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Content and communications professional specialized in branded content, institutional relations, and audience engagement through data-informed storytelling. Background in journalism and strong interest in technology, AI, social media, and product marketing. Bridging complex cultural and archival topics into accessible narratives, managing multi-channel social media presence, and supporting institutional events with consistent editorial voice aligned to organizational objectives.…Content and communications professional specialized in branded content, institutional relations, and audience engagement through data-informed storytelling. Background in journalism and strong interest in technology, AI, social media, and product marketing. Bridging complex cultural and archival topics into accessible narratives, managing multi-channel social media presence, and supporting institutional events with consistent editorial voice aligned to organizational objectives.

Javier López Rodrigo

Content Producer, Content Creator, Digital Marketer, +1

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Content and communications professional specialized in branded content, institutional relations, and audience engagement through data-informed storytelling. Background in journalism and strong interest in technology, AI, social media, and product marketing. Bridging complex cultural and archival topics into accessible narratives, managing multi-channel social media presence, and supporting institutional events with consistent editorial voice aligned to organizational objectives.…Content and communications professional specialized in branded content, institutional relations, and audience engagement through data-informed storytelling. Background in journalism and strong interest in technology, AI, social media, and product marketing. Bridging complex cultural and archival topics into accessible narratives, managing multi-channel social media presence, and supporting institutional events with consistent editorial voice aligned to organizational objectives.

Available to hire

Content and communications professional specialized in branded content, institutional relations, and audience engagement through data-informed storytelling. Background in journalism and strong interest in technology, AI, social media, and product marketing.

Bridging complex cultural and archival topics into accessible narratives, managing multi-channel social media presence, and supporting institutional events with consistent editorial voice aligned to organizational objectives.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Content Strategy & Storytelling / Communications Specialist at Fundación Obra Social de Castilla y León

November 1, 2025 - Present

Contributes to communications and marketing strategy at Casa Botines Gaudí Museum. Manages social media channels (Instagram, X, TikTok, Facebook, LinkedIn, YouTube) and develops content aligned with institutional branding and target audiences. Coordinates media relations and press coverage to increase visibility across regional and national outlets. Supports planning and execution of institutional events and collaborates across teams to ensure consistent, user-oriented messaging. Also produces analytical and engaging content for European Royal Houses and translates complex topics into accessible narratives aligned with audience interests and publication strategy.

Content Strategy & Storytelling / Communications (Corporate Communications | Branded content and institutional relations) at Spanish Ministry of Culture – State Archives

September 1, 2024 - September 1, 2025

Content strategy and storytelling for institutional goals; audience engagement through research-informed insights and structured information analysis. Supports user-focused content design and helps generate and organize archival and cultural content for accessibility and engagement.

Communications Specialist / Digital Transformation & Metadata Structuring at El País "Palco Real" and archival/bibliographic projects

January 1, 2024 - September 1, 2024

Managed and structured large archival and bibliographic datasets. Contributed to digital transformation and accessibility projects, improving user access to cultural resources. Developed authority records and metadata structures to enhance information retrieval and usability, and collaborated on cultural dissemination initiatives aligned with institutional communication goals.

Media Content Producer / News Reporter at Agencia EFE

March 1, 2022 - September 1, 2022

Covered legal, social, and institutional topics, producing accurate and timely news content. Synthesized complex information into clear, concise narratives for mass audiences. Worked under tight editorial deadlines in a high-performance environment. Developed scripts and audio content for national radio programs and participated in live broadcasts, adapting messaging in real time. Collaborated with dynamic cross-functional production teams.

Radio Content & Production Intern at Universidad Carlos III de Madrid

January 1, 2017 - January 1, 2023

Internship in radio content and production supporting editorial and production tasks, contributing to content creation and audio production workflows.