Head of Merchandise with global experience leading product strategy, creative direction, and end-to-end execution for drops, collaborative capsules, and experiential brand activations across EU, US, and Asia. Background in graphic design, building product narratives that connect culture and commerce. Leads merchandising budgets and production workflows, aligns partners and suppliers to deliver on-time collections, and directs cohesive visual storytelling across campaigns, merchandise, and spatial environments. Known for collaborative capsule development and cross-functional leadership across multi-market brand moments.

Jay Pajarillo

Head of Merchandise with global experience leading product strategy, creative direction, and end-to-end execution for drops, collaborative capsules, and experiential brand activations across EU, US, and Asia. Background in graphic design, building product narratives that connect culture and commerce. Leads merchandising budgets and production workflows, aligns partners and suppliers to deliver on-time collections, and directs cohesive visual storytelling across campaigns, merchandise, and spatial environments. Known for collaborative capsule development and cross-functional leadership across multi-market brand moments.

Available to hire

Head of Merchandise with global experience leading product strategy, creative direction, and end-to-end execution for drops, collaborative capsules, and experiential brand activations across EU, US, and Asia. Background in graphic design, building product narratives that connect culture and commerce.

Leads merchandising budgets and production workflows, aligns partners and suppliers to deliver on-time collections, and directs cohesive visual storytelling across campaigns, merchandise, and spatial environments. Known for collaborative capsule development and cross-functional leadership across multi-market brand moments.

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Work Experience

Head of Merchandise at Gumball 3000 Group
January 1, 2022 - Present
Lead global merchandise strategy and creative direction across multi-market collections, collaborative capsules, and large-scale experiential activations spanning EU, US, and Asia. Own and manage the full merchandise budget, controlling production investment and supplier sign-off across international markets. Define seasonal merchandise direction and range architecture across markets; lead end-to-end collection development aligned to concept, product development, and launch planning tied to international brand moments; oversee supplier relationships, production workflows, and delivery. Establish structured drop calendars and release frameworks for capsule and collaborative collections connected to global event platforms. Lead creative for capsule collections, pop-ups, and experiential environments, including retail takeovers, expo builds, press events, and international brand activations. Represent the brand at industry events and strengthen partner relationships.
Stock Controller at Size?
January 1, 2017 - December 31, 2017
Stock control role supporting retail/operations (details as provided).
Freelance Designer at Stock Controller
January 1, 2017 - December 31, 2017
Freelance design work and stock control responsibilities (company/role details as provided).
Graphic Designer at Gumball 3000
January 1, 2016 - December 31, 2021
Developed brand decks, proposals, and activation concepts aligned with partner objectives and global event moments. Supported execution of content and experiential strategies tied to key brand platforms with international audience reach. Contributed to collaborative merchandise concepts and partner integration across large-scale activations and releases.
Assistant at 8Seconds
January 1, 2015 - December 31, 2015
Supported design and/or merchandising operations (role title listed as Assistant).

Education

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Qualifications

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Industry Experience

Retail, Media & Entertainment, Consumer Goods, Gaming