A designer by day and thinker by night. As a professional designer, I'm fueled by the power of visual storytelling and problem-solving. From crafting compelling brand identities to designing intuitive user interfaces, my passion lies in creating meaningful connections through innovative design, pushing boundaries, and leaving a lasting impact on audiences. I understand how important timely deliverables and clear communication are to working together. With 20 years of experience in print + digital industry and won multi-international design awards, I believe in the ability to deliver high-quality work by the given deadline. AWARD • K-Design Award - Winner • IDA - Bronze in Print • IDA - Honourable Mention • German Design Award Nominee • ‘A’ DESIGN Award JURY

Jayden Lim

5.0 (1 review)

A designer by day and thinker by night. As a professional designer, I'm fueled by the power of visual storytelling and problem-solving. From crafting compelling brand identities to designing intuitive user interfaces, my passion lies in creating meaningful connections through innovative design, pushing boundaries, and leaving a lasting impact on audiences. I understand how important timely deliverables and clear communication are to working together. With 20 years of experience in print + digital industry and won multi-international design awards, I believe in the ability to deliver high-quality work by the given deadline. AWARD • K-Design Award - Winner • IDA - Bronze in Print • IDA - Honourable Mention • German Design Award Nominee • ‘A’ DESIGN Award JURY

Available to hire

A designer by day and thinker by night.
As a professional designer, I’m fueled by the power of visual storytelling and problem-solving. From crafting compelling brand identities to designing intuitive user interfaces, my passion lies in creating meaningful connections through innovative design, pushing boundaries, and leaving a lasting impact on audiences.

I understand how important timely deliverables and clear communication are to working together. With 20 years of experience in print + digital industry and won multi-international design awards, I believe in the ability to deliver high-quality work by the given deadline.

AWARD
• K-Design Award - Winner
• IDA - Bronze in Print
• IDA - Honourable Mention
• German Design Award Nominee
• ‘A’ DESIGN Award JURY

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Language

English
Advanced
Chinese
Advanced

Work Experience

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Education

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Qualifications

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Industry Experience

Media & Entertainment
    uniE621 Commercial Reference Brochures
    Format: 24-page Full-Color Print + Digital Brochure Scope: Concept Development, Visual Strategy, 3D Layout Design, Graphic Execution This 24-page brochure was developed for Bostik, a global leader in smart adhesive solutions, as a commercial reference guide for their Sealing & Bonding and Waterproofing product ranges. The primary goal was to break away from standard, technical brochure design by creating a more engaging, architectural-driven layout—without compromising the professional tone aligned with Bostik’s brand identity. Objective To present Bostik’s construction-grade sealing and waterproofing solutions in a format that’s both informative and visually dynamic. The brochure needed to serve architects, contractors, and engineers by clearly showcasing product use cases, references, and performance, while standing out from typical industry material. Creative Concept The core design idea centered on using buildings and infrastructure as a visual framework—transforming them into 3D storytelling canvases. We incorporated architectural angles, cutaways, and layered perspectives to guide the viewer’s eye through the brochure and create an immersive, spatial feel. This approach brought movement and energy to the layout, positioning the content within real-world environments that reinforce the application of Bostik products. Design Highlights 3D-Inspired Visuals: Skyscrapers, bridges, and industrial buildings were used as structural motifs, with overlays and infographics embedded into them to show product placement and benefits. Bold yet Clean Aesthetic: High-contrast layouts with strong imagery, geometric divisions, and negative space for clarity and impact. Typography: A modern, corporate sans-serif font system was used for consistency, with a clear hierarchy to support readability and scanning. Color Scheme: Core Bostik brand colors (deep blue, lime green, neutral greys) were balanced with bold image treatments and overlays for a contemporary feel. Infographics and Icons: Custom-designed icons and clean technical illustrations support the product narratives without overwhelming the reader. Content Flow The brochure features reference projects, application methods, and product benefits in a modular format that is easy to navigate. QR codes were integrated for readers to explore video content and technical documents, adding an interactive layer to the static print material. graphicdesigner branding brochures modern design indesign adobe illustrator creative contemporary
    uniE621 Commercial Reference Brochures
    Format: 24-page Full-Color Print + Digital Brochure Scope: Concept Development, Visual Strategy, 3D Layout Design, Graphic Execution This 24-page brochure was developed for Bostik, a global leader in smart adhesive solutions, as a commercial reference guide for their Sealing & Bonding and Waterproofing product ranges. The primary goal was to break away from standard, technical brochure design by creating a more engaging, architectural-driven layout—without compromising the professional tone aligned with Bostik’s brand identity. Objective To present Bostik’s construction-grade sealing and waterproofing solutions in a format that’s both informative and visually dynamic. The brochure needed to serve architects, contractors, and engineers by clearly showcasing product use cases, references, and performance, while standing out from typical industry material. Creative Concept The core design idea centered on using buildings and infrastructure as a visual framework—transforming them into 3D storytelling canvases. We incorporated architectural angles, cutaways, and layered perspectives to guide the viewer’s eye through the brochure and create an immersive, spatial feel. This approach brought movement and energy to the layout, positioning the content within real-world environments that reinforce the application of Bostik products. Design Highlights 3D-Inspired Visuals: Skyscrapers, bridges, and industrial buildings were used as structural motifs, with overlays and infographics embedded into them to show product placement and benefits. Bold yet Clean Aesthetic: High-contrast layouts with strong imagery, geometric divisions, and negative space for clarity and impact. Typography: A modern, corporate sans-serif font system was used for consistency, with a clear hierarchy to support readability and scanning. Color Scheme: Core Bostik brand colors (deep blue, lime green, neutral greys) were balanced with bold image treatments and overlays for a contemporary feel. Infographics and Icons: Custom-designed icons and clean technical illustrations support the product narratives without overwhelming the reader. Content Flow The brochure features reference projects, application methods, and product benefits in a modular format that is easy to navigate. QR codes were integrated for readers to explore video content and technical documents, adding an interactive layer to the static print material. graphicdesigner branding brochures modern design indesign adobe illustrator creative contemporary
    uniE621 Commercial Reference Brochures
    Format: 24-page Full-Color Print + Digital Brochure Scope: Concept Development, Visual Strategy, 3D Layout Design, Graphic Execution This 24-page brochure was developed for Bostik, a global leader in smart adhesive solutions, as a commercial reference guide for their Sealing & Bonding and Waterproofing product ranges. The primary goal was to break away from standard, technical brochure design by creating a more engaging, architectural-driven layout—without compromising the professional tone aligned with Bostik’s brand identity. Objective To present Bostik’s construction-grade sealing and waterproofing solutions in a format that’s both informative and visually dynamic. The brochure needed to serve architects, contractors, and engineers by clearly showcasing product use cases, references, and performance, while standing out from typical industry material. Creative Concept The core design idea centered on using buildings and infrastructure as a visual framework—transforming them into 3D storytelling canvases. We incorporated architectural angles, cutaways, and layered perspectives to guide the viewer’s eye through the brochure and create an immersive, spatial feel. This approach brought movement and energy to the layout, positioning the content within real-world environments that reinforce the application of Bostik products. Design Highlights 3D-Inspired Visuals: Skyscrapers, bridges, and industrial buildings were used as structural motifs, with overlays and infographics embedded into them to show product placement and benefits. Bold yet Clean Aesthetic: High-contrast layouts with strong imagery, geometric divisions, and negative space for clarity and impact. Typography: A modern, corporate sans-serif font system was used for consistency, with a clear hierarchy to support readability and scanning. Color Scheme: Core Bostik brand colors (deep blue, lime green, neutral greys) were balanced with bold image treatments and overlays for a contemporary feel. Infographics and Icons: Custom-designed icons and clean technical illustrations support the product narratives without overwhelming the reader. Content Flow The brochure features reference projects, application methods, and product benefits in a modular format that is easy to navigate. QR codes were integrated for readers to explore video content and technical documents, adding an interactive layer to the static print material. graphicdesigner branding brochures modern design indesign adobe illustrator creative contemporary
    uniE621 Commercial Reference Brochures
    Format: 24-page Full-Color Print + Digital Brochure Scope: Concept Development, Visual Strategy, 3D Layout Design, Graphic Execution This 24-page brochure was developed for Bostik, a global leader in smart adhesive solutions, as a commercial reference guide for their Sealing & Bonding and Waterproofing product ranges. The primary goal was to break away from standard, technical brochure design by creating a more engaging, architectural-driven layout—without compromising the professional tone aligned with Bostik’s brand identity. Objective To present Bostik’s construction-grade sealing and waterproofing solutions in a format that’s both informative and visually dynamic. The brochure needed to serve architects, contractors, and engineers by clearly showcasing product use cases, references, and performance, while standing out from typical industry material. Creative Concept The core design idea centered on using buildings and infrastructure as a visual framework—transforming them into 3D storytelling canvases. We incorporated architectural angles, cutaways, and layered perspectives to guide the viewer’s eye through the brochure and create an immersive, spatial feel. This approach brought movement and energy to the layout, positioning the content within real-world environments that reinforce the application of Bostik products. Design Highlights 3D-Inspired Visuals: Skyscrapers, bridges, and industrial buildings were used as structural motifs, with overlays and infographics embedded into them to show product placement and benefits. Bold yet Clean Aesthetic: High-contrast layouts with strong imagery, geometric divisions, and negative space for clarity and impact. Typography: A modern, corporate sans-serif font system was used for consistency, with a clear hierarchy to support readability and scanning. Color Scheme: Core Bostik brand colors (deep blue, lime green, neutral greys) were balanced with bold image treatments and overlays for a contemporary feel. Infographics and Icons: Custom-designed icons and clean technical illustrations support the product narratives without overwhelming the reader. Content Flow The brochure features reference projects, application methods, and product benefits in a modular format that is easy to navigate. QR codes were integrated for readers to explore video content and technical documents, adding an interactive layer to the static print material. graphicdesigner branding brochures modern design indesign adobe illustrator creative contemporary
    uniE621 Commercial Reference Brochures
    Format: 24-page Full-Color Print + Digital Brochure Scope: Concept Development, Visual Strategy, 3D Layout Design, Graphic Execution This 24-page brochure was developed for Bostik, a global leader in smart adhesive solutions, as a commercial reference guide for their Sealing & Bonding and Waterproofing product ranges. The primary goal was to break away from standard, technical brochure design by creating a more engaging, architectural-driven layout—without compromising the professional tone aligned with Bostik’s brand identity. Objective To present Bostik’s construction-grade sealing and waterproofing solutions in a format that’s both informative and visually dynamic. The brochure needed to serve architects, contractors, and engineers by clearly showcasing product use cases, references, and performance, while standing out from typical industry material. Creative Concept The core design idea centered on using buildings and infrastructure as a visual framework—transforming them into 3D storytelling canvases. We incorporated architectural angles, cutaways, and layered perspectives to guide the viewer’s eye through the brochure and create an immersive, spatial feel. This approach brought movement and energy to the layout, positioning the content within real-world environments that reinforce the application of Bostik products. Design Highlights 3D-Inspired Visuals: Skyscrapers, bridges, and industrial buildings were used as structural motifs, with overlays and infographics embedded into them to show product placement and benefits. Bold yet Clean Aesthetic: High-contrast layouts with strong imagery, geometric divisions, and negative space for clarity and impact. Typography: A modern, corporate sans-serif font system was used for consistency, with a clear hierarchy to support readability and scanning. Color Scheme: Core Bostik brand colors (deep blue, lime green, neutral greys) were balanced with bold image treatments and overlays for a contemporary feel. Infographics and Icons: Custom-designed icons and clean technical illustrations support the product narratives without overwhelming the reader. Content Flow The brochure features reference projects, application methods, and product benefits in a modular format that is easy to navigate. QR codes were integrated for readers to explore video content and technical documents, adding an interactive layer to the static print material. graphicdesigner branding brochures modern design indesign adobe illustrator creative contemporary
    uniE621 Commercial Reference Brochures
    Format: 24-page Full-Color Print + Digital Brochure Scope: Concept Development, Visual Strategy, 3D Layout Design, Graphic Execution This 24-page brochure was developed for Bostik, a global leader in smart adhesive solutions, as a commercial reference guide for their Sealing & Bonding and Waterproofing product ranges. The primary goal was to break away from standard, technical brochure design by creating a more engaging, architectural-driven layout—without compromising the professional tone aligned with Bostik’s brand identity. Objective To present Bostik’s construction-grade sealing and waterproofing solutions in a format that’s both informative and visually dynamic. The brochure needed to serve architects, contractors, and engineers by clearly showcasing product use cases, references, and performance, while standing out from typical industry material. Creative Concept The core design idea centered on using buildings and infrastructure as a visual framework—transforming them into 3D storytelling canvases. We incorporated architectural angles, cutaways, and layered perspectives to guide the viewer’s eye through the brochure and create an immersive, spatial feel. This approach brought movement and energy to the layout, positioning the content within real-world environments that reinforce the application of Bostik products. Design Highlights 3D-Inspired Visuals: Skyscrapers, bridges, and industrial buildings were used as structural motifs, with overlays and infographics embedded into them to show product placement and benefits. Bold yet Clean Aesthetic: High-contrast layouts with strong imagery, geometric divisions, and negative space for clarity and impact. Typography: A modern, corporate sans-serif font system was used for consistency, with a clear hierarchy to support readability and scanning. Color Scheme: Core Bostik brand colors (deep blue, lime green, neutral greys) were balanced with bold image treatments and overlays for a contemporary feel. Infographics and Icons: Custom-designed icons and clean technical illustrations support the product narratives without overwhelming the reader. Content Flow The brochure features reference projects, application methods, and product benefits in a modular format that is easy to navigate. QR codes were integrated for readers to explore video content and technical documents, adding an interactive layer to the static print material. graphicdesigner branding brochures modern design indesign adobe illustrator creative contemporary
    uniE621 Commercial Reference Brochures
    Format: 24-page Full-Color Print + Digital Brochure Scope: Concept Development, Visual Strategy, 3D Layout Design, Graphic Execution This 24-page brochure was developed for Bostik, a global leader in smart adhesive solutions, as a commercial reference guide for their Sealing & Bonding and Waterproofing product ranges. The primary goal was to break away from standard, technical brochure design by creating a more engaging, architectural-driven layout—without compromising the professional tone aligned with Bostik’s brand identity. Objective To present Bostik’s construction-grade sealing and waterproofing solutions in a format that’s both informative and visually dynamic. The brochure needed to serve architects, contractors, and engineers by clearly showcasing product use cases, references, and performance, while standing out from typical industry material. Creative Concept The core design idea centered on using buildings and infrastructure as a visual framework—transforming them into 3D storytelling canvases. We incorporated architectural angles, cutaways, and layered perspectives to guide the viewer’s eye through the brochure and create an immersive, spatial feel. This approach brought movement and energy to the layout, positioning the content within real-world environments that reinforce the application of Bostik products. Design Highlights 3D-Inspired Visuals: Skyscrapers, bridges, and industrial buildings were used as structural motifs, with overlays and infographics embedded into them to show product placement and benefits. Bold yet Clean Aesthetic: High-contrast layouts with strong imagery, geometric divisions, and negative space for clarity and impact. Typography: A modern, corporate sans-serif font system was used for consistency, with a clear hierarchy to support readability and scanning. Color Scheme: Core Bostik brand colors (deep blue, lime green, neutral greys) were balanced with bold image treatments and overlays for a contemporary feel. Infographics and Icons: Custom-designed icons and clean technical illustrations support the product narratives without overwhelming the reader. Content Flow The brochure features reference projects, application methods, and product benefits in a modular format that is easy to navigate. QR codes were integrated for readers to explore video content and technical documents, adding an interactive layer to the static print material. graphicdesigner branding brochures modern design indesign adobe illustrator creative contemporary
    uniE621 Commercial Reference Brochures
    Format: 24-page Full-Color Print + Digital Brochure Scope: Concept Development, Visual Strategy, 3D Layout Design, Graphic Execution This 24-page brochure was developed for Bostik, a global leader in smart adhesive solutions, as a commercial reference guide for their Sealing & Bonding and Waterproofing product ranges. The primary goal was to break away from standard, technical brochure design by creating a more engaging, architectural-driven layout—without compromising the professional tone aligned with Bostik’s brand identity. Objective To present Bostik’s construction-grade sealing and waterproofing solutions in a format that’s both informative and visually dynamic. The brochure needed to serve architects, contractors, and engineers by clearly showcasing product use cases, references, and performance, while standing out from typical industry material. Creative Concept The core design idea centered on using buildings and infrastructure as a visual framework—transforming them into 3D storytelling canvases. We incorporated architectural angles, cutaways, and layered perspectives to guide the viewer’s eye through the brochure and create an immersive, spatial feel. This approach brought movement and energy to the layout, positioning the content within real-world environments that reinforce the application of Bostik products. Design Highlights 3D-Inspired Visuals: Skyscrapers, bridges, and industrial buildings were used as structural motifs, with overlays and infographics embedded into them to show product placement and benefits. Bold yet Clean Aesthetic: High-contrast layouts with strong imagery, geometric divisions, and negative space for clarity and impact. Typography: A modern, corporate sans-serif font system was used for consistency, with a clear hierarchy to support readability and scanning. Color Scheme: Core Bostik brand colors (deep blue, lime green, neutral greys) were balanced with bold image treatments and overlays for a contemporary feel. Infographics and Icons: Custom-designed icons and clean technical illustrations support the product narratives without overwhelming the reader. Content Flow The brochure features reference projects, application methods, and product benefits in a modular format that is easy to navigate. QR codes were integrated for readers to explore video content and technical documents, adding an interactive layer to the static print material. graphicdesigner branding brochures modern design indesign adobe illustrator creative contemporary
    uniE621 Commercial Reference Brochures
    Format: 24-page Full-Color Print + Digital Brochure Scope: Concept Development, Visual Strategy, 3D Layout Design, Graphic Execution This 24-page brochure was developed for Bostik, a global leader in smart adhesive solutions, as a commercial reference guide for their Sealing & Bonding and Waterproofing product ranges. The primary goal was to break away from standard, technical brochure design by creating a more engaging, architectural-driven layout—without compromising the professional tone aligned with Bostik’s brand identity. Objective To present Bostik’s construction-grade sealing and waterproofing solutions in a format that’s both informative and visually dynamic. The brochure needed to serve architects, contractors, and engineers by clearly showcasing product use cases, references, and performance, while standing out from typical industry material. Creative Concept The core design idea centered on using buildings and infrastructure as a visual framework—transforming them into 3D storytelling canvases. We incorporated architectural angles, cutaways, and layered perspectives to guide the viewer’s eye through the brochure and create an immersive, spatial feel. This approach brought movement and energy to the layout, positioning the content within real-world environments that reinforce the application of Bostik products. Design Highlights 3D-Inspired Visuals: Skyscrapers, bridges, and industrial buildings were used as structural motifs, with overlays and infographics embedded into them to show product placement and benefits. Bold yet Clean Aesthetic: High-contrast layouts with strong imagery, geometric divisions, and negative space for clarity and impact. Typography: A modern, corporate sans-serif font system was used for consistency, with a clear hierarchy to support readability and scanning. Color Scheme: Core Bostik brand colors (deep blue, lime green, neutral greys) were balanced with bold image treatments and overlays for a contemporary feel. Infographics and Icons: Custom-designed icons and clean technical illustrations support the product narratives without overwhelming the reader. Content Flow The brochure features reference projects, application methods, and product benefits in a modular format that is easy to navigate. QR codes were integrated for readers to explore video content and technical documents, adding an interactive layer to the static print material. graphicdesigner branding brochures modern design indesign adobe illustrator creative contemporary
    uniE621 Brochures Design (12pp) - Benso Lens
    Format: 12-page Full-Color Print + Digital Brochure Focus: Concept Development, Visual Identity, Design Execution This 12-page brochure was designed for a company specializing in high-performance optical lenses. The goal was to create a bold, modern, and professional marketing piece that captures attention while aligning with a corporate brand identity. Objective To showcase the quality, technology, and innovation behind the client’s optical lenses through a visually striking and structured brochure. It needed to communicate complex product details in a clear, engaging format for a professional audience, including healthcare providers, optical retailers, and business clients. Concept Development We began with strategy sessions to define key messaging, tone, and design direction. The client wanted something trend-aware but still professional—something that stands out at trade shows and meetings without losing credibility. This led to a visual concept combining high-impact imagery with a clean, corporate layout. Design Elements Imagery: Loud, full-bleed visuals featuring lenses, light refraction, and macro textures to emphasize detail and innovation Typography: Modern sans-serif fonts with a strong hierarchy for readability and emphasis Color Scheme: Cool tones (blues, greys, whites) to reflect clarity, precision, and professionalism Layout: A modular grid system for balance and consistency, blending text, photos, and infographics seamlessly Each page was designed with a purpose—whether to tell the brand story, explain lens technologies, or highlight product benefits. The layout allows for easy navigation while still engaging the reader visually. The brochure became a key marketing asset, used in client meetings, conferences, and digital campaigns. It helped reinforce the company’s image as a modern, innovative leader in optical lens technology—successfully merging technical content with striking, on-brand visuals. graphicdesigner designer illustrator indesign adobe branding
    uniE621 Brochures Design (12pp) - Benso Lens
    Format: 12-page Full-Color Print + Digital Brochure Focus: Concept Development, Visual Identity, Design Execution This 12-page brochure was designed for a company specializing in high-performance optical lenses. The goal was to create a bold, modern, and professional marketing piece that captures attention while aligning with a corporate brand identity. Objective To showcase the quality, technology, and innovation behind the client’s optical lenses through a visually striking and structured brochure. It needed to communicate complex product details in a clear, engaging format for a professional audience, including healthcare providers, optical retailers, and business clients. Concept Development We began with strategy sessions to define key messaging, tone, and design direction. The client wanted something trend-aware but still professional—something that stands out at trade shows and meetings without losing credibility. This led to a visual concept combining high-impact imagery with a clean, corporate layout. Design Elements Imagery: Loud, full-bleed visuals featuring lenses, light refraction, and macro textures to emphasize detail and innovation Typography: Modern sans-serif fonts with a strong hierarchy for readability and emphasis Color Scheme: Cool tones (blues, greys, whites) to reflect clarity, precision, and professionalism Layout: A modular grid system for balance and consistency, blending text, photos, and infographics seamlessly Each page was designed with a purpose—whether to tell the brand story, explain lens technologies, or highlight product benefits. The layout allows for easy navigation while still engaging the reader visually. graphicdesigner designer illustrator indesign adobe branding
    uniE621 Brochures Design (12pp) - Benso Lens
    Format: 12-page Full-Color Print + Digital Brochure Focus: Concept Development, Visual Identity, Design Execution This 12-page brochure was designed for a company specializing in high-performance optical lenses. The goal was to create a bold, modern, and professional marketing piece that captures attention while aligning with a corporate brand identity. Objective To showcase the quality, technology, and innovation behind the client’s optical lenses through a visually striking and structured brochure. It needed to communicate complex product details in a clear, engaging format for a professional audience, including healthcare providers, optical retailers, and business clients. Concept Development We began with strategy sessions to define key messaging, tone, and design direction. The client wanted something trend-aware but still professional—something that stands out at trade shows and meetings without losing credibility. This led to a visual concept combining high-impact imagery with a clean, corporate layout. Design Elements Imagery: Loud, full-bleed visuals featuring lenses, light refraction, and macro textures to emphasize detail and innovation Typography: Modern sans-serif fonts with a strong hierarchy for readability and emphasis Color Scheme: Cool tones (blues, greys, whites) to reflect clarity, precision, and professionalism Layout: A modular grid system for balance and consistency, blending text, photos, and infographics seamlessly Each page was designed with a purpose—whether to tell the brand story, explain lens technologies, or highlight product benefits. The layout allows for easy navigation while still engaging the reader visually. graphicdesigner designer illustrator indesign adobe branding

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