Jennifer Barden
Content writer and marketing strategist with 7+ years of experience creating clear, search-driven content for small businesses and service-based brands.
About
Content writer and marketing strategist with 7+ years of experience creating clear, search-driven content for small businesses and service-based brands. Writes website copy, blog posts, landing pages, email campaigns, lead magnets, and service-focused pages designed to support business goals.
Experienced in content strategy and SEO planning—turning complex ideas into reader-focused messaging that improves search visibility, supports conversions, and helps prospects take the next step.
- 7 years' experience
- Joined July 2026
Industry experience
- Professional Services
- Media & Entertainment
- Education
- Healthcare
Work experience
Develops content strategies aligned to client goals, customer journeys, search intent, and conversion paths. Writes website copy, blog posts, landing pages, service pages, local SEO pages, lead magnets, sales pages, newsletters, and email campaigns. Plans editorial calendars and keyword strategies to support long-term organic visibility and consistent publishing. Optimizes Google Business Profiles for local discoverability. Improves content using SEO best practices (keyword research, metadata, headings, internal linking, page structure, and content refreshes). Applies storybrand messaging to clarify offers and simplify complex services. Conducts interviews with clients and subject matter experts to gather insights and craft key messages. Plans and hosts webinars using tools like Crowdcaster to generate leads and educate audiences. Reviews performance in Google Search Console and analytics to identify improvement opportunities. Manages multiple client projects end-to-end from strategy t
Education
Certifications and awards
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