I am a freelance Brand and Content Strategist with extensive experience shaping digital identities and creative ecosystems for premium and Michelin-starred brands across London and Dubai. I build brand identity, tone of voice, and full creative direction from strategy through to finished assets, coordinating shoots, copy, and content across multiple channels. I thrive at guiding the creative process end-to-end while maintaining a cohesive thread between thinking and making, and I enjoy briefing agencies and freelancers to deliver high-impact campaigns. My focus is on delivering integrated brand stories, moodboards, shoot direction, and multi-channel content calendars, backed by hands-on production, editing, and CRM/email marketing. I bring a collaborative, friendly approach to leadership and have a track record of delivering compelling visuals and narrative across fashion, lifestyle, and hospitality brands.…I am a freelance Brand and Content Strategist with extensive experience shaping digital identities and creative ecosystems for premium and Michelin-starred brands across London and Dubai. I build brand identity, tone of voice, and full creative direction from strategy through to finished assets, coordinating shoots, copy, and content across multiple channels. I thrive at guiding the creative process end-to-end while maintaining a cohesive thread between thinking and making, and I enjoy briefing agencies and freelancers to deliver high-impact campaigns. My focus is on delivering integrated brand stories, moodboards, shoot direction, and multi-channel content calendars, backed by hands-on production, editing, and CRM/email marketing. I bring a collaborative, friendly approach to leadership and have a track record of delivering compelling visuals and narrative across fashion, lifestyle, and hospitality brands.WWWW…