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I'm Jennifer Yarrow, a results-driven marketing consultant with a track record of driving revenue growth and brand awareness. I specialise in developing and executing innovative strategies, NPD, and trade campaigns, and I thrive on proactive leadership and clear, compelling messaging that resonates with target customers. I bring strong collaboration across cross-functional teams and distributor partners, leading brand transformations, global campaigns, and data-informed decision making to deliver profitable growth across markets including the US, NZ, UK and Canada.…I'm Jennifer Yarrow, a results-driven marketing consultant with a track record of driving revenue growth and brand awareness. I specialise in developing and executing innovative strategies, NPD, and trade campaigns, and I thrive on proactive leadership and clear, compelling messaging that resonates with target customers. I bring strong collaboration across cross-functional teams and distributor partners, leading brand transformations, global campaigns, and data-informed decision making to deliver profitable growth across markets including the US, NZ, UK and Canada.

Jennifer Yarrow

Marketing Consultant, Brand Strategist, Marketing Strategist

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I'm Jennifer Yarrow, a results-driven marketing consultant with a track record of driving revenue growth and brand awareness. I specialise in developing and executing innovative strategies, NPD, and trade campaigns, and I thrive on proactive leadership and clear, compelling messaging that resonates with target customers. I bring strong collaboration across cross-functional teams and distributor partners, leading brand transformations, global campaigns, and data-informed decision making to deliver profitable growth across markets including the US, NZ, UK and Canada.…I'm Jennifer Yarrow, a results-driven marketing consultant with a track record of driving revenue growth and brand awareness. I specialise in developing and executing innovative strategies, NPD, and trade campaigns, and I thrive on proactive leadership and clear, compelling messaging that resonates with target customers. I bring strong collaboration across cross-functional teams and distributor partners, leading brand transformations, global campaigns, and data-informed decision making to deliver profitable growth across markets including the US, NZ, UK and Canada.

Available to hire

I’m Jennifer Yarrow, a results-driven marketing consultant with a track record of driving revenue growth and brand awareness. I specialise in developing and executing innovative strategies, NPD, and trade campaigns, and I thrive on proactive leadership and clear, compelling messaging that resonates with target customers.

I bring strong collaboration across cross-functional teams and distributor partners, leading brand transformations, global campaigns, and data-informed decision making to deliver profitable growth across markets including the US, NZ, UK and Canada.

Skills

Leadership

Copywriting

Experience Level

Leadership

Expert

Copywriting

Intermediate

Work Experience

Consultant Marketing Manager at OTU Wines

January 1, 2019 - Present

Led and implemented a comprehensive global marketing plan including packaging changes, trade marketing initiatives, NPD, PR, social media activation and brand transformation; grew the brand from approximately 2,000 to 50,000 units over four years; partnered with local and international wine distributors to execute market-specific plans across key markets (US, NZ, UK, Canada).

Marketing Consultant - Marketing Manager at Yarrow Marketing – Sole Trader

October 1, 2016 - Present

Led global marketing initiatives, NPD, and brand transformation for multiple clients (The Produce Company, Zarbo Foods & Beverage, OTU Wines); developed and activated trade marketing, PR, and digital campaigns; built distributor partnerships and multi-market brand plans in US, NZ, UK, and CA.

Marketing Manager – Global Remit at Ara Wines

August 1, 2011 - March 1, 2016

Implemented global marketing, brand strategy and trade marketing; grew annual case sales from 15,000 to 200,000; re-positioned brand and led end-to-end multi-market campaigns including BTL, experiential and digital activities; managed market research program and influencer campaigns; led NPD development.

Global Senior Brand Manager NPD at Pernod Ricard NZ

October 1, 2008 - August 1, 2011

Delivered breakthrough NPD with integrated BTL, experiential and digital communications; launched Lindauer Summer and other campaigns; repositioned Champagne category; developed global NPD platforms; led multi-market campaigns; achieved volume, share and profit targets; received retailer award for NPD.

Marketing Manager - 12 Month Contract at Mix Ltd

October 1, 2007 - October 1, 2008

Managed product and brand development and launch of Primal Earth Skincare; achieved first-year sales above forecast; successful UK entry with distribution in Superdrug; expanded in NZ and Australia with Coles and Priceline; generated $800k in additional yearly revenue.

Marketing Manager at Burton Hollis Ltd

April 1, 2004 - June 1, 2007

Led Gravity brand launch into grocery with $100k marketing spend; delivered over $1.5M in additional revenue; re-staged and relaunched Burton Hollis coffee brand in hospitality; developed brand architecture and campaigns; managed Customer Service team to improve service levels and upsell.

Brand Manager Fresh Coffee at Cerebos Gregg's Ltd

September 1, 2000 - March 1, 2004

Brand management for Fresh Coffee; supported campaign development and brand initiatives; contributed to growth of coffee portfolio.

Assistant Category Manager at BJ Ball Papers/CHH

December 1, 1999 - August 1, 2000

Assisted with category management; supported product ranges and merchandising.

Assistant Marketing Manager at Granada Home Technology – London, UK

March 1, 1998 - June 1, 1999

Marketing assistant role in London for home technology brand; supported campaigns and promotions.