I’m an independent designer and creative director working across product, brand, and culture, with a focus on building identities that hold up under real pressure—partnerships renewed year after year, and brands designed to last. My background in graphic design and more than a decade working across apparel, retail, events, and production keeps me close to the details while still shaping the bigger picture. I collaborate with brands, businesses, and individuals to create considered, culturally relevant identities, collections, and experiences. From multi-year global product programmes like Gumball 3000 x Kappa to high-energy launch activations, I help translate creative direction into sellable product and memorable on-the-ground moments—always with craft, consistency, and momentum from concept to shelf.…I’m an independent designer and creative director working across product, brand, and culture, with a focus on building identities that hold up under real pressure—partnerships renewed year after year, and brands designed to last. My background in graphic design and more than a decade working across apparel, retail, events, and production keeps me close to the details while still shaping the bigger picture. I collaborate with brands, businesses, and individuals to create considered, culturally relevant identities, collections, and experiences. From multi-year global product programmes like Gumball 3000 x Kappa to high-energy launch activations, I help translate creative direction into sellable product and memorable on-the-ground moments—always with craft, consistency, and momentum from concept to shelf.WWWW…