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Hi there! I'm Jasmit K. Cheema, a Marketing Specialist who loves turning data into engaging campaigns. I have proven success optimizing CRM platforms, managing multi-channel campaigns, and crafting social content that resonates with audiences worldwide. I'm fluent in English, French, Punjabi, and Hindi, and I thrive in multilingual teams. I pair technical know-how with creativity to drive growth, brand development, and customer engagement across markets.…Hi there! I'm Jasmit K. Cheema, a Marketing Specialist who loves turning data into engaging campaigns. I have proven success optimizing CRM platforms, managing multi-channel campaigns, and crafting social content that resonates with audiences worldwide. I'm fluent in English, French, Punjabi, and Hindi, and I thrive in multilingual teams. I pair technical know-how with creativity to drive growth, brand development, and customer engagement across markets.

Jasmit K. Cheema

Marketing Strategist, Content Strategist, Social Media Manager, +2

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Hi there! I'm Jasmit K. Cheema, a Marketing Specialist who loves turning data into engaging campaigns. I have proven success optimizing CRM platforms, managing multi-channel campaigns, and crafting social content that resonates with audiences worldwide. I'm fluent in English, French, Punjabi, and Hindi, and I thrive in multilingual teams. I pair technical know-how with creativity to drive growth, brand development, and customer engagement across markets.…Hi there! I'm Jasmit K. Cheema, a Marketing Specialist who loves turning data into engaging campaigns. I have proven success optimizing CRM platforms, managing multi-channel campaigns, and crafting social content that resonates with audiences worldwide. I'm fluent in English, French, Punjabi, and Hindi, and I thrive in multilingual teams. I pair technical know-how with creativity to drive growth, brand development, and customer engagement across markets.

Available to hire

Hi there! I’m Jasmit K. Cheema, a Marketing Specialist who loves turning data into engaging campaigns. I have proven success optimizing CRM platforms, managing multi-channel campaigns, and crafting social content that resonates with audiences worldwide.

I’m fluent in English, French, Punjabi, and Hindi, and I thrive in multilingual teams. I pair technical know-how with creativity to drive growth, brand development, and customer engagement across markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Panjabi, Punjabi

Fluent

Hindi

Fluent

Work Experience

CRM Specialist at WeCook Meals

November 1, 2024 - August 1, 2025

Managed end-to-end English and French email marketing campaigns using Klaviyo, including planning, corrections, segmentation, automation, and A/B testing; achieved a 4.3% increase in overall campaign engagement over 8 months; optimized lifecycle flows to improve customer engagement and retention, leading to a 3% lift in customer retention rate and a 7% increase in welcome email conversions. Analyzed key performance metrics (open rate, CTR, revenue attribution) with Power BI to drive optimizations. Collaborated with design and copy teams to develop 200+ on-brand emails with an average CTR of 3.2%, surpassing the industry benchmark of 2.6%. Maintained clean, segmented subscriber lists of 840,000+ contacts ensuring GDPR compliance and reducing unsubscribe rate by 4%. Conducted monthly audits and improved deliverability from 93% to 99%.

Event Social Media Specialist at Personal Brand

May 1, 2024 - Present

Developed and managed an event content creation page, consistently producing engaging multimedia content that accumulated 1.7M views. Specialized in event-focused content including promotions and live event coverage, leveraging CapCut to enhance video quality. Created and executed content strategies that grew TikTok followers from 189 to 810 in one month. Managed content calendar with regular posting and varied content to sustain audience engagement and brand consistency. Integrated CTAs in videos and posts, driving 4% growth in audience interaction.

Marketing Specialist at Groupe Mack Volvo

May 1, 2023 - October 1, 2023

Led marketing discussions with dealership managers, recommending plans based on goals, budget, and resources. Tracked and evaluated Google and Meta ad campaigns, reporting results to department managers. Managed lead-to-customer process in Salesforce for fleet businesses. Used Adobe Photoshop, Adobe Illustrator, Canva for ad campaigns. Conducted SMS and email marketing via Mailchimp. Conducted market research and analysis to develop strategies targeting fleet customers.

French Translation Specialist at Securian Canada

June 1, 2021 - April 1, 2022

Led translations from English to French for company materials, including presentations, press releases, social media content, employee communications, newsletters, website content, and company policies. Established and maintained a standardized lexicon; developed internal terminology bank and style guide for product and insurance terminology to ensure consistency; Coordinated translation requests between internal stakeholders and external vendors; Reviewed translations for quality and consistency with SecuriAn Canada's terminology, tone and brand.

Marketing Intern at Tracey Brooks PR Marketing

April 1, 2021 - September 1, 2021

Collaborated with marketing specialists to craft marketing strategies for a prominent fashion and utility clothing brand. Contributed to the development of targeted campaigns, improving brand visibility and market presence. Demonstrated strong writing through drafting press releases to promote charity events. Conducted extensive research to identify and engage influential figures in the social media sphere; leveraged data-driven insights to curate a list of potential influencers for paid partnerships.