I am a London based Product Designer with a passion for User Centric Design. My strengths lie with my experience of analysing research and combining user needs & business goals to solve problems in order to create meaningful products and experiences.
Some clients I have worked with include; Samsung, JLR, Mercedes, Bel UK, Hudson, OMD, RS Components and Stagecoach.
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Working with an automotive brand and creative agency, my role as the Product Designer was to improve the briefing process for Local Markets when they request localised adaptations for master ads.
Briefing is causing a lot of issues between the Local Markets and the Delivery Team. By addressing this issue, the aim of this Product is to reduce the cost of time spent on briefing by 20%.
Currently 30% of the ads are created upfront with the remaining 70% being produced on request by local markets. The agency has a vision to increase this number to 90% to minimise the need for briefs being generated. The objective will be to transition the product from being a briefing tool to becoming a one-stop-shop for all marketing ads.
adZU is a marketing automation platform enabling marketers to create campaigns at a global level. One of the services they offer is a Digital Asset Management (DAM) allowing companies to store, organise and share their digital files. My role working as the Product Designer was to own the end-to-end experience working alongside Product Managers when introducing new features and addressing existing issues.
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