Digital marketing and e-commerce specialist with hands-on experience in Shopify website management, digital branding, content creation, and social media strategy. Skilled in optimizing e-commerce operations through product content production, merchandising, and day-to-day website improvements. Experienced in supporting marketing and web performance improvements using A/B testing, usability evaluations, UAT, and customer journey analysis. Passionate about creating engaging digital experiences that connect brands with their audience and support business growth.

Jazelle Tan

Digital marketing and e-commerce specialist with hands-on experience in Shopify website management, digital branding, content creation, and social media strategy. Skilled in optimizing e-commerce operations through product content production, merchandising, and day-to-day website improvements. Experienced in supporting marketing and web performance improvements using A/B testing, usability evaluations, UAT, and customer journey analysis. Passionate about creating engaging digital experiences that connect brands with their audience and support business growth.

Available to hire

Digital marketing and e-commerce specialist with hands-on experience in Shopify website management, digital branding, content creation, and social media strategy. Skilled in optimizing e-commerce operations through product content production, merchandising, and day-to-day website improvements.

Experienced in supporting marketing and web performance improvements using A/B testing, usability evaluations, UAT, and customer journey analysis. Passionate about creating engaging digital experiences that connect brands with their audience and support business growth.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Korean
Beginner

Work Experience

Retail & Website Development Executive at Peranakan Batik
May 1, 2026 - Present
Built and managed the company’s Shopify e-commerce website, designing pages, planning site structure, and maintaining day-to-day e-commerce operations. Produced and optimized digital product content through product photography, image editing, product listings, and online merchandising to support sales. Managed core website and online store upkeep and ensured consistent product presentation across the e-commerce platform.
Digital Marketing Technology Intern at Pan Pacific Hotels Group
May 1, 2025 - December 1, 2025
Supported digital marketing initiatives for brand.com by conducting A/B testing, usability evaluations, User Acceptance Testing (UAT), and analyzing customer journeys to improve website performance. Leveraged first-party analytics and collaborated with cross-functional teams and external agencies to deliver insights, documentation, and recommendations for data-driven optimization.
Marketing Assistant at New Eastern (1971) Pte Ltd
July 1, 2023 - January 1, 2025
Developed marketing collateral and copy for digital and print campaigns, ensuring consistent brand messaging across channels. Managed the company’s social media presence by creating and publishing content across key digital platforms.

Education

Bachelor of Hospitality Business (Honours) at Singapore Institute of Technology
January 1, 2023 - January 1, 2026
Diploma in Tourism and Resort Management at Singapore Institute of Technology
January 1, 2020 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Travel & Hospitality, Software & Internet