consistency across digital assets.
Freelance Web Designer/Developer at Personal Clients
January 1, 2010 - PresentDesign and develop responsive websites for various clients; communicate with clients to discuss solutions; manage projects from discovery to deployment.
Freelance Web Designer/Developer at Various Clients
December 31, 2009 - PresentDesigned creative website layouts and developed custom websites for WordPress and other CMS; communicated with clients to discuss solutions and needs; led responsive website development using HTML, CSS, PHP, and JavaScript; performed UX, performance, and SEO improvements to optimize lead generation and site usability; partnered with marketing, product, and leadership teams to align web strategy with company initiatives; maintained GitHub-based development workflow and collaborated with cross-functional teams.
Education
Bachelor's Degree in Business at University of Kentucky College of Business
January 1, 2003 - January 1, 2006Degree in Graphic Design at Spencerian College
January 1, 2008 - January 1, 2010Bachelor's Degree in Business Administration at University of Kentucky College of Business
January 1, 2003 - January 1, 2006Degree in Graphic Design at Spencerian College
January 1, 2008 - January 1, 2010Bachelor's Degree at University of Kentucky College of Business
September 1, 2003 - September 1, 2006Degree in Graphic Design at Spencerian College
June 1, 2008 - May 1, 2010Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Government, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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