I am an experienced researcher and digital strategist with a background in data-driven storytelling, analytics, and community engagement. My work has ranged from analyzing consumer and market data in tech startups to translating complex insights into clear recommendations for diverse audiences. I also have hands-on experience engaging authentically in online communities, including Reddit, where credibility depends on clarity, precision, and respect for community norms. I am able to foster meaningful discussions, share technical insights, and build trust while aligning contributions with broader marketing and content goals.…

Jean-Felix Poulin

I am an experienced researcher and digital strategist with a background in data-driven storytelling, analytics, and community engagement. My work has ranged from analyzing consumer and market data in tech startups to translating complex insights into clear recommendations for diverse audiences. I also have hands-on experience engaging authentically in online communities, including Reddit, where credibility depends on clarity, precision, and respect for community norms. I am able to foster meaningful discussions, share technical insights, and build trust while aligning contributions with broader marketing and content goals.…

Available to hire

I am an experienced researcher and digital strategist with a background in data-driven storytelling, analytics, and community engagement. My work has ranged from analyzing consumer and market data in tech startups to translating complex insights into clear recommendations for diverse audiences. I also have hands-on experience engaging authentically in online communities, including Reddit, where credibility depends on clarity, precision, and respect for community norms. I am able to foster meaningful discussions, share technical insights, and build trust while aligning contributions with broader marketing and content goals.

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Language

French
Advanced
English
Fluent

Work Experience

Web3 Researcher at Independent Projects
January 1, 2018 - Present
Monitor and analyze social media platforms (Twitter/X, Reddit, Telegram) to detect emerging narratives at an early stage. Apply digital ethnography to map micro-communities, assess their cultural drivers, and track their influence on broader market movements. Identify and monitor key opinion leaders and influencers to anticipate shifts in sentiment and engagement.
Digital Marketing Strategist at BuyYourPhone.com
January 1, 2024 - Present
Conducted Canadian consumer audience research integrating cultural context to inform campaign targeting and messaging. Developed and launched ImmiConnect, a customer program tailored for Canadian newcomers, built on market insights and digital strategy. Designed and executed data-driven content marketing initiatives leveraging emerging social media trends to boost engagement and organic reach.
Co-Founder at ÉduQc
January 1, 2024 - September 5, 2025
Developed a strategic plan for a digital platform aimed at simplifying international student immigration processes. Conducted market research using behavioral data to guide product positioning and marketing priorities. Designed culturally tailored digital marketing strategies to increase audience engagement and conversion potential in target regions.
Project Manager at Resonance Project, Motivation Jeunesse
January 1, 2023 - September 5, 2025
Directed a province-wide research-action project on social cohesion among youth from diverse cultural and Indigenous communities. Combined social media data analysis with qualitative field research to produce high-value, actionable insights. Authored and presented policy recommendations to government stakeholders, influencing program design.
Independent Projects
January 1, 2018 - Present
Monitor and analyze social media platforms (Twitter/X, Reddit, Telegram) to detect emerging narratives at an early stage. Apply digital ethnography to map micro-communities, assess their cultural drivers, and track their influence on broader market movements. Identify and monitor key opinion leaders and influencers to anticipate shifts in sentiment and engagement.
Co-Founder at ÉduQc
January 1, 2024 - September 5, 2025
Developed a strategic plan for a digital platform aimed at simplifying international student immigration processes. Conducted market research using behavioral data to guide product positioning and marketing priorities. Designed culturally tailored digital marketing strategies to increase audience engagement and conversion potential in target regions.
Project Manager at Resonance Project, Motion Jeunesse
January 1, 2023 - September 5, 2025
Directed a province-wide research-action project on social cohesion among youth from diverse cultural and Indigenous communities. Combined social media data analysis with qualitative field research to produce high-value, actionable insights. Authored and presented policy recommendations to government stakeholders, influencing program design.

Education

Master in Anthropology (M.A.) at Laval University, Quebec
January 11, 2030 - January 1, 2019
Bachelor in Anthropology (BA) at Laval University, Quebec
January 11, 2030 - January 1, 2016
Tech Startup Program at CENTECH ÉTS, Montréal
January 1, 2024 - September 5, 2025
Marketing Analytics (Coursera) at University of Virginia
January 11, 2030 - January 1, 2025
Bachelor in Anthropology (BA) at Université Laval
January 11, 2030 - January 1, 2016
Master in Anthropology (MA) at Université Laval
January 11, 2030 - January 1, 2019
Tech Startup Program at CENTECH / ÉTS, Montréal
January 1, 2024 - January 1, 2024
Marketing Analytics (Coursera) at University of Virginia
January 1, 2025 - September 5, 2025

Qualifications

Marketing Analytics (Coursera)
January 11, 2030 - January 1, 2025
Tech Startup Program - CENTECH ÉTS, Montréal
January 1, 2024 - September 5, 2025
Marketing Analytics (Coursera)
January 1, 2025 - September 5, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other
    paper Consumer Insights Strategist

    I conducted a consumer insights study on Gen Z and refurbished smartphones, exploring attitudes, motivations, and barriers to adoption. Through qualitative interviews and market scans, I uncovered key themes around price sensitivity, sustainability values, and trust in product quality. The findings helped identify how refurbished devices can be positioned to resonate with Gen Z as both an affordable and eco-conscious choice, while addressing concerns about reliability and social status.

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