Context: The company’s website was aging and not performing very well in terms of SEO.

During the redesign, I was asked to ensure that SEO had been taken into account, to optimize existing pages, and, above all, to create optimized pages to increase the brand’s visibility on search engines.

Service provided:

•Technical: The site’s crawlability was improved by implementing a solid internal linking structure, and the transition between the old and new versions required the implementation of redirects.

•Content: Semantic tags (title, meta, H, etc.) were reviewed, and optimized pages targeting specific queries were implemented.

Results: The entire project lasted approximately six months, and positive results were visible as soon as the new version went live on November 1, 2024.

Context: This company, which produces rivets for the aviation industry, wanted to index a large database of product references in search engines.

Major Issues:

•Database: The database was very large (over 1.7 million references), and it was important to avoid creating too many pages.

•Unnecessary Crawling: Their website experienced major technical issues, generating a very large number of unnecessary URLs (50,000), which caused problems for search engines.

Service Provided:

•Tree Structure: Implementation of a tree structure allowing search engines to crawl and index the entire database.

•Technical Fixes: Implementation of fixes and redirects to eliminate unnecessary crawling.

Results: The entire project lasted approximately 12 months, and traffic increased quite rapidly.