Sewell Law came to me with a homemade brand identity that had reached its limit. It lacked clarity, consistency, and any real scope for growth. The business had strong values and expertise, but the brand was not doing that work justice.
After an in depth brand conversation, we redefined the brand around their core values and long term vision. I led a full rebrand to give the business a clearer position in the market, then rebuilt the website to reflect that clarity, confidence, and professionalism. Every decision was made to support scale, trust, and credibility within the business law space in the United Kingdom.
Since the rebrand, Sewell Law has seen rapid growth. The business has won growth awards and continues to expand, driven by a clear commitment to the brand we created together. The new identity now acts as a foundation for decisions, marketing, and culture, supporting a firm that is growing with intent rather than by accident.

Client Testimonial:

We operate a niche litigation law firm based in Beverley. Like many sectors, the provision of legal services is a saturated market. If you want to truly understand what branding is, and stand out from the crowd, we would highly recommend Aniko Branding. We have worked with Aniko on a number of projects including the design of a new logo and website, which has received brilliant feedback not only from our clients but marketing agencies too. Spearheaded by Jay Kingman, Aniko is responsive, detailed and very creative. Above all else, the service is tailored to you, your business and your brand. Put simply, Aniko Branding is outstanding and we would not want to work with anyone else.

Gordon Sewell
Sewell Law
United Kingdom

Strauss & Kruger was built as a completely new brand for a wooden flooring company in the UK entering a very competitive market. The goal was clear, create a brand that felt established, trustworthy, and premium from day one.
I designed the full visual identity, including the logo, stationery, staff uniforms, and a cohesive fleet livery. Every touchpoint was considered, from how the brand appears on paper to how it shows up on the road and on site. The focus was consistency, clarity, and confidence, so the brand would feel professional wherever customers encountered it.
Since launch, Strauss & Kruger has gained strong traction and recognition. The brand has helped position the business as a credible and desirable choice, contributing to rapid growth, strong word of mouth, and a reputation that now stands out in the wooden flooring space.

Client Testimonial:

Absolutely outstanding from start to finish. Working with Jay has been phenomenal to say the least. Jay’s ideas, passion and dedication clearly reflects the quality in his work and his reliability is supurb!. I would highly recommend Jay to anyone requiring these services. Thanks again Jay! looking forward to future projects with you.

Peter Cahill
Strauss & Kruger
Lincolnshire,
United Kingdom

Charles Stacy Organic was created as a new brand for a small business based in Los Angeles, specialising in premium, handmade organic lip balms. The aim was to build a brand that felt considered, honest, and high quality, without losing the warmth and care behind a small-batch product.
I developed the brand identity to reflect the purity of the ingredients and the craftsmanship behind each balm. The visual direction focused on simplicity and restraint, allowing the product story to feel credible and intentional rather than overdesigned.
Since launch, Charles Stacy Organic has grown into a well-received and trusted brand. Its clear positioning and cohesive identity have helped it stand out in a crowded wellness space, supporting increased visibility, customer loyalty, and ongoing success as a premium organic product line.

Client Testimonial:

My experience working with Aniko Branding has been superior to say the least. They provided a comprehensive experience in building my brand from conception. I highly recommend them for all developmental branding services.

Charles Johnson,
Charles Stacy Organic CBD
Los Angeles,
USA

Metanoia Training was developed as a purposeful brand for a business delivering mental health training to organisations, schools, and universities across the United Kingdom. The challenge was to create a brand that felt credible, calm, and authoritative, while remaining human and approachable.
The project focused on brand development and logo design. The work clarified the brand’s positioning, tone, and visual language, ensuring it could speak confidently to professional institutions without feeling cold or clinical. The logo was designed to communicate trust, growth, and reflection, aligning with the sensitive nature of mental health education.
Since launch, Metanoia Training has been able to present itself with clarity and confidence. The brand supports meaningful conversations, builds trust with decision-makers, and provides a strong foundation for the business as it continues to expand its impact within education and professional settings.

Client Testimonial:

Jay has worked so hard on our brand design and marketing strategy. He is is very very gifted at what he does. Really understanding our brand and helping us to understand our audience better!So grateful!

Fiona Kirby-Smith
Metanoia Training
Lincolnshire,
United Kingdom

Durrick Designs is a US based creative studio, and this project carried extra weight. Designing a brand for a fellow designer is always an honour, and it demands a higher level of clarity, respect, and precision.
The work focused on rebranding the business to better reflect her skill, confidence, and creative maturity. The aim was not to decorate, but to sharpen her positioning and give her a brand that matched the quality of her work and the level she was operating at.
Since the rebrand, Durrick Designs has gone from strength to strength. The new identity has supported her growth, elevated how she is perceived, and given her a brand she can stand behind with confidence. Watching her thrive post launch has been one of the most rewarding outcomes of the project.

Client Testimonial:

I am beyond thrilled with the logo that Jay designed for my company, Durrick Designs. As a logo and website designer myself, I came to Jay for a brand strategy and logo design because I was simply too close to my own business to design something myself that I would be really happy with in the end. We spent a great deal of time going over the archetypes and he helped me to better understand myself and the customers I want to serve, so I could approach my rebrand and website redesign more succinctly. I love my new logo, color palette and brand. It’s fresh, contemporary and serves the customers I’m looking to help locally in America and beyond. I am a small boutique agency serving small to mid-sized business across the globe.

Mallory Durrick,
Durrick Designs
Philadelphia,
USA

Elanei London was developed as a new fashion brand entering the designer handbag market from the ground up. Based in London, the ambition was to create a brand that felt refined, confident, and credible from its very first release.
The work focused on shaping a clear brand foundation that could support both perception and growth. The identity was designed to sit comfortably in the premium fashion space, balancing elegance with restraint so the product could lead without the brand feeling forced or trend driven.
Since launch, Elanei London has established itself as a confident new presence in the fashion space. The brand provides a strong platform for storytelling, marketing, and future expansion, giving the business a clear and consistent identity to build long term value around.