Jay Pajarillo
I’m an independent designer and creative director working across product, brand, and culture, with a focus on building identities that hold up under real pressure—partnerships renewed year after year, and brands…
About
I’m an independent designer and creative director working across product, brand, and culture, with a focus on building identities that hold up under real pressure—partnerships renewed year after year, and brands designed to last. My background in graphic design and more than a decade working across apparel, retail, events, and production keeps me close to the details while still shaping the bigger picture.
I collaborate with brands, businesses, and individuals to create considered, culturally relevant identities, collections, and experiences. From multi-year global product programmes like Gumball 3000 x Kappa to high-energy launch activations, I help translate creative direction into sellable product and memorable on-the-ground moments—always with craft, consistency, and momentum from concept to shelf.
- 11 years' experience
- Joined July 2026
Industry experience
- Retail
- Media & Entertainment
- Consumer Goods
- Gaming
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Work experience· 6 roles
Lead global merchandise strategy and creative direction across multi-market collections, collaborative capsules, and large-scale experiential activations spanning EU, US, and Asia. Own and manage the full merchandise budget, controlling production investment and supplier sign-off across international markets. Define seasonal merchandise direction and range architecture across markets; lead end-to-end collection development aligned to concept, product development, and launch planning tied to international brand moments; oversee supplier relationships, production workflows, and delivery. Establish structured drop calendars and release frameworks for capsule and collaborative collections connected to global event platforms. Lead creative for capsule collections, pop-ups, and experiential environments, including retail takeovers, expo builds, press events, and international brand activations. Represent the brand at industry events and strengthen partner relationships.
Led merchandise and creative direction for a multi-year, global partnership with Kappa across multiple rally routes and international destinations. Managed the evolution from a single capsule into a repeatable worldwide product programme, coordinating creative direction, merchandise, product design, production, and retail rollout. Ensured consistent translation of the rally story and location-led visual language across apparel, accessories, limited-edition items, and retail/pop-up activation requirements in multiple markets.
Stock control role supporting retail/operations (details as provided).
Education
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