Jennifer Yarrow

Available to hire

I'm Jennifer Yarrow, a results-driven marketing consultant with a track record of driving revenue growth and brand awareness.

About

I’m Jennifer Yarrow, a results-driven marketing consultant with a track record of driving revenue growth and brand awareness. I specialise in developing and executing innovative strategies, NPD, and trade campaigns, and I thrive on proactive leadership and clear, compelling messaging that resonates with target customers.

I bring strong collaboration across cross-functional teams and distributor partners, leading brand transformations, global campaigns, and data-informed decision making to deliver profitable growth across markets including the US, NZ, UK and Canada.

  • 27 years' experience
  • Joined January 2026

Industry experience

  • Consumer Goods
  • Retail
  • Professional Services
  • Travel & Hospitality
  • Other

More experts in Auckland, New Zealand

Work experience· 9 roles

Consultant Marketing Manager · OTU WinesJan 2019 – Present · 7 yrs 11 mos

Led and implemented a comprehensive global marketing plan including packaging changes, trade marketing initiatives, NPD, PR, social media activation and brand transformation; grew the brand from approximately 2,000 to 50,000 units over four years; partnered with local and international wine distributors to execute market-specific plans across key markets (US, NZ, UK, Canada).

Marketing Consultant - Marketing Manager · Yarrow Marketing – Sole TraderOct 2016 – Present · 10 yrs 2 mos

Led global marketing initiatives, NPD, and brand transformation for multiple clients (The Produce Company, Zarbo Foods & Beverage, OTU Wines); developed and activated trade marketing, PR, and digital campaigns; built distributor partnerships and multi-market brand plans in US, NZ, UK, and CA.

Marketing Manager – Global Remit · Ara WinesAug 2011 – Mar 2016 · 4 yrs 8 mos

Implemented global marketing, brand strategy and trade marketing; grew annual case sales from 15,000 to 200,000; re-positioned brand and led end-to-end multi-market campaigns including BTL, experiential and digital activities; managed market research program and influencer campaigns; led NPD development.

Global Senior Brand Manager NPD · Pernod Ricard NZOct 2008 – Aug 2011 · 2 yrs 11 mos
Marketing Manager - 12 Month Contract · Mix LtdOct 2007 – Oct 2008 · 1 yr 1 mo
Marketing Manager · Burton Hollis LtdApr 2004 – Jun 2007 · 3 yrs 3 mos
Brand Manager Fresh Coffee · Cerebos Gregg's LtdSep 2000 – Mar 2004 · 3 yrs 7 mos
Assistant Category Manager · BJ Ball Papers/CHHDec 1999 – Aug 2000 · 9 mos

Education

Bachelor of Commerce in Marketing and International Business · Auckland University2030 – 1996

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