Available to hire
Performance Marketing Specialist with 3+ years of experience scaling digital acquisition campaigns across Google Ads, Apple Search Ads, Meta Ads, TikTok, and programmatic channels. Proven track record of driving revenue, reducing CPA, and improving ROI through advanced targeting, keyword optimization, and cross-platform performance analysis. Expert in campaign strategy, event-based tracking with Adjust, and KPI-led performance dashboards.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
Urdu
Fluent
Work Experience
Senior Performance Marketing Executive at Slick Networks
July 8, 2024 - Present● Managed and optimized multi-channel PPC campaigns across Google Ads, Meta, and TikTok to drive app installs and revenue.
● Reduced Cost Per Acquisition (CPA) by 60% and improved Cost Per Install (CPI) by 40% using granular targeting and ad creatives.
● Executed SMS marketing campaigns with 20%+ CTR and 15% lift in reactivation revenue.
● Integrated Adjust for tracking and postback delivery, enabling partner-level ROAS tracking and event attribution.
● Conducted user funnel analysis to identify drop-offs and improve Day 1 and Day 7 retention metrics.
● Generated campaign performance dashboards using key metrics.
Digital Marketing KPIs Delivered:
● ROAS: Up to 12x
● CPA: Reduced by 60%
● CPI: Reduced by 40%
● Retargeting CTR: +35%
● Conversion Lift via A/B Testing: +28%
● Monthly Acquisitions (App): +45%
Performance Marketing Executive at GoZayaan
May 12, 2022 - July 8, 2024● Executed ROI-focused paid campaigns across Meta, Google Ads, and TikTok, targeting domestic and international travel customers.
● Developed and scaled landing pages optimized for SEO and paid traffic, resulting in a 58% increase in organic sessions and improved Quality Score on paid keywords.
● Conducted daily KPI analysis covering ROAS, CTR, CPC, CAC, and LTV, aligning campaign performance with revenue objectives.
● Spearheaded cross-platform budget management and geo-segmentation to identify high-performing regions.
● Collaborated with creative and product teams to iterate on creatives based on A/B test results, improving ad engagement and funnel conversion rates.
Digital Marketing KPIs Delivered:
● SEO Traffic Growth: +58% YoY
● Paid Campaign ROAS: 7.5x avg
● Ad Engagement Rate Increase: +32%
● CPC Reduction: -28% through geo-targeting
● Lead Gen Growth: +40% YoY
● Conversion Funnel Optimization: Drop-off reduced by 22%
Education
Bachelor of Business Administration (HR) at National University of Modern Languages
January 3, 2018 - February 1, 2022Bachelor of Business Administration (BBA)
National University of Modern Languages, Islamabad
Major: Human Resource Management | GPA: 3.0/4.0
Qualifications
Industry Experience
Telecommunications, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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