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I am a Creative Director with 15+ years of experience crafting branded content and narrative video across diverse industries, including sports, technology, and finance. I excel at translating complex concepts into engaging visual narratives and collaborating with research teams to highlight impactful stories. I bring proven strategic leadership and deep production expertise, including work with AI and frontier technology. I thrive in cross-functional environments, leading teams in fast-paced, budget-conscious settings to deliver compelling video storytelling that aligns with brand goals and audience needs.…I am a Creative Director with 15+ years of experience crafting branded content and narrative video across diverse industries, including sports, technology, and finance. I excel at translating complex concepts into engaging visual narratives and collaborating with research teams to highlight impactful stories. I bring proven strategic leadership and deep production expertise, including work with AI and frontier technology. I thrive in cross-functional environments, leading teams in fast-paced, budget-conscious settings to deliver compelling video storytelling that aligns with brand goals and audience needs.

Jeff White

Creative Director, Writer, Copywriter, +1

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I am a Creative Director with 15+ years of experience crafting branded content and narrative video across diverse industries, including sports, technology, and finance. I excel at translating complex concepts into engaging visual narratives and collaborating with research teams to highlight impactful stories. I bring proven strategic leadership and deep production expertise, including work with AI and frontier technology. I thrive in cross-functional environments, leading teams in fast-paced, budget-conscious settings to deliver compelling video storytelling that aligns with brand goals and audience needs.…I am a Creative Director with 15+ years of experience crafting branded content and narrative video across diverse industries, including sports, technology, and finance. I excel at translating complex concepts into engaging visual narratives and collaborating with research teams to highlight impactful stories. I bring proven strategic leadership and deep production expertise, including work with AI and frontier technology. I thrive in cross-functional environments, leading teams in fast-paced, budget-conscious settings to deliver compelling video storytelling that aligns with brand goals and audience needs.

Available to hire

I am a Creative Director with 15+ years of experience crafting branded content and narrative video across diverse industries, including sports, technology, and finance. I excel at translating complex concepts into engaging visual narratives and collaborating with research teams to highlight impactful stories.

I bring proven strategic leadership and deep production expertise, including work with AI and frontier technology. I thrive in cross-functional environments, leading teams in fast-paced, budget-conscious settings to deliver compelling video storytelling that aligns with brand goals and audience needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

Creative Director at Kickoff

January 1, 2025 - November 27, 2025

Led concept development for influencer and AI content videos, blending narrative scripts with technical themes. Managed cross-functional teams, scaling quality and innovation in video storytelling in a fast-paced, zero-budget environment. Coordinated creative strategy for brand development, ensuring video content resonated with financial and non-technical audiences.

Group Creative Director at Yahoo Inc.

December 31, 2024 - December 31, 2024

Led scripting and video production for Yahoo's internal creative department highlighting sports, fantasy sports, finance, and emerging technology. Directed internal and external agency collaborations to produce high-quality narrative content on tight deadlines. Developed and shaped Yahoo Sports and Finance's visual and brand language through innovative video storytelling at scale. Created and directed in-person events for Yahoo Fantasy Sports, Yahoo Sports, Yahoo Finance, and Yahoo Brand. Managed cross-functional teams including copywriters, art directors, designers, strategists, animators, editors, and engineers. Managed Yahoo’s contractor budget and creative budget for video production.

Associate Creative Director at Digitas

January 1, 2015 - January 1, 2015

Created narrative video campaigns for national clients, successfully guiding agency partners and creative teams from concept through production. Delivered creative concepts for highly regulated technical subjects, ensuring clarity and engagement for diverse audiences. Managed cross-functional team of copywriters, art directors and designers.

Sr. Copywriter at FCB Global

December 31, 2011 - December 31, 2011

Created award-winning broadcast and digital video content for global brands; led executive presentations and large-scale productions. Specialized in storytelling with a creative instinct, evolving each video project from ideation to completion.

Sr. Copywriter at Leo Burnett

December 31, 2007 - December 31, 2007

Created award-winning advertising campaigns for industry-leading brands featuring broadcast media with national reach. Specialized in video production, editing, and scripting.