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Hi, I'm Jayde Lee, a Gold Coast-based digital strategist with 3+ years of experience across SEO, performance marketing, and web development. I specialise in building the technical and strategic foundations that make brands actually convert, from Shopify builds and landing page architecture to keyword strategy and paid media that's built to scale. I've worked across eCommerce (including my own brand, Matcha Memoir), education (The Learn Academy, where a full SEO and content overhaul delivered a 200% increase in organic sessions and 178% more engagement), and mission-driven organisations building donor-facing platforms from the ground up (Global Animal Welfare Fund) I'm hands-on across the full stack of digital growth: Shopify/Liquid development, technical and content SEO, Google Ads and Meta campaign builds, and conversion-focused copy and landing pages. I'm especially drawn to projects where I can own the build end-to-end, architecting a site, setting the SEO foundation, and layering performance marketing on top so the growth compounds.…Hi, I'm Jayde Lee, a Gold Coast-based digital strategist with 3+ years of experience across SEO, performance marketing, and web development. I specialise in building the technical and strategic foundations that make brands actually convert, from Shopify builds and landing page architecture to keyword strategy and paid media that's built to scale. I've worked across eCommerce (including my own brand, Matcha Memoir), education (The Learn Academy, where a full SEO and content overhaul delivered a 200% increase in organic sessions and 178% more engagement), and mission-driven organisations building donor-facing platforms from the ground up (Global Animal Welfare Fund) I'm hands-on across the full stack of digital growth: Shopify/Liquid development, technical and content SEO, Google Ads and Meta campaign builds, and conversion-focused copy and landing pages. I'm especially drawn to projects where I can own the build end-to-end, architecting a site, setting the SEO foundation, and layering performance marketing on top so the growth compounds.

Jayde Lee

Digital Marketer, SEO Expert, Content Strategist, +5

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Hi, I'm Jayde Lee, a Gold Coast-based digital strategist with 3+ years of experience across SEO, performance marketing, and web development. I specialise in building the technical and strategic foundations that make brands actually convert, from Shopify builds and landing page architecture to keyword strategy and paid media that's built to scale. I've worked across eCommerce (including my own brand, Matcha Memoir), education (The Learn Academy, where a full SEO and content overhaul delivered a 200% increase in organic sessions and 178% more engagement), and mission-driven organisations building donor-facing platforms from the ground up (Global Animal Welfare Fund) I'm hands-on across the full stack of digital growth: Shopify/Liquid development, technical and content SEO, Google Ads and Meta campaign builds, and conversion-focused copy and landing pages. I'm especially drawn to projects where I can own the build end-to-end, architecting a site, setting the SEO foundation, and layering performance marketing on top so the growth compounds.…Hi, I'm Jayde Lee, a Gold Coast-based digital strategist with 3+ years of experience across SEO, performance marketing, and web development. I specialise in building the technical and strategic foundations that make brands actually convert, from Shopify builds and landing page architecture to keyword strategy and paid media that's built to scale. I've worked across eCommerce (including my own brand, Matcha Memoir), education (The Learn Academy, where a full SEO and content overhaul delivered a 200% increase in organic sessions and 178% more engagement), and mission-driven organisations building donor-facing platforms from the ground up (Global Animal Welfare Fund) I'm hands-on across the full stack of digital growth: Shopify/Liquid development, technical and content SEO, Google Ads and Meta campaign builds, and conversion-focused copy and landing pages. I'm especially drawn to projects where I can own the build end-to-end, architecting a site, setting the SEO foundation, and layering performance marketing on top so the growth compounds.

Available to hire

Hi, I’m Jayde Lee, a Gold Coast-based digital strategist with 3+ years of experience across SEO, performance marketing, and web development. I specialise in building the technical and strategic foundations that make brands actually convert, from Shopify builds and landing page architecture to keyword strategy and paid media that’s built to scale.

I’ve worked across eCommerce (including my own brand, Matcha Memoir), education (The Learn Academy, where a full SEO and content overhaul delivered a 200% increase in organic sessions and 178% more engagement), and mission-driven organisations building donor-facing platforms from the ground up (Global Animal Welfare Fund)

I’m hands-on across the full stack of digital growth: Shopify/Liquid development, technical and content SEO, Google Ads and Meta campaign builds, and conversion-focused copy and landing pages. I’m especially drawn to projects where I can own the build end-to-end, architecting a site, setting the SEO foundation, and layering performance marketing on top so the growth compounds.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Social Media Manager at TEF Iberia

January 1, 2024 - June 30, 2025

• Led the TikTok content strategy from the ground up, achieving measurable growth in engagement and brand visibility. • Created short-form, student-focused video content that highlighted real experiences, career outcomes, and life in Barcelona. • Developed and scheduled content across Instagram, TikTok, and Facebook, aligning with the brand’s tone and marketing goals. • Used insights and performance metrics to optimise content, boost reach, and increase engagement over time. • Collaborated with staff and alumni to produce authentic student testimonial content. • Supported email marketing through integrated campaigns in Mailchimp, linking social content with CRM workflows.

Marketing Manager at The Learn Academy (TLA)

December 1, 2023 - June 6, 2024

Led digital strategy for a leading international school focusing on SEO, content, paid search, and user experience. Rebuilt site architecture resulting in a 714% increase in lead actions. Launched 11+ high-intent landing pages achieving 591% YoY growth in qualified organic traffic. Conducted competitive content gap analysis to outperform industry leaders. Ranked #1 for key local search phrases and led a full technical SEO audit. Boosted organic conversion rate by 7.83% YoY, exceeding industry benchmarks. Partnered with leadership to align SEO with brand voice for sustainable lead generation. SEO content featured in Google AI overviews and cited in education directories.

Director Of Business Development at TEFL Iberia

February 1, 2020 - March 31, 2024

Led business development and daily operations at a top English teacher training school in Barcelona. Built and managed the full CRM system to streamline workflows and reduce manual admin. Closed key strategic partnership contributing to 35-40% of customers. Developed segmented email automation funnels in Mailchimp improving open rates and conversions. Managed lead and student communications supporting onboarding and visa guidance. Created internal systems to enhance efficiency across sales, HR, and support. Designed over 30 digital marketing and support assets.