I'm Jeff Kratschmer, a Strategic Experience Design Leader focused on aligning design with business goals to deliver meaningful, scalable experiences. With 25+ years in Experience Design and 20+ years in leadership roles, I partner with product management and engineering to embed user-centered design into the product development process, driving measurable outcomes and high-impact design standards. I lead geographically distributed design teams, build and maintain design systems, and champion accessibility and brand consistency across healthcare, marketing, and software domains. I mentor teams to navigate ambiguity with clarity, delivering value while fostering collaborative, entrepreneurial design culture.…

Jeff Kratschmer

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I'm Jeff Kratschmer, a Strategic Experience Design Leader focused on aligning design with business goals to deliver meaningful, scalable experiences. With 25+ years in Experience Design and 20+ years in leadership roles, I partner with product management and engineering to embed user-centered design into the product development process, driving measurable outcomes and high-impact design standards. I lead geographically distributed design teams, build and maintain design systems, and champion accessibility and brand consistency across healthcare, marketing, and software domains. I mentor teams to navigate ambiguity with clarity, delivering value while fostering collaborative, entrepreneurial design culture.…

Available to hire

I’m Jeff Kratschmer, a Strategic Experience Design Leader focused on aligning design with business goals to deliver meaningful, scalable experiences. With 25+ years in Experience Design and 20+ years in leadership roles, I partner with product management and engineering to embed user-centered design into the product development process, driving measurable outcomes and high-impact design standards.

I lead geographically distributed design teams, build and maintain design systems, and champion accessibility and brand consistency across healthcare, marketing, and software domains. I mentor teams to navigate ambiguity with clarity, delivering value while fostering collaborative, entrepreneurial design culture.

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Language

English
Fluent

Work Experience

Principal at Kratschmer Design Werks
January 1, 2025 - Present
Founded design consultancy for print and digital that promotes user experience and customer experience for branding and marketing support.
Senior Manager, Experience Design at Insulet Corporation
January 1, 2022 - January 1, 2025
Led a global team of 10 designers to enhance the Omnipod experience for 250K+ users; implemented a Global Design System that increased sprint velocity by 19% and ensured 100% on-time project delivery. Championed accessibility standards while collaborating with marketing to guarantee a consistent brand voice. Reduced resource cost by 8% by implementing Live Agent Chat (AI bot) and a Customer Complaint Portal. Partnered with User Research to establish a 'test early and often' approach and implement RITE testing to eliminate costly revisions by 22%.
Director, User Experience Design at Cigna / Express Scripts
January 1, 2015 - January 1, 2022
Spearheaded strategy on Health Connect 360 AI tool to drive health interventions based on predictive data. Led agile, cross-functional teams to drive user-centered innovations, contributing to a 12% revenue growth and 40+ point NPS score increase. Optimized CRM integration and email systems, achieving 37% cost savings and a 30% reduction in customer calls. Championed accessibility practices into web properties and email campaigns, ensuring compliance. Implemented future-forward concepts to predict user behavior and improve their digital experience.
VP, Senior Creative Director at FleishmanHillard
January 1, 2006 - January 1, 2015
Led strategy for award-winning digital campaigns for high-profile brands including Rawlings, General Motors, Papa Johns and Steak ’n Shake. Pioneered the world’s first text-to-order pizza program while integrating emerging technologies (AR, parallax) to boost engagement. Conceptualized National Pizza Month campaign for Papa Johns, which led to NFL co-sponsorship and was awarded Sports Illustrated Site of the Year.

Education

BFA at Memphis College of Art, Memphis, TN
January 11, 2030 - December 17, 2025

Qualifications

Forrester CX Champ
January 11, 2030 - December 17, 2025
Nielsen Norman Group: Design Thinking Essentials
January 11, 2030 - December 17, 2025

Industry Experience

Healthcare, Professional Services, Media & Entertainment, Software & Internet, Other
    paper CS2 Custom Homes

    The rebrand of CS2 Homes was driven by a clear goal: to sharpen its focus on high-end custom homes while elevating the brand to resonate with a more modern, affluent audience. This transformation began with a new logo and expanded into a cohesive brand system applied consistently across every customer touchpoint—from the website and social media presence to printed collateral and trade show environments. By unifying the look, tone, and visual language, the brand now communicates clarity, confidence, and craftsmanship at every interaction. The outcome has been significant: CS2 Homes now presents with the presence and credibility of a much larger builder, reinforcing trust with prospective clients and positioning the company as a polished, professional, and highly capable partner in the custom-home market.