Hi, I'm Jena Hodgson, a detail-oriented content marketer with a strong background in SEO and UX/UI principles. With 8 years of experience in copywriting across various in-house and agency roles, I thrive on juggling independent projects while collaborating effectively with cross-functional teams. I've worked with startups to large enterprises, helping brands drive awareness and engagement through strategic content and campaigns. I love leading creative teams and managing editorial strategies across digital channels like web, email, and social media. My professional journey has equipped me with the skills to develop marketing frameworks, execute advertising strategies, and consistently deliver cohesive brand messaging that resonates with diverse audiences.…

Jena Hodgson

Hi, I'm Jena Hodgson, a detail-oriented content marketer with a strong background in SEO and UX/UI principles. With 8 years of experience in copywriting across various in-house and agency roles, I thrive on juggling independent projects while collaborating effectively with cross-functional teams. I've worked with startups to large enterprises, helping brands drive awareness and engagement through strategic content and campaigns. I love leading creative teams and managing editorial strategies across digital channels like web, email, and social media. My professional journey has equipped me with the skills to develop marketing frameworks, execute advertising strategies, and consistently deliver cohesive brand messaging that resonates with diverse audiences.…

Available to hire

Hi, I’m Jena Hodgson, a detail-oriented content marketer with a strong background in SEO and UX/UI principles. With 8 years of experience in copywriting across various in-house and agency roles, I thrive on juggling independent projects while collaborating effectively with cross-functional teams. I’ve worked with startups to large enterprises, helping brands drive awareness and engagement through strategic content and campaigns.

I love leading creative teams and managing editorial strategies across digital channels like web, email, and social media. My professional journey has equipped me with the skills to develop marketing frameworks, execute advertising strategies, and consistently deliver cohesive brand messaging that resonates with diverse audiences.

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Work Experience

Director of Brand & PR (Contract) at Digitalzone
December 31, 2024 - July 28, 2025
Executed go-to-market strategies and led campaigns driving brand awareness and customer engagement. Directed editorial strategy and execution for all digital channels, including web, email, and social media. Oversaw creative teams and PR, ensuring cohesive brand messaging across all marketing efforts.
Content Manager (Contract) at STS Capital Partners
August 31, 2023 - July 28, 2025
Wrote and managed content development for landing pages, blogs, press releases, social, sales, and email. Supported leadership and managing directors' teams to execute event and digital marketing needs. Developed marketing lead qualification processes and led advertising strategy.
SEO Content Writer, Content Manager at PODS for Business
November 30, 2022 - July 28, 2025
Owned website pillar content strategy and development, publishing pages and updates. Directed a freelance writing team to create content for web, social, events, media, advertising, and ABM. Collaborated with cross-department teams for design, UX, SEO, PR, ABM, and email using Salesforce.
Director of Brand & PR (Contract) at Digitalzone
December 31, 2024 - July 28, 2025
Executed go-to-market strategies and led campaigns driving brand awareness and customer engagement. Directed editorial strategy and execution for all digital channels, including web, email, and social media. Oversaw creative teams and PR, ensuring cohesive brand messaging across all marketing efforts.
Content Manager (Contract) at STS Capital Partners
August 31, 2023 - July 28, 2025
Wrote and managed content development for landing pages, blogs, press releases, social, sales, and email. Supported the leadership team and managing directors’ team to execute event and digital marketing needs. Developed the framework of marketing lead qualification processes and spearheaded advertising strategy.
SEO Content Writer, Content Manager at PODS for Business
November 30, 2022 - July 28, 2025
Owned website pillar content strategy and development, in addition to publishing pages and updates. Directed a freelance writing team to create content for web, social, events, media, advertising, and ABM. Collaborated with cross-department teams for design, UX, SEO, PR, ABM, and email (Salesforce).

Education

Bachelor of Science in Public Relations at University of Florida
January 1, 2015 - June 1, 2017
Bachelor of Science at University of Florida
January 1, 2001 - December 31, 2005
Bachelor of Science at University of Florida
January 1, 2000 - December 31, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Government, Healthcare, Professional Services, Wholesale & Distribution, Software & Internet, Transportation & Logistics, Non-Profit Organization, Media & Entertainment
    paper [BLOG] The Benefits of Automated Shift Management in Healthcare

    When it comes to healthcare shift management, the stakes are high—balancing the right staffing levels is vital to supporting your nursing team and ensuring patients receive the care they need. Common scheduling methods—such as relying on phone calls, juggling spreadsheets, or using outdated software—often lead to costly inefficiencies that ripple across the system.

    paper [WHITE PAPER] B2B Buyer Beat 2024 Insights & Trends Report

    Digitalzone’s latest survey goes beyond surface-level insights to explain what’s at the core of B2B buyer behavior today. This report taps into the minds of 1,500 B2B decision-makers to uncover what compels buyers in 2024.

    paper [BLOG] Harnessing X (Twitter) sentiment analysis for strategic business insights

    Understanding and interpreting the emotions of your audience is a crucial component of any successful business intelligence strategy. In an era where social media platforms like X (formerly known as Twitter) have become global forums for public opinion, sentiment analysis has emerged as a vital tool for businesses. Sentiment analysis is a technique used to determine the emotional tone behind words, and it’s particularly valuable for business intelligence.