José Luis Medina Pedraza

Served as a post-production audio engineer for 'DON'T PANIC', a creative audiovisual art piece combining live musical improvisation and visual storytelling. Collaborated with client and production team to design, record, mix, and master immersive audio that enhances the narrative and emotional tone. Experimented with creative sound design and environmental textures to reinforce the artwork's mood; recorded live performances in studio sessions synchronized to visuals; prepared Pro Tools sessions and head-phone mixes for musicians. Mixed and mastered final audio for both exhibition and television release (EBU128 standard). Reflected on production process and creative decisions in a final viva voce assessment and project review.

As event producer my main responsibilities were to lead the planning, programming, and production of TILT, a high-profile, multi-genre music event highlighting emerging Irish talent and fostering meaningful industry connections. Directed creative production and stage programming, featuring non-stop performances across multiple stages. Designed and executed social media campaigns and digital marketing tools to build online buzz and audience engagement. Created networking opportunities connecting artists with key industry professionals to foster future collaborations. Researched and integrated innovative event technologies to elevate audience experience and event impact. Managed creative planning, logistics, and budgeting to deliver a professional, on-time production.

Designed and produced all interactive audio elements for a Unity-based game, creating an immersive audio experience that responds dynamically to gameplay and narrative events. Combined creative composition, sound design, and technical integration to enhance player engagement. Created adaptive music score reacting to in-game variables such as health, danger, and location. Designed musical reactions to player interactions. Integrated all audio elements into Unity via middleware, tested with playtests, and delivered final audio assets. Evaluated creative choices and narrative flow.