I'm a strategic and data-driven social media consultant with 9+ years of experience leading content, influencer programs, and platform strategy for high-growth consumer brands. I translate brand goals into social strategies that drive measurable reach, community growth, and revenue impact. I love building engagement-first content ecosystems and collaborating with cross-functional teams to plan campaigns that resonate with audiences. In my work, I foster strong partnerships with creators and use trend forecasts to stay ahead of the curve. I thrive in collaborative environments and enjoy guiding cross-functional teams—creative, brand, and marketing—to align on social tone, seasonal campaigns, and priority initiatives. I leverage insights and performance analytics to optimize both paid and organic initiatives, delivering tangible results and a positive brand voice across major social platforms.

Jelisha Mcilwain

I'm a strategic and data-driven social media consultant with 9+ years of experience leading content, influencer programs, and platform strategy for high-growth consumer brands. I translate brand goals into social strategies that drive measurable reach, community growth, and revenue impact. I love building engagement-first content ecosystems and collaborating with cross-functional teams to plan campaigns that resonate with audiences. In my work, I foster strong partnerships with creators and use trend forecasts to stay ahead of the curve. I thrive in collaborative environments and enjoy guiding cross-functional teams—creative, brand, and marketing—to align on social tone, seasonal campaigns, and priority initiatives. I leverage insights and performance analytics to optimize both paid and organic initiatives, delivering tangible results and a positive brand voice across major social platforms.

Available to hire

I’m a strategic and data-driven social media consultant with 9+ years of experience leading content, influencer programs, and platform strategy for high-growth consumer brands. I translate brand goals into social strategies that drive measurable reach, community growth, and revenue impact. I love building engagement-first content ecosystems and collaborating with cross-functional teams to plan campaigns that resonate with audiences. In my work, I foster strong partnerships with creators and use trend forecasts to stay ahead of the curve.

I thrive in collaborative environments and enjoy guiding cross-functional teams—creative, brand, and marketing—to align on social tone, seasonal campaigns, and priority initiatives. I leverage insights and performance analytics to optimize both paid and organic initiatives, delivering tangible results and a positive brand voice across major social platforms.

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Work Experience

Social Media Editor at Thin X
January 1, 2019 - January 1, 2022
Owned daily social operations and strategy for three brands (Thin X, Thin X BTW N, Speax) across Instagram, Facebook, TikTok, X, and LinkedIn. Developed data-driven content strategies and creative briefs to boost brand awareness and audience engagement. Produced high-performing copy, visuals, and video content optimized for platform algorithms and audience interests. Managed the editorial calendar and ensured timely content execution across channels. Led social campaigns for launches, events, and promotions, increasing visibility, community size, and customer acquisition. Built strong creator partnerships, negotiated contracts, and maintained long-term influencer relationships.
Social Media Editor at Vita Coco
January 1, 2022 - January 1, 2024
Managed social media programs and influencer strategy to support brand marketing, product launches, and campaign storytelling across major platforms. Created and optimized content systems, collaborated with cross-functional teams to align with brand tone and seasonal initiatives. Led budgeting and performance analytics to optimize paid and organic campaigns, identified and activated influencers, and nurtured long-term partnerships. Tracked KPIs including reach, engagement, conversions, and audience growth, translating insights into actionable recommendations for future campaigns.
Social Media & Influencer Consultant at Independent / Freelance
January 1, 2010 - January 1, 2014
Strategic and data-driven social media consultant delivering engagement-first content ecosystems for brands. Led cross-channel social strategies, built creator partnerships, and guided campaign planning across multiple brands. Developed data-driven content strategies and creative briefs to increase brand awareness and audience engagement. Managed editorial calendars, ensured consistent, timely content execution, and optimized campaigns to drive reach and revenue.

Education

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Qualifications

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Industry Experience

Media & Entertainment