Jena Hodgson

Available to hire

Hi, I'm Jena Hodgson, a detail-oriented content marketer with a strong background in SEO and UX/UI principles.

About

Hi, I’m Jena Hodgson, a detail-oriented content marketer with a strong background in SEO and UX/UI principles. With 8 years of experience in copywriting across various in-house and agency roles, I thrive on juggling independent projects while collaborating effectively with cross-functional teams. I’ve worked with startups to large enterprises, helping brands drive awareness and engagement through strategic content and campaigns.

I love leading creative teams and managing editorial strategies across digital channels like web, email, and social media. My professional journey has equipped me with the skills to develop marketing frameworks, execute advertising strategies, and consistently deliver cohesive brand messaging that resonates with diverse audiences.

  • Joined July 2025

Industry experience

  • Financial Services
  • Government
  • Healthcare
  • Professional Services
  • Wholesale & Distribution
  • Software & Internet
  • Transportation & Logistics
  • Non-Profit Organization
  • Media & Entertainment

Projects · 3

When it comes to healthcare shift management, the stakes are high—balancing the right staffing levels is vital to supporting your nursing team and ensuring patients receive the care they need. Common scheduling methods—such as relying on phone calls, juggling spreadsheets, or using outdated software—often lead to costly inefficiencies that ripple across the system.

Digitalzone’s latest survey goes beyond surface-level insights to explain what’s at the core of B2B buyer behavior today. This report taps into the minds of 1,500 B2B decision-makers to uncover what compels buyers in 2024.

  • Assistant Editor
  • Creative Director
  • Digital Marketer
  • +1

Understanding and interpreting the emotions of your audience is a crucial component of any successful business intelligence strategy. In an era where social media platforms like X (formerly known as Twitter) have become global forums for public opinion, sentiment analysis has emerged as a vital tool for businesses. Sentiment analysis is a technique used to determine the emotional tone behind words, and it’s particularly valuable for business intelligence.

Work experience· 6 roles

Director of Brand & PR (Contract) · DigitalzoneDec 2024 – Jul 2025 · 8 mos

Executed go-to-market strategies and led campaigns driving brand awareness and customer engagement. Directed editorial strategy and execution for all digital channels, including web, email, and social media. Oversaw creative teams and PR, ensuring cohesive brand messaging across all marketing efforts.

Director of Brand & PR (Contract) · DigitalzoneDec 2024 – Jul 2025 · 8 mos

Executed go-to-market strategies and led campaigns driving brand awareness and customer engagement. Directed editorial strategy and execution for all digital channels, including web, email, and social media. Oversaw creative teams and PR, ensuring cohesive brand messaging across all marketing efforts.

Content Manager (Contract) · STS Capital PartnersAug 2023 – Jul 2025 · 2 yrs

Wrote and managed content development for landing pages, blogs, press releases, social, sales, and email. Supported the leadership team and managing directors’ team to execute event and digital marketing needs. Developed the framework of marketing lead qualification processes and spearheaded advertising strategy.

Content Manager (Contract) · STS Capital PartnersAug 2023 – Jul 2025 · 2 yrs
SEO Content Writer, Content Manager · PODS for BusinessNov 2022 – Jul 2025 · 2 yrs 9 mos
SEO Content Writer, Content Manager · PODS for BusinessNov 2022 – Jul 2025 · 2 yrs 9 mos

Education

Bachelor of Science in Public Relations · University of Florida2015 – 2017
Bachelor of Science · University of Florida2001 – 2005
Bachelor of Science · University of Florida2000 – 2004

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