Available to hire
I’m Jeel Doshi, a User Experience & Digital Product Designer passionate about creating intuitive, human-centered digital experiences. Over the past 3+ years, I’ve had the opportunity to design and research products across India and the UK — from enterprise systems at Nomura and client-driven projects at EVINCE Development to interactive learning platforms at Coding Ninjas.
Along the way, I’ve blended UX research, usability testing, and design strategy to solve complex problems, mentor others, and craft products that balance user needs with business goals. I thrive in cross-functional teams, translating insights from data and user research into impactful, scalable design solutions.
I’ve also freelanced with startups and SMEs, helping them refine user journeys, optimize conversion, and build engaging digital experiences. My approach combines empathy, creativity, and evidence-based decision-making to ensure every design delivers measurable results.
Currently based in Canada, I’m exploring opportunities in UX/UI design, product design, and UX research. I’m always excited to connect with fellow designers, researchers, and teams passionate about making technology more usable and human-centered.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
UI/UX Designer at Evince Development
July 1, 2025 - October 14, 2025Led usability testing and heuristic evaluations for web and mobile products, improving user task completion and satisfaction metrics. Managed multiple client projects simultaneously in a service-based environment, ensuring on-time delivery and consistent design quality across industries. Optimized conversion rates by 20% through data-backed design iterations and usability-driven interface enhancements. Collaborated cross-functionally with developers and PMs to translate business goals into user-centered design outcomes that aligned with brand objectives.
Graduate TA and UX Researcher at Kingston University
December 1, 2023 - October 14, 2025Designed ethics audit of UX dissertation guidelines, identifying critical system loopholes and improving process clarity and effectiveness. Designed research frameworks and usability audits adopted across three academic programs, enhancing accessibility and engagement. Mentored MSc students in usability testing, heuristic evaluation, and survey-based studies. Collaborated with faculty leadership to integrate data-driven insights into curriculum enhancements.
UI/UX Design Intern at Nomura
October 1, 2022 - October 14, 2025Designed user-centered interfaces for internal enterprise systems, aligning business logic with optimal usability standards. Facilitated prototype testing and analysis, leading to enhanced navigation flows and improved information accessibility. Championed design consistency across teams, ensuring accessibility and performance compliance throughout the product cycle.
Product Designer at Coding Ninjas – Live Work
December 1, 2021 - October 14, 2025Conducted user research and A/B testing to evaluate learning interface effectiveness, influencing major platform redesign decisions. Designed and delivered interactive prototypes that improved learner engagement and retention. Collaborated with cross-functional teams to align design direction with growth and product strategy, achieving consistent UX across web and mobile. Improved product adoption by designing scalable visual systems and integrating learner feedback loops into iteration cycles.
Freelancer UI/UX Designer and Researcher at Self-Employed / Freelance
July 1, 2020 - PresentDelivered UX strategy and research consulting for startups and SMEs, focusing on usability audits and conversion optimization. Used Hotjar and Optimal Workshop to derive actionable user insights, leading to measurable improvements in engagement. Collaborated with founders and developers to simplify user journeys, resulting in improved onboarding and retention.
UI/UX Designer at Evince Development
July 1, 2025 - October 14, 2025Led usability testing and heuristic evaluations for web and mobile products, improving user task completion and satisfaction metrics. Managed multiple client projects simultaneously in a service-based environment, ensuring on-time delivery and consistent design quality across industries. Optimized conversion rates by 20% through data-backed design iterations and usability-driven interface enhancements. Collaborated cross-functionally with developers and PMs to translate business goals into user-centered design outcomes that aligned with brand objectives.
Graduate TA and UX Researcher at Kingston University
December 31, 2023 - October 14, 2025Conducted an ethics audit of UX dissertation guidelines, identifying critical system loopholes and improving process clarity and effectiveness. Designed research frameworks and usability audits adopted across three academic programs, enhancing accessibility and engagement. Mentored MSc students in usability testing, heuristic evaluation, and survey-based studies. Collaborated with faculty leadership to integrate data-driven insights into curriculum enhancements and departmental processes.
UI/UX Design Intern at Nomura
October 31, 2022 - October 14, 2025Designed user-centered interfaces for internal enterprise systems, aligning business logic with optimal usability standards. Facilitated prototype testing and analysis, which led to enhanced navigation flows and improved information accessibility. Championed design consistency across teams, ensuring accessibility and performance compliance throughout the product cycle.
Product Designer at Coding Ninjas – Live Work
December 31, 2021 - October 14, 2025Conducted user research and A/B testing to evaluate learning interface effectiveness, influencing major platform redesign decisions. Designed and delivered interactive prototypes that improved learner engagement and retention. Collaborated with cross-functional teams to align design direction with growth and product strategy, achieving consistent UX across web and mobile. Improved product adoption by designing scalable visual systems and integrating learner feedback loops into iteration cycles.
Freelancer UI/UX Designer and Researcher
July 1, 2020 - PresentDelivered UX strategy and research consulting for startups and SMEs, focusing on usability audits and conversion optimization. Utilized tools like Hotjar and Optimal Workshop to derive actionable user insights, leading to measurable improvements in engagement, onboarding, and retention. Collaborated with founders and developers to simplify user journeys and enhance onboarding and retention.
UI/UX Designer at EVINCE DEVELOPMENT
July 31, 2025 - July 31, 2025Led comprehensive usability testing and heuristic evaluations for key web and mobile products, directly improving user task success rate by 20% and addressing continuous improvement. Executed data-backed design iterations (A/B testing) that resulted in enhanced product engagement and measurable increases in conversion rates. Managed the end-to-end design lifecycle for multiple simultaneous client projects across diverse industry verticals. Collaborated daily with developers and Product Managers to align human-centered design principles with core business objectives and specifications.
Graduate TA and UX Researcher at Kingston University
December 31, 2023 - December 31, 2023Designed and implemented robust usability frameworks and research models that were officially adopted by multiple Master's degree programs, standardizing UX methodology training. Conducted a comprehensive UX ethics and accessibility audit of academic systems, identifying critical gaps and providing actionable recommendations. Mentored MSc students on core UX methodologies, including advanced usability testing, heuristic evaluation, and quantitative data analysis.
UI/UX Design Intern at Nomura (Financial Services)
October 31, 2022 - October 31, 2022Designed user-centered interfaces for internal enterprise systems (SaaS-like), successfully aligning complex business logic with optimal usability standards (Fintech/Banking exposure).
Product Designer at Coding Ninjas – Live Work
December 31, 2021 - December 31, 2021Spearheaded user research and A/B testing on the core learning interface, generating crucial data that influenced major platform-wide redesign decisions for the product roadmap. Collaborated with cross-functional teams to align design strategy with company growth goals, ensuring a consistent and scalable UX across web and mobile. Improved product adoption by designing scalable visual systems and embedding user feedback loops into the core design iteration cycles.
Freelancer UI/UX Designer and Researcher at Freelancer
July 1, 2020 - November 17, 2025Delivered UX strategy and research consulting for 5+ startups and SMEs, specializing in usability audits and conversion optimization. Utilized advanced research tools like Hotjar and Optimal Workshop to derive actionable insights, leading to documented, measurable improvements in key engagement metrics.
Freelancer UI/UX Designer and Researcher at Freelancer (Independent Contractor)
July 1, 2020 - PresentLed product design engagements as an embedded designer, owning feature design across discovery, prototyping, usability testing, and launch for 10+ startups. Conducted UX audits, user flows, journey maps, and usability studies using tools like Hotjar, Dovetail, and Optimal Workshop. Built design systems, high-fidelity UI, dashboards, landing pages, and mobile app flows aligned with client goals. Designed customer-facing experiences and internal admin tools, improving usability, clarity, and operational efficiency.
Product Designer at Coding Ninjas
January 1, 2021 - December 1, 2021Led UX research, interviews, usability studies, and A/B experiments in influencing major product redesigns. Developed scalable visual systems and improved product adoption through iterative design cycles. Collaborated with cross-functional teams including content strategists, developers, and business stakeholders.
Education
MSc in User Experience Design at Kingston University
January 1, 2022 - January 1, 2023B.Tech Information Technology at Charusat University, Changa
January 1, 2017 - January 1, 2021Springboard: UX Design Mentorship Program (Remote) at Springboard
January 1, 2020 - January 1, 2021MSc in User Experience Design at Kingston University, London, UK
January 1, 2022 - December 31, 2023B.Tech in Information Technology at Charusat University, Changa, India
January 1, 2017 - December 31, 2021UI/UX Design Career Track at Springboard
January 1, 2020 - January 1, 2021MSc in User Experience Design at Kingston University
January 1, 2022 - December 31, 2023B.Tech in Information Technology at Charusat University
January 1, 2017 - December 31, 2021UI/UX Design Career Track (700+ Hours, 1:1 Mentorship) at Springboard
January 1, 2020 - December 31, 2021MSc in User Experience Design at Kingston University
January 1, 2022 - January 1, 2023B.Tech in Information Technology at Charusat University
January 1, 2017 - January 1, 2021Qualifications
Hackathon: SCABAL - 2nd place
January 11, 2030 - October 14, 2025Hackathon: Springboard - 2nd place
January 11, 2030 - October 14, 2025Publication: Ear Recognition Using Hybrid Approach
January 11, 2030 - October 14, 2025Hackathon - SCABAL
January 11, 2030 - October 14, 2025Hackathon - Springboard
January 11, 2030 - October 14, 2025Research Paper: Ear Recognition Using Hybrid Approach
January 11, 2030 - October 14, 2025Research Publication: Ear Recognition Using Hybrid Approach
January 11, 2030 - November 17, 2025UI/UX Design Career Track (700+ Hours, 1:1 Mentorship)
January 1, 2020 - December 31, 2021UI/UX Design Career Track (Springboard)
January 11, 2030 - February 3, 2026Ear Recognition Using Hybrid Approach
January 11, 2030 - February 3, 2026Industry Experience
Software & Internet, Education, Professional Services, Media & Entertainment, Other, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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