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Hi, I'm Jayde Hobson, an Account Director with 13 years of experience in TTL advertising. I've had the pleasure of working with some fantastic global brands in the FMCG and retail sectors. I love diving into marketing trends and crafting campaigns that truly connect with audiences. Bringing creativity and strong communication skills to the table, I enjoy leading teams and building solid client relationships to drive impactful results. I’m passionate about blending strategic planning with creative execution, and I thrive in fast-paced environments. Whether managing budgets or leading cross-functional teams, I stay focused on delivering campaigns that exceed client expectations and build brand consistency across all platforms.…Hi, I'm Jayde Hobson, an Account Director with 13 years of experience in TTL advertising. I've had the pleasure of working with some fantastic global brands in the FMCG and retail sectors. I love diving into marketing trends and crafting campaigns that truly connect with audiences. Bringing creativity and strong communication skills to the table, I enjoy leading teams and building solid client relationships to drive impactful results. I’m passionate about blending strategic planning with creative execution, and I thrive in fast-paced environments. Whether managing budgets or leading cross-functional teams, I stay focused on delivering campaigns that exceed client expectations and build brand consistency across all platforms.

Jayde Hobson

Project Manager, Brand Strategist, Marketing Strategist, +1

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Hi, I'm Jayde Hobson, an Account Director with 13 years of experience in TTL advertising. I've had the pleasure of working with some fantastic global brands in the FMCG and retail sectors. I love diving into marketing trends and crafting campaigns that truly connect with audiences. Bringing creativity and strong communication skills to the table, I enjoy leading teams and building solid client relationships to drive impactful results. I’m passionate about blending strategic planning with creative execution, and I thrive in fast-paced environments. Whether managing budgets or leading cross-functional teams, I stay focused on delivering campaigns that exceed client expectations and build brand consistency across all platforms.…Hi, I'm Jayde Hobson, an Account Director with 13 years of experience in TTL advertising. I've had the pleasure of working with some fantastic global brands in the FMCG and retail sectors. I love diving into marketing trends and crafting campaigns that truly connect with audiences. Bringing creativity and strong communication skills to the table, I enjoy leading teams and building solid client relationships to drive impactful results. I’m passionate about blending strategic planning with creative execution, and I thrive in fast-paced environments. Whether managing budgets or leading cross-functional teams, I stay focused on delivering campaigns that exceed client expectations and build brand consistency across all platforms.

Available to hire

Hi, I’m Jayde Hobson, an Account Director with 13 years of experience in TTL advertising. I’ve had the pleasure of working with some fantastic global brands in the FMCG and retail sectors. I love diving into marketing trends and crafting campaigns that truly connect with audiences. Bringing creativity and strong communication skills to the table, I enjoy leading teams and building solid client relationships to drive impactful results.

I’m passionate about blending strategic planning with creative execution, and I thrive in fast-paced environments. Whether managing budgets or leading cross-functional teams, I stay focused on delivering campaigns that exceed client expectations and build brand consistency across all platforms.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Social Media Design

Intermediate

Adobe After Effects

Intermediate

Language

English

Fluent

Work Experience

Freelance Client Services Manager at Fresh Communications Agency, UK

October 1, 2022 - June 5, 2024

Managed key accounts including GSK, Mondelez, and Unilever as an Account Director and Project Manager. Responsibilities included client liaisons, videography, PowerPoint design and animation, internal communications, strategy formulation, as well as finance and budget maintenance. Coordinated and delegated creative briefs to teams, held client status meetings, and facilitated feedback sessions and presentations.

Freelance Account Director at SouthPaw Agency, UK

April 1, 2022 - September 30, 2022

Handled clients like Holland and Barrett and HONDA, conducting research and insights, branding, tone of voice and creative asset development. Managed digital, social, video, and print collateral. Coordinated and delegated creative briefs, conducted client meetings and presentations, and maintained budgets.

Account Director at Sauce Advertising, Johannesburg

November 1, 2016 - December 31, 2021

Led internal team collaboration to ensure advertising materials met client briefs and company brand standards. Facilitated workshops on profit and loss analysis and marketing budgets aligning with client strategies for acquisition and growth. Developed integrated campaigns, hired and directed campaign teams, managed photoshoots, and coordinated with insights, SEO, content, and creative teams.

Senior Account Manager at POINT - Print Outsource International, Johannesburg

June 1, 2014 - February 29, 2016

Managed BTL print and POS development for Reckitt Benckiser. Planned and aligned budgets, integrated internal marketing teams across design, content and research. Ensured account growth, retention, and profits, and liaised with suppliers and third parties.

Account Manager at LimeLightsa, Johannesburg

September 1, 2010 - April 30, 2014

Handled FMCG clients such as Colgate, Danone, Simba, Nestle, Tiger Brands, and KFC. Managed daily briefs, advertising campaign planning, creative team coordination, budgets, forecasting, and BTL activations and print media.