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Hi, I help founders launch, grow, and scale SaaS and web/mobile products. I design data-driven, full-funnel GTM programs that align acquisition, activation, retention, and monetization, with a strong focus on agile optimization and experiments that move the needle. I’ve collaborated with founders and product teams across North America, Europe, and Asia to create AI-powered marketing automation, real-time analytics, and multichannel campaigns. I’m passionate about turning insights into actionable playbooks, simplifying complex processes, and delivering measurable revenue growth through thoughtful experimentation and scalable systems.…Hi, I help founders launch, grow, and scale SaaS and web/mobile products. I design data-driven, full-funnel GTM programs that align acquisition, activation, retention, and monetization, with a strong focus on agile optimization and experiments that move the needle. I’ve collaborated with founders and product teams across North America, Europe, and Asia to create AI-powered marketing automation, real-time analytics, and multichannel campaigns. I’m passionate about turning insights into actionable playbooks, simplifying complex processes, and delivering measurable revenue growth through thoughtful experimentation and scalable systems.

Jean R. Desvernay

Growth Marketer, Marketing Strategist, Product Marketer, +4

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Hi, I help founders launch, grow, and scale SaaS and web/mobile products. I design data-driven, full-funnel GTM programs that align acquisition, activation, retention, and monetization, with a strong focus on agile optimization and experiments that move the needle. I’ve collaborated with founders and product teams across North America, Europe, and Asia to create AI-powered marketing automation, real-time analytics, and multichannel campaigns. I’m passionate about turning insights into actionable playbooks, simplifying complex processes, and delivering measurable revenue growth through thoughtful experimentation and scalable systems.…Hi, I help founders launch, grow, and scale SaaS and web/mobile products. I design data-driven, full-funnel GTM programs that align acquisition, activation, retention, and monetization, with a strong focus on agile optimization and experiments that move the needle. I’ve collaborated with founders and product teams across North America, Europe, and Asia to create AI-powered marketing automation, real-time analytics, and multichannel campaigns. I’m passionate about turning insights into actionable playbooks, simplifying complex processes, and delivering measurable revenue growth through thoughtful experimentation and scalable systems.

Available to hire

Hi, I help founders launch, grow, and scale SaaS and web/mobile products. I design data-driven, full-funnel GTM programs that align acquisition, activation, retention, and monetization, with a strong focus on agile optimization and experiments that move the needle.

I’ve collaborated with founders and product teams across North America, Europe, and Asia to create AI-powered marketing automation, real-time analytics, and multichannel campaigns. I’m passionate about turning insights into actionable playbooks, simplifying complex processes, and delivering measurable revenue growth through thoughtful experimentation and scalable systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Spanish; Castilian

Intermediate

Work Experience

Head of Growth at Get-To-Rev.com

November 1, 2022 - Present

Led growth for B2B SaaS by combining paid media, outbound GTM execution and AI-powered marketing automation. Drove full-funnel activation across SEM, social, and programmatic channels; engineered GTM funnels using Clay for AI-powered prospecting/enrichment and HubSpot for predictive lead scoring, segmentation and workflow automation; deployed Reply.io for multi-channel sequencing with AI-personalized outreach to boost leads, MQLs and SQLs; built dynamic retargeting campaigns on Google Ads and LinkedIn with synced Clay and HubSpot audiences; managed monthly budgets from $10K to $100K, optimizing CAC, LTV and pipeline velocity; partnered with founders and product teams to align acquisition, retention and GTM scaling strategies.

Senior Growth Manager at LaunchTrip

January 1, 2022 - September 18, 2025

Senior Growth Manager leading a 7-person team focused on user acquisition and business growth across Paid Media, ASO, SEO, Social and Content. Launched and optimized paid media campaigns across Google, Meta, Apple Search Ads, Email and Reddit. Recruited and built the Paid Media, SEO, Social Media and Content Marketing teams. Managed budgets and quarterly OKRs across channels. Collaborated with Product and Engineering teams to scale revenue and app growth metrics.

Senior Media Buyer at Airbnb

January 1, 2018 - September 18, 2025

Led digital media buying across display, SEM and social for Airbnb, Montreal. Managed budgets up to $1M/year. Implemented and optimized campaigns on DoubleClick, The Trade Desk, Meta, YouTube, Pinterest, Google Ads, and Criteo. Built and coached a 4-person team; planned marketing budgets; maintained 6%+ month-over-month conversion rate; boosted revenues and leads by 18% month-over-month; expanded B2B lead acquisition across LinkedIn and Facebook; optimized a portfolio of ~90 SEM campaigns from concept to optimization.

Media Buyer at BLINX GROUP

January 1, 2014 - September 18, 2025

Managed third-party app distribution via media buying, securing top ad placements and pricing (CPC/CPM/CPA). Optimized CPL through A/B tests and landing page analysis; scaled campaigns from 2 to 15 monthly; built and tested an average of 4 new Ad Networks monthly; oversaw affiliate marketing efforts.

Senior Growth Manager at GLOBAL PERSONAL

December 31, 2021 - September 18, 2025

Prim ary manager of ad ops and revenue growth for web apps with 20M+ monthly hits; supported full-funnel marketing with CRM and analytics; scaled e-commerce and SaaS growth across regions.