Senior Marketing, Ecommerce, and Operations leader with expertise and track record of establishing and building brands in Beauty, Wellness, and FMCG. With expertise in D2C, Amazon, and omnichannel, I have accelerated brand equity and profitable growth for both established market-leading and challenger brands; via breakthrough campaigns, commercial discipline and systematic customer funnel management – focusing on acquisition and retention through performance marketing. I have also led the successful internationalization of brands, particularly into EU 14 and US. I bring a unique combination of strategic vision, technical capability, and hands-on execution – built through a diverse career across consultancy, in-house brand roles, and agency. Expert in building and managing marketing channels (including CRO, PPC / Display, CX, Socials/Influencer, and CRM). I am fluent in a range of core and niche digital tools (e.g., Shopify, Klaviyo, Bazaarvoice) and analytics platforms (Google Analytics, PowerBI, SEMRush, HotJar, Optimizely). I bring full-funnel capability—driving conversion, retention, and recurring revenue through digital shelf and website optimisation, UX, automated CRM, influencer collaboration, brand partnerships, loyalty/subscriptions, SEO, and paid media. I am passionate about building and growing new and upcoming brands. I’m a self-starter with a commercial and digital mindset, with a “hands-on” style. I have been described by management as a “growth hacker” and “trail blazer”, having implemented ground-breaking creative ideas and consistently exceeded targets with lean teams and limited budgets.…Senior Marketing, Ecommerce, and Operations leader with expertise and track record of establishing and building brands in Beauty, Wellness, and FMCG. With expertise in D2C, Amazon, and omnichannel, I have accelerated brand equity and profitable growth for both established market-leading and challenger brands; via breakthrough campaigns, commercial discipline and systematic customer funnel management – focusing on acquisition and retention through performance marketing. I have also led the successful internationalization of brands, particularly into EU 14 and US. I bring a unique combination of strategic vision, technical capability, and hands-on execution – built through a diverse career across consultancy, in-house brand roles, and agency. Expert in building and managing marketing channels (including CRO, PPC / Display, CX, Socials/Influencer, and CRM). I am fluent in a range of core and niche digital tools (e.g., Shopify, Klaviyo, Bazaarvoice) and analytics platforms (Google Analytics, PowerBI, SEMRush, HotJar, Optimizely). I bring full-funnel capability—driving conversion, retention, and recurring revenue through digital shelf and website optimisation, UX, automated CRM, influencer collaboration, brand partnerships, loyalty/subscriptions, SEO, and paid media. I am passionate about building and growing new and upcoming brands. I’m a self-starter with a commercial and digital mindset, with a “hands-on” style. I have been described by management as a “growth hacker” and “trail blazer”, having implemented ground-breaking creative ideas and consistently exceeded targets with lean teams and limited budgets.WWWW…