Available to hire
With over a decade of marketing experience, I have successfully led campaigns for major brands, collaborating with C-suite executives to develop effective strategies. I am proficient in both digital and traditional marketing, leveraging platforms like Google, Meta, LinkedIn, and local media such as Singapore Press Holdings. I thrive in fast-paced environments, managing multiple tasks while building strong relationships to achieve optimal results.
I have extensive expertise in SEO, SEM, social media campaigns, and brand management. My experience includes strategizing and managing significant marketing budgets, leading teams, and cultivating strategic partnerships to increase brand reach and recognition. I’m passionate about driving conversions and delivering measurable results through data-driven digital marketing initiatives.
Experience Level
Language
English
Fluent
Chinese
Advanced
Work Experience
Marketing Manager at IvyPrep
June 1, 2024 - PresentSpearheaded comprehensive marketing strategies, achieving a 150%+ increase in Marketing Qualified Leads (MQLs) within three months. Boosted website's organic presence and visibility, leading to a 40% increase in web traffic through targeted SEO optimization. Directed highly targeted Google Ads and Meta campaigns optimizing visibility and engagement. Cultivated strategic partnerships with key publications and organizations, expanded brand reach, and boosted brand recognition. Enhanced online brand presence through data-driven digital marketing initiatives and consistent messaging. Streamlined marketing operations by implementing Standard Operating Procedures (SOPs), increasing team productivity and efficiency. Provided strategic direction for overall brand and marketing initiatives.
Digital Marketing Manager at PU Prime
June 1, 2024 - July 23, 2025Strategized, developed, and managed SEO campaigns driving high traffic and improving keyword rankings to page 1 of Google search results across multiple languages and subdomains. Managed paid digital marketing across Adwords, Instagram, Facebook and TikTok with a monthly budget of $100,000, generating over 500 leads monthly. Developed robust email marketing campaigns with open rates of 25-30%. Collaborated with different departments to create an internal ecosystem supporting cross-department KPIs. Led end-to-end product launches with strong leadership and project management. Executed dynamic organic content strategies for social media to enhance brand messaging and user engagement. Pursued and attained numerous awards and distinctions.
Marketing General Manager at Clean Care Pte Ltd
August 1, 2022 - July 23, 2025Developed and managed SEO campaigns significantly increasing traffic and improving keyword rankings to Google's page 1 within one year. Managed Adwords campaigns with a monthly budget of $20,000 that tripled sales from 2000 to 2021. Coordinated marketing strategies across Sales, Financial, PR, and Production departments.
Senior Digital Account Manager at The M Makers
August 1, 2021 - July 23, 2025Managed SEO, SEM, social media content, and ad planning. Responsible for renewal retention and forecasting upsell and cross-sell opportunities. Conducted data analysis and risk analysis reporting. Led client discussions on competitive strategies and managed internal KPI chasing. Coordinated projects between media outlets, publications, and clients.
Manager / Account Management Team at OOm
October 1, 2020 - July 23, 2025Managed SEO, SEM, social media content management, and ad planning. Focused on renewal retention and forecasting upsell and cross-sell opportunities. Conducted data and risk analysis reporting. Led client competitive strategy discussions, KPI chasing, and training and mentoring SEO and SEM teams. Managed a team of 8 people handling 40 accounts each.
Senior Account Manager at OOm
September 1, 2019 - July 23, 2025Managed SEO, SEM, social media content management, and ad planning. Oversaw renewal retention and upsell/cross-sell forecasts. Performed data and risk analysis reporting. Collaborated with clients for competitive strategies and KPI chasing. Achieved lowest churn rate, highest retention, and highest gross profit in the team. Managed overall portfolio media spends of $1.5m in 2018.
Account Manager at OOm
January 1, 2018 - July 23, 2025Handled SEO, SEM, and Facebook account management. Focused on renewal retention and upsell/cross-sell forecasting. Conducted data and risk analysis reporting. Managed client competitive strategies and KPI chasing. Achieved $1.5 million average client media spends in 2018 and significant SEO portfolio contributions.
Marketing Manager at IvyPrep
June 1, 2024 - PresentSpearheaded comprehensive marketing strategies achieving significant increase in Marketing Qualified Leads and website traffic through targeted SEO optimizations. Directed targeted Google Ads and Meta campaigns optimizing ad spend resulting in improved visibility and engagement. Cultivated strategic partnerships to expand brand reach and boosted brand recognition. Enhanced online presence through data-driven digital marketing initiatives, streamlined marketing operations with SOPs, increasing team productivity and efficiency. Provided strategic direction for overall brand and marketing initiatives.
Digital Marketing Manager at PU Prime
June 1, 2024 - July 23, 2025Managed SEO campaigns resulting in improved search rankings and high traffic volume across multiple languages and subdomains. Directed paid digital marketing campaigns with a $100,000 monthly budget, generating over 500 leads monthly. Developed email marketing campaigns maintaining a high open rate. Collaborated cross-functionally to align marketing, product, and sales efforts. Led new product launches and content strategy for social media, and pursued awards and accolades for marketing achievements.
Marketing General Manager at Clean Care Pte Ltd
August 1, 2022 - July 23, 2025Developed and managed SEO campaigns improving keyword rankings to top Google search results within one year. Managed Adwords campaigns with monthly budget leading to tripling sales. Coordinated marketing strategies with various departments including sales, financial, and PR.
Senior Digital Account Manager at The M Makers
August 1, 2021 - July 23, 2025Managed SEO, SEM and social media content including ad planning and renewal retention. Oversaw upsell and cross-sell opportunity forecasts and performed data and risk analysis reporting. Led client discussions on competitive strategies, ensured internal KPI chasing, and project managed between media outlets, publications, and clients.
Manager / Account Management Team at OOm
October 1, 2020 - July 23, 2025Managed SEO, SEM, social media content management and ad planning. Focused on renewal retention and forecasting upsell and cross-sell opportunities. Conducted data and risk reporting. Spearheaded client competitive strategies discussions. Trained and mentored SEO and SEM teams. Managed a team of 8 handling over 40 accounts each.
Senior Account Manager at OOm
September 1, 2019 - July 23, 2025Handled SEO, SEM, social media content and ad planning. Managed renewal retention, upsell, cross-sell forecasting, and data analysis. Led client discussions and KPI chasing. Achieved lowest churn rate, highest retention, and highest team gross profit in 2019. Managed a media spend portfolio of $1.5 million in 2018.
Account Manager at OOm
January 1, 2018 - July 23, 2025Managed SEO, SEM and Facebook account management. Focused on renewal retention, upsell, cross-sell forecasting and reporting. Led client discussions and KPI chasing. Achieved $1.5 million average client media spend in 2018 and maintained a significant portion of SEO portfolio.
Education
Bachelor's Degree at Curtin University
June 1, 2009 - June 30, 2013Qualifications
Industry Experience
Financial Services, Gaming, Consumer Goods, Professional Services, Media & Entertainment, Software & Internet, Education, Healthcare, Retail, Travel & Hospitality
Experience Level
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