Gatorade Bat Boys
Javier Hurtado
Published
Role: Director & Lead Editor
Client: Gatorade Venezuela
Genre: Sports Documentary / Branded Content
In this project, I was responsible for the full creative cycle, from on-field directing to final post-production. The goal was to create a human-centric documentary piece for Gatorade that highlighted the “invisible” heroes of professional baseball: the Bat Boys of the Tigres de Aragua.
Key Challenges & Solutions:
Narrative Pacing: I structured the edit to balance the fast-paced energy of a professional dugout with the intimate, slower moments of the protagonist’s daily routine.
Sound Design: As an editor, I leveraged high-quality field recordings—the crack of the bat, ambient stadium noise, and direct interviews—to create an immersive “as-if-you-were-there” experience.
Visual Storytelling: I focused on macro-shots and textures (equipment, clay, sweat) to emphasize the grit and discipline behind the sport, aligning the brand’s identity with the values of hard work.
This film showcases my ability to deliver high-end, cinematic brand storytelling that meets international broadcasting standards while maintaining a raw, documentary soul.