I am a purpose-driven executive with 14+ years of cross-sector experience spanning human development, organizational psychology, brand storytelling, and social transformation. I lead international programs that empower individuals and institutions through coaching, strategic communication, and impact-driven initiatives. As founder and CEO of 2ndChance Trust, I have built a globally recognized brand for life skills and youth empowerment, delivering hundreds of keynotes and workshops in South Africa, Europe, and beyond. I’ve partnered with major brands, designed programs that boost team performance and growth, produced a global podcast with Crocs, authored two personal development books, and directed fundraising, marketing, and long-term strategic planning.

Jarryd Smith

I am a purpose-driven executive with 14+ years of cross-sector experience spanning human development, organizational psychology, brand storytelling, and social transformation. I lead international programs that empower individuals and institutions through coaching, strategic communication, and impact-driven initiatives. As founder and CEO of 2ndChance Trust, I have built a globally recognized brand for life skills and youth empowerment, delivering hundreds of keynotes and workshops in South Africa, Europe, and beyond. I’ve partnered with major brands, designed programs that boost team performance and growth, produced a global podcast with Crocs, authored two personal development books, and directed fundraising, marketing, and long-term strategic planning.

Available to hire

I am a purpose-driven executive with 14+ years of cross-sector experience spanning human development, organizational psychology, brand storytelling, and social transformation. I lead international programs that empower individuals and institutions through coaching, strategic communication, and impact-driven initiatives.

As founder and CEO of 2ndChance Trust, I have built a globally recognized brand for life skills and youth empowerment, delivering hundreds of keynotes and workshops in South Africa, Europe, and beyond. I’ve partnered with major brands, designed programs that boost team performance and growth, produced a global podcast with Crocs, authored two personal development books, and directed fundraising, marketing, and long-term strategic planning.

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Work Experience

Founder & CEO at 2ndChance Trust
January 1, 2010 - Present
Founded and scaled a nonprofit into a globally recognized brand for life skills, youth empowerment, and organizational development. Delivered over 300+ keynotes and workshops in schools and corporations across South Africa, Europe, and beyond. Partnered with Crocs, Pick n Pay, TFG, MTN, and Standard Bank, TMT SA to name just a few. Designed programs combining coaching, storytelling, and psychology to boost team performance and individual growth. Produced a global podcast in partnership with Crocs, authored two personal development books, and directed fundraising, marketing, and long-term strategic planning.

Education

Certified International Life Coach (CMA & IPHM) at Complementary Medical Association (CMA) & International Practitioners of Holistic Medicine (IPHM)
January 11, 2030 - December 24, 2025
Short Course in Industrial Psychology at University of South Africa (UNISA)
January 11, 2030 - December 24, 2025

Qualifications

Certified International Life Coach (CMA & IPHM)
January 11, 2030 - December 24, 2025
Short Course in Industrial Psychology, University of South Africa (UNISA)
January 11, 2030 - December 24, 2025

Industry Experience

Non-Profit Organization, Education, Professional Services, Media & Entertainment