Hi, I’m JAYA Dwivedi—a content marketing professional specializing in SaaS and ecommerce. I design content strategies, optimize for SEO, and craft copy and multi-channel campaigns to drive growth for brands. I thrive in cross-functional teams, turning insights into engaging content and measurable results. I’m seeking a dynamic role focused on content creation and growth.

JAYA DWIVEDI

Hi, I’m JAYA Dwivedi—a content marketing professional specializing in SaaS and ecommerce. I design content strategies, optimize for SEO, and craft copy and multi-channel campaigns to drive growth for brands. I thrive in cross-functional teams, turning insights into engaging content and measurable results. I’m seeking a dynamic role focused on content creation and growth.

Available to hire

Hi, I’m JAYA Dwivedi—a content marketing professional specializing in SaaS and ecommerce. I design content strategies, optimize for SEO, and craft copy and multi-channel campaigns to drive growth for brands.

I thrive in cross-functional teams, turning insights into engaging content and measurable results. I’m seeking a dynamic role focused on content creation and growth.

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Language

English
Fluent
French
Advanced
Hindi
Fluent

Work Experience

Product Marketing Manager at SAUKI (SaaS – Sustainable Lifestyle Tech)
February 1, 2025 - November 12, 2025
Developed and executed product marketing strategies aligned with business goals, collaborating with marketing, design, and development teams. Launched engagement features that increased retention and strengthened brand-user relationships.
Content Marketing Intern at PLAYPLAY (Saas B2B Tech)
December 1, 2024 - December 1, 2024
Created customer-facing blog posts, case studies, and website copy to support product launches and boost brand awareness. Produced 50+ video assets for landing pages, emails, and paid social campaigns, increasing MQLs by 20%. Collaborated with product and growth teams to develop in-app tutorials and written support articles, reducing support tickets by 15%.
Media Marketing Manager at C4 SOLUTIONS (Marketing Agency)
July 1, 2022 - July 1, 2022
Developed and executed SEO-driven blog content and website copy, improving search visibility and driving a 60% boost in brand exposure. Managed multi-channel content calendars (blogs, social media, email), ensuring timely delivery of engaging campaigns. Produced client case studies and marketing collateral to strengthen sales enablement and customer engagement.
Digital Marketing at ZALORA (E-commerce platform)
February 1, 2021 - February 1, 2021
Created a multi-brand campaign strategy for regional markets, increasing user engagement. Coordinated with external creative and media agencies to ensure consistent content rollouts.

Education

Masters in Management (Programme grande école) at SKEMA BUSINESS SCHOOL
September 1, 2022 - December 1, 2024
Bachelor of Design, Fashion technology and design at NATIONAL INSTITUTE OF FASHION TECHNOLOGY Calcutta, India
June 1, 2015 - May 1, 2019
Student exchange program: Fashion business management / textile innovation at STF (Schweizerische textilfachschule), Zurich, Switzerland
May 1, 2018 - June 1, 2018

Qualifications

Inbound Marketing – HubSpot
January 11, 2030 - November 12, 2025
Growth Marketing Foundations – LinkedIn
January 11, 2030 - November 12, 2025
Salesforce Marketing Cloud – Salesforce
January 11, 2030 - November 12, 2025
Google Analytics - Google
January 11, 2030 - November 12, 2025

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Consumer Goods