Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
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Work Experience
Art Director, Senior Graphic Designer at Spin Master
May 1, 2025 - August 15, 2025Led the art direction of branding and packaging for major intellectual properties such as Superman, The Batman, Bakugan, League of Legends, Paw Patrol, and others. Directed design from concept to production including logos, branding, packaging, retail merchandising, photo retouching, illustrations, mock-ups, print and digital assets. Collaborated with structure engineers to create innovative packaging structures, developed brand systems and style guides, and managed multi-departmental and licensing collaborations to deliver globally successful designs.
Art Director at Teen PROM (Hearst – Teen Prom Magazine/Seventeen Magazine)
April 1, 2015 - August 15, 2025Led creative direction and design for the annual prom edition including development of visual style guides, layout systems, and color/font palettes based on fashion trends. Directed photo shoots, mentored creative teams, and collaborated with editorial leadership to ensure alignment of editorial content and design.
Art Director at Nihao Media Magazine
November 1, 2014 - August 15, 2025Built and executed bilingual branding and media design for a luxury lifestyle magazine targeting affluent Chinese consumers traveling to the USA. Directed magazine and advertising designs, developed logos, websites, mobile apps, and digital marketing materials. Led photo shoots and managed creative teams across multicultural, multilingual projects ensuring design integration between English and Mandarin platforms.
Art Director / Graphic Designer at Freelance
January 1, 2012 - August 15, 2025Provided versatile creative services for agencies and brands including Mattel, MGA Entertainment, Warner Bros., Square Enix, Ogilvy, and JWT. Designed branding, logos, packaging, marketing materials, ad campaigns, digital assets, and environmental graphics. Supported client teams during peak launches with comprehensive print and digital design solutions.
Design Director at Roundhouse
August 1, 2000 - August 15, 2025Designed branding and packaging for four unique consumer product lines, each with distinct logos and marketing materials. Created advertising collateral and trade show displays, collaborated on new product concepts, directed photo shoots, and oversaw print production and press checks.
Graphic Designer at Natrol
March 1, 1999 - August 15, 2025Designed product logos, labels, packaging, advertisements, and marketing brochures for a top nutritional supplement brand. Developed new branding for supplement lines while ensuring visual consistency and adherence to regulatory guidelines. Worked closely with marketing and sales teams for aligned product launches.
Art Director, Senior Graphic Designer at Spin Master
January 1, 2023 - PresentLed the art direction of branding and packaging for major intellectual properties including Superman, The Batman, DC/WB Cores, Bakugan, League of Legends, and more. Directed design from concept to production involving logos, branding, packaging, merchandising displays, style guides, and digital assets. Collaborated with structure engineers to create innovative packaging structures enhancing product visibility and appeal. Developed brand systems ensuring consistency across marketing and licensing materials. Worked closely with internal teams, licensors, and vendors to boost quality while reducing annual errors by over 25%. Created commercially successful branding solutions for diverse global toy markets.
Senior Graphic Designer at Spin Master
December 31, 2022 - August 15, 2025Contributed to graphic design and art direction within a top global toy and entertainment company. Provided comprehensive creative services including branding, packaging, logo design, print and digital assets, retail merchandise displays, and photo retouching. Collaborated with licensors, vendors, and internal teams to produce high-quality, consistent creative deliverables aligned with major IP branding.
Art Director at Teen PROM Magazine (Special Annual Edition of Seventeen Magazine)
April 30, 2015 - August 15, 2025Led the full creative direction and design for the annual special prom edition. Developed new visual style guides, layouts, color and font palettes each year based on current fashion trends. Directed photo shoots and mentored the creative team to deliver fresh, on-trend editorial design. Collaborated with the Creative Director and Editor-in-Chief to align editorial and visual visions.
Art Director at Nihao Media Magazine
November 30, 2014 - August 15, 2025Built and executed cross-cultural branding and media design in both Mandarin and English. Directed and designed a luxury lifestyle magazine and digital media platforms. Developed logos, websites, advertising, mobile apps, presentations, and print collateral. Led cover photo shoots and managed a creative team across fast-paced multilingual projects, ensuring seamless bilingual design integration.
Art Director/Graphic Designer at Freelance
December 31, 2012 - August 15, 2025Provided comprehensive art direction and design services for various clients including Mattel, MGA Entertainment, Warner Bros., Square Enix, Ogilvy, and JWT. Delivered branding, packaging, logos, ad campaigns, marketing materials, and environmental graphics for industries such as toys, corporate, fashion, and lifestyle. Developed original creative concepts and supported client teams during high-volume project launches.
Design Director at Roundhouse
September 30, 2002 - August 15, 2025Designed branding and packaging for four distinct industrial product lines including CD solutions, coolers, and personal carry-ons. Developed logos, style elements, packaging lines, marketing brochures, advertisements, trade show displays, and collaborated with product designers on new concepts. Directed product photo shoots and supervised graphic design production and press checks.
Graphic Designer at Natrol
March 31, 1999 - August 15, 2025Designed logos, labels, packaging, advertisements, marketing assets, brochures, and trade show displays for dietary and herbal supplements, specializing in melatonin products. Developed branding and graphic assets for new supplement lines and sub-brands. Ensured compliance with branding and nutritional regulatory guidelines and collaborated with marketing and sales teams on aligned design solutions.
Art Director, Senior Graphic Designer at Spin Master
May 1, 2025 - September 17, 2025Leading art direction of branding and packaging for major IPs including Superman (2025), The Batman (2022), DC/WB Core, Bakugan, League of Legends, How to Train Your Dragon, and Meccano/Erector. Directing concept development to production for logos, packaging, displays, style guides, retouching, illustrations, mock-ups, and digital assets. Pitching concepts in meetings; collaborating with engineers to optimize packaging structures; developing brand systems and style guides; improving accuracy and shelf visibility across markets.
Art Director at Teen PROM Magazine (Seventeen Magazine Special Annual Edition)
April 1, 2015 - September 17, 2025Led the creative direction and oversaw design of the annual prom issue. Created a new visual style guide and layout system; directed photo shoots; mentored the team; collaborated with the Editor-in-Chief to align editorial and visual execution.
Design Director at Roundhouse
August 1, 2000 - September 17, 2025Designed branding and packaging for four product lines; developed marketing collateral and large-scale trade show displays; collaborated with product designers; directed product photo shoots and oversaw print production and press checks.
Graphic Designer at Natrol
March 1, 1999 - September 17, 2025Designed product logos, labels, packaging, advertisements, marketing assets, brochures, and trade show displays; developed branding assets for new product lines; ensured designs adhered to branding and regulatory guidelines; collaborated with marketing and sales teams.
Freelance Graphic Designer at Freelance
January 1, 2012 - September 17, 2025Provided branding, packaging, and print/digital design for diverse clients; created new branding concepts and design assets; managed multiple projects and deadlines.
Graphic Designer at Fotouhi Alonso Associates / Reality2
September 1, 2002 - September 17, 2025Graphic design and art direction for branding and print/digital materials.
Art Director, Senior Graphic Designer at Spin Master
May 1, 2025 - September 18, 2025Lead art direction for branding and packaging of major IPs, including Superman (2025), The Batman (2022), DC/WB Cores, Bakugan, League of Legends, How to Train Your Dragon, and Meccano/Erector. Direct from concept development to production for logos, branding, packaging, retail merchandising displays, booth displays, style guides, photo retouching, illustrations, mock-ups, and both print and digital assets; pitch concepts to teams and executives. Collaborate with Structure Engineers to develop innovative packaging structures, build comprehensive brand systems and visual style guides to ensure consistency across packaging, marketing, and licensing materials. Partner with internal teams, licensors, and vendors to deliver high-quality work while reducing errors. Create branding solutions tailored to global toy markets.
Art Director at Hearst – Teen Prom Magazine
April 1, 2015 - September 18, 2025Directed the full creative direction for Teen Prom, overseeing the design of the annual issue. Created a new visual style guide, layout system, and color/font palettes each year based on current fashion and design trends. Directed photo shoots and mentored the creative team to deliver fresh, editorial design. Collaborated with the Creative Director & Editor-in-Chief to align editorial and visual visions.
Art Director at Nihao Media Magazine
November 1, 2014 - September 18, 2025Built cross-cultural branding & media design in both Mandarin and English. Directed and designed a luxury lifestyle magazine, brand guide, bilingual advertising, and digital media. Developed logos, websites, e-blasts, mobile apps, PowerPoint presentations, and print collateral. Led magazine cover photo shoots and managed a creative team across multilingual projects. Ensured seamless integration of English and Mandarin design elements across all platforms.
Freelance Graphic Designer at Freelance
January 1, 2012 - September 18, 2025Provided design services across branding, packaging, print and digital design, and prepress; collaborated with clients to deliver high-quality, on-brand visuals on time.
Art Director at Fotouhi Alonso Associates / Reality2
September 1, 2002 - September 18, 2025Art direction and design for multiple agencies and brands, including Mattel, MGA Entertainment, Warner Bros., Square Enix, Ogilvy, JWT; delivered branding, packaging, logos, ad campaigns, and marketing materials across industries.
Design/Branding Specialist at Roundhouse
August 1, 2000 - September 18, 2025Designed branding and packaging for four product lines; created marketing collateral and large-scale trade show displays; collaborated with product designers on new concepts; directed product photo shoots and managed print production and press checks.
Graphic Designer at Natrol
March 1, 1999 - September 18, 2025Designed product logos, labels, packaging, advertisements, marketing assets, brochures, and large trade show displays; developed branding assets for new lines and sub-brands; ensured designs adhered to branding and regulatory guidelines; collaborated with marketing and sales teams.
Art Director, Senior Graphic Designer at Spin Master
May 1, 2025 - September 18, 2025Led the art direction of overall branding and packaging for major IPs including Superman (2025), The Batman (2022), DC/WB Cores, Bakugan, League of Legends, How to Train Your Dragon, and Meccano/Erector. Directed concept development to production for logos, branding, packaging, retail displays, booth displays, style guides, photo retouching, illustrations, mock-ups, and digital assets. Pitched and presented high-impact concepts in team and executive meetings. Collaborated with Structural Engineers to create innovative packaging structures enhancing shelf visibility and function. Developed comprehensive brand systems and visual style guides to ensure consistency across packaging, marketing, and licensing materials. Collaborated with licensors, vendors, and the creative team to deliver high-quality work while reducing errors by over 25% annually. Created commercially successful branding solutions tailored to diverse global toy markets.
Art Director at SGD Hearst–Teen Prom Magazine
April 1, 2015 - September 18, 2025Led the development of the full creative direction for the Teen Prom Magazine edition, aligning with current fashion trends. Created a new visual style guide, layout system, and color/font palettes each year. Directed photo shoots and mentored the creative team to execute fresh, on-trend editorial design. Collaborated with the Creative Director & Editor-in-Chief to amplify editorial and visual visions.
Art Director at Nihao Media Magazine
November 1, 2014 - September 18, 2025Built and executed cross-cultural branding and media design in both Mandarin and English. Directed and designed a bilingual luxury lifestyle magazine, brand guide, bilingual advertising, and digital media. Developed logos, websites, e-blasts, mobile apps, PowerPoint presentations, and print collateral. Led magazine cover photo shoots and managed a creative team across multiple fast-paced, multilingual projects. Ensured seamless integration of English and Mandarin design elements across platforms.
Freelance Graphic Designer at Freelance
January 1, 2012 - September 18, 2025Provided branding, packaging, and print/digital design services for diverse clients, including logos, packaging, editorial design, and trade show materials.
Art Director/Graphic Designer at Fotouhi Alonso Associates / Reality2
September 1, 2002 - September 18, 2025Delivered branding, packaging, and marketing materials; collaborated with clients to create visual identities; oversaw print production and event graphics.
Design Director at Roundhouse
August 1, 2000 - September 18, 2025Designed branding and packaging for four product lines; created targeted advertisements, marketing collateral, and large-scale trade show displays; collaborated with product designers on new concepts; directed product photo shoots and oversaw print production and press checks.
Graphic Designer at Natrol
March 1, 1999 - September 18, 2025Designed product logos, labels, packaging, advertisements, marketing assets, brochures, and large trade show displays. Created branding for new sub-brands and ensured designs adhered to regulatory guidelines; collaborated with marketing and sales teams to align design solutions.
Art Director, Senior Graphic Designer at Spin Master
May 1, 2025 - September 18, 2025Led art direction and design for branding & packaging across major IPs, including Superman (2025), The Batman (2022), DC/WB cores, Bakugan, League of Legends, How to Train Your Dragon, and Meccano/Erector. Directed concept development to production for logos, branding, packaging, retail displays, booth displays, style guides, photo retouching, illustrations, mock-ups, and print/digital assets. Pitching and presenting high-impact concepts in team and executive meetings. Collaborated with structure engineers to create innovative packaging structures that enhanced shelf appeal and visibility. Developed comprehensive brand systems and visual style guides to ensure consistency across global packaging, marketing, and licensing materials. Worked with licensors, internal teams, vendors, and the creative team, reducing errors by over 25% annually. Delivered branding solutions tailored to diverse global toy markets.
Art Director at Hearst – Teen Prom Magazine
April 1, 2015 - September 18, 2025Led the development of full creative direction, aligned with the latest fashion trends, and oversaw the design of the annual issue. Created a new visual style guide, layout system, and color/font palettes each year. Directed photo shoots and mentored the creative team to execute fresh editorial design. Collaborated with the Creative Director & Editor-in-Chief to align editorial and visual visions.
Art Director at Nihao Media Magazine
November 1, 2014 - September 18, 2025Built cross-cultural branding and media design in Mandarin and English for a bilingual luxury platform. Directed and designed a luxury lifestyle magazine, brand guide, bilingual advertising, and digital media. Led magazine cover shoots and managed a multi-lilingual creative team, ensuring seamless English and Mandarin integration across print and digital.
Freelance Designer at Freelance
January 1, 2012 - September 18, 2025Provided branding, packaging, logo design, print and digital marketing assets, and editorial design for a variety of clients. Managed end-to-end design processes from concept to production, delivering high-quality design solutions on tight timelines.
Art Director / Graphic Designer at Fotouhi Alonso Associates / Reality2
September 1, 2002 - September 18, 2025Provided art direction and visual design across project scopes, including branding, packaging, logos, and cross-media campaigns for diverse clients. Led creative direction and design execution for multiple fast-paced, multilingual projects.
Design Director at Roundhouse
August 1, 2000 - September 18, 2025Designed branding and packaging for four distinct product lines (CD solutions, coolers, personal carry-ons), plus targeted advertisements, marketing collateral, and large-scale trade show displays. Collaborated with product designers on new ideas and concepts, directed product photo shoots, and oversaw print production and press checks.
Graphic Designer at Natrol
March 1, 1999 - September 18, 2025Designed product logos, labels, packaging, advertisements, marketing assets, brochures, and large trade show displays. Developed branding and graphic assets for new supplement lines and sub-brands while ensuring designs aligned with branding guidelines and regulatory considerations.
Education
BA in Economics at University of California, Irvine
January 11, 2030 - August 15, 2025BA in Economics at University of California, Irvine
January 11, 2030 - August 15, 2025BA in Economics at UC Irvine
January 11, 2030 - September 17, 2025BA in Economics at UC Irvine
January 11, 2030 - September 18, 2025BA in Economics at UC Irvine
January 11, 2030 - September 18, 2025BA in Economics at UC Irvine
January 11, 2030 - September 18, 2025Qualifications
Toy of the Year (TOTY) Awards finalist
January 1, 2022 - August 15, 2025Toy of the Year (TOTY) Awards Finalist
January 1, 2022 - August 15, 2025TOTY Awards finalist
January 1, 2022 - September 18, 2025Industry Experience
Consumer Goods, Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Manufacturing, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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