Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a purpose-driven commercial and digital leader with 20+ years of experience in eCommerce, omnichannel growth, P&L performance, and brand transformation across APAC. I’ve built and scaled digital commerce ecosystems—from DTC to marketplaces, CRM, martech, and AI-driven automation—translating global strategy into locally relevant, profitable execution. I treat digital commerce as the foremost brand touchpoint, where every funnel, listing, loyalty journey, and DTC experience contributes to long-term brand equity. I bring a rare blend of brand strategy, culture immersion, and corporate communications, having built brand identity systems, managed IP/trademarks, navigated policy, and led crisis communications across APAC. I lead with data, communicate with clarity, and foster high-trust, high-performance teams that develop future leaders and drive sustainable, profitable growth.…I'm a purpose-driven commercial and digital leader with 20+ years of experience in eCommerce, omnichannel growth, P&L performance, and brand transformation across APAC. I’ve built and scaled digital commerce ecosystems—from DTC to marketplaces, CRM, martech, and AI-driven automation—translating global strategy into locally relevant, profitable execution. I treat digital commerce as the foremost brand touchpoint, where every funnel, listing, loyalty journey, and DTC experience contributes to long-term brand equity. I bring a rare blend of brand strategy, culture immersion, and corporate communications, having built brand identity systems, managed IP/trademarks, navigated policy, and led crisis communications across APAC. I lead with data, communicate with clarity, and foster high-trust, high-performance teams that develop future leaders and drive sustainable, profitable growth.

JAYSS R AJASHWARY RAJOO -SIEW

Marketer, Brand Strategist, Marketing Strategist, +5





I'm a purpose-driven commercial and digital leader with 20+ years of experience in eCommerce, omnichannel growth, P&L performance, and brand transformation across APAC. I’ve built and scaled digital commerce ecosystems—from DTC to marketplaces, CRM, martech, and AI-driven automation—translating global strategy into locally relevant, profitable execution. I treat digital commerce as the foremost brand touchpoint, where every funnel, listing, loyalty journey, and DTC experience contributes to long-term brand equity. I bring a rare blend of brand strategy, culture immersion, and corporate communications, having built brand identity systems, managed IP/trademarks, navigated policy, and led crisis communications across APAC. I lead with data, communicate with clarity, and foster high-trust, high-performance teams that develop future leaders and drive sustainable, profitable growth.…I'm a purpose-driven commercial and digital leader with 20+ years of experience in eCommerce, omnichannel growth, P&L performance, and brand transformation across APAC. I’ve built and scaled digital commerce ecosystems—from DTC to marketplaces, CRM, martech, and AI-driven automation—translating global strategy into locally relevant, profitable execution. I treat digital commerce as the foremost brand touchpoint, where every funnel, listing, loyalty journey, and DTC experience contributes to long-term brand equity. I bring a rare blend of brand strategy, culture immersion, and corporate communications, having built brand identity systems, managed IP/trademarks, navigated policy, and led crisis communications across APAC. I lead with data, communicate with clarity, and foster high-trust, high-performance teams that develop future leaders and drive sustainable, profitable growth.

Available to hire

I’m a purpose-driven commercial and digital leader with 20+ years of experience in eCommerce, omnichannel growth, P&L performance, and brand transformation across APAC. I’ve built and scaled digital commerce ecosystems—from DTC to marketplaces, CRM, martech, and AI-driven automation—translating global strategy into locally relevant, profitable execution. I treat digital commerce as the foremost brand touchpoint, where every funnel, listing, loyalty journey, and DTC experience contributes to long-term brand equity.

I bring a rare blend of brand strategy, culture immersion, and corporate communications, having built brand identity systems, managed IP/trademarks, navigated policy, and led crisis communications across APAC. I lead with data, communicate with clarity, and foster high-trust, high-performance teams that develop future leaders and drive sustainable, profitable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director of Marketing & Food Innovation at Pizza Hut Singapore (Yum! Brands)

April 1, 2020 - Present

Led end-to-end digital commerce and brand transformation for Singapore’s #1 QSR delivery brand, owning P&L, eCommerce strategy, martech architecture, full-funnel growth, and brand repositioning. Built and operated a unified digital ecosystem (CDP, CRM, CRO, AI/ML, automation, revenue and labour forecasting) turning 1P data into repeatable performance. Directed omnichannel integration across delivery, dine-in, and click-and-collect, and managed marketplace governance across 3rd-party platforms. Led teams of up to 25 across marketing, analytics, and product, and served as brand custodian for corporate communications and crisis management. Achieved >75% revenue from eCommerce and +75% CLV uplift; delivered sustained YoY growth and high MROI.

Director of Sales, Marketing & Communications at Palm Tree Investments Group Pte Ltd

June 1, 2019 - April 1, 2020

Oversaw commercial operations, digital commerce, and marketing across multiple business units in Singapore and the Philippines. Architected and launched end-to-end pizza ordering stack (site → OMS → 3PL) and launched a micro/digital lending app (UX, analytics, CRM hooks) from concept to GTM. Built cross-functional teams across Manila and Cebu; implemented demand planning, SKU governance, and menu economics to lift AOV and margin.

Head of Brand, Global at 4Fingers Crispy Chicken

May 1, 2015 - April 1, 2019

Built global brand and digital commerce capabilities from zero; scaled revenue from SGD 2M to SGD 60M across 6 markets in 24 months via a digital-first, agile test→learn→scale demand system. Opened 45+ stores across 6 countries, including entry into Los Angeles and Australia; developed CI, brand identity systems, and store design manuals. Launched JCO Donuts & Coffee, 4Fingers Crispy Chicken, and Little Caesars across APAC and the US. Implemented ERP + POS + CRM/CLM integration and embedded agile methodologies to drive repeatable growth and franchise governance.

Senior Marketing Manager at Shangri-La Group

April 1, 2014 - May 1, 2015

Managed dining marketing team; developed a revenue management system for dining reservations leveraging rooms data and forecasting to optimize performance.

Marketing Manager at JP Pepperdine Group

January 1, 2013 - January 1, 2014

Marketing Manager; led a team of 6 across 6 BUs including catering; custodian of brand and corporate communications; introduced KPIs to incentivize operations-driven marketing programmes.

Marketing & Brand Manager at Fish & Co. Restaurants Pte Ltd

January 1, 2010 - January 1, 2013

Marketing & Brand Manager; led a team of 4 across SG and franchise markets; drove revenue, menu, and P&L; served as brand and corporate communications custodian; early adopter of tech-driven marketing for acquisition and loyalty; designed self-service iPad ordering app (2011).

Brand Manager - Regional at Breadtalk Group (Subsidiary)

January 1, 2008 - January 1, 2010

Launched JCO Donuts & Coffee across Singapore and Malaysia as a single contributor; built brand identity guidelines and governance for multi-market rollout.

Marcom Manager at n.y.d.c. Cafe & Restaurants

January 1, 2004 - January 1, 2008

Marcom Manager; promoted through the role; responsible for marketing communications for a multi-brand food & beverage portfolio.

Marketing Executive at Bonstar Pte Ltd (Starbucks Coffee)

January 1, 1998 - January 1, 2004

Foundation in consumer brand marketing, retail operations, and customer experience; contributed to brand-building efforts and store-level marketing.

Director of Sales, Marketing & Communications at Palm Tree Investments Group Pte Ltd (Singapore & Philippines)

June 1, 2019 - April 1, 2020

Architected and launched end-to-end pizza ordering stack (site → OMS → last-mile/3PL) for the Philippines market; conceptualised and launched a micro/digital lending app; built and led cross-functional teams and budgets; drove demand planning and menu governance.

Brand Manager (Regional) at Breadtalk Group Subsidiary

January 1, 2008 - January 1, 2010

Launched JCO Donuts & Coffee across Singapore and Malaysia; built regional branding and go-to-market frameworks.

Marketing Manager, Brand & Communications at JP Pepperdine Group

January 1, 2013 - January 1, 2014

Marketing Manager overseeing brand and communications across multiple BUs with KPI-driven programmes; team leadership and cross-functional collaboration.