Available to hire
Digital marketing and e-commerce specialist with hands-on experience in Shopify website management, digital branding, content creation, and social media strategy. Skilled in optimizing e-commerce operations through product content production, merchandising, and day-to-day website improvements.
Experienced in supporting marketing and web performance improvements using A/B testing, usability evaluations, UAT, and customer journey analysis. Passionate about creating engaging digital experiences that connect brands with their audience and support business growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Korean
Beginner
Work Experience
Retail & Website Development Executive at Peranakan Batik
May 1, 2026 - PresentBuilt and managed the company’s Shopify e-commerce website, designing pages, planning site structure, and maintaining day-to-day e-commerce operations. Produced and optimized digital product content through product photography, image editing, product listings, and online merchandising to support sales. Managed core website and online store upkeep and ensured consistent product presentation across the e-commerce platform.
Digital Marketing Technology Intern at Pan Pacific Hotels Group
May 1, 2025 - December 1, 2025Supported digital marketing initiatives for brand.com by conducting A/B testing, usability evaluations, User Acceptance Testing (UAT), and analyzing customer journeys to improve website performance. Leveraged first-party analytics and collaborated with cross-functional teams and external agencies to deliver insights, documentation, and recommendations for data-driven optimization.
Marketing Assistant at New Eastern (1971) Pte Ltd
July 1, 2023 - January 1, 2025Developed marketing collateral and copy for digital and print campaigns, ensuring consistent brand messaging across channels. Managed the company’s social media presence by creating and publishing content across key digital platforms.
Education
Bachelor of Hospitality Business (Honours) at Singapore Institute of Technology
January 1, 2023 - January 1, 2026Diploma in Tourism and Resort Management at Singapore Institute of Technology
January 1, 2020 - January 1, 2023Qualifications
Industry Experience
Retail, Media & Entertainment, Travel & Hospitality, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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