Hi, I’m Jenita Rahma Alifia. I’m a marketing communications professional with a Bachelor's in Communication Science and over two years of hands-on experience delivering measurable impact. I’ve led campaigns that blend creative storytelling with data-driven strategies to grow engagement and influence buying decisions. I’ve developed digital marketing plans, managed social media and partnerships, and collaborated cross-functionally to deliver results. I’ve helped boost engagement by 50% and increase purchase intent by 63%, while strengthening brand voice and audience loyalty. I’m passionate about turning insights into action and building brands people love.

Jenita Rahma Alifia

Hi, I’m Jenita Rahma Alifia. I’m a marketing communications professional with a Bachelor's in Communication Science and over two years of hands-on experience delivering measurable impact. I’ve led campaigns that blend creative storytelling with data-driven strategies to grow engagement and influence buying decisions. I’ve developed digital marketing plans, managed social media and partnerships, and collaborated cross-functionally to deliver results. I’ve helped boost engagement by 50% and increase purchase intent by 63%, while strengthening brand voice and audience loyalty. I’m passionate about turning insights into action and building brands people love.

Available to hire

Hi, I’m Jenita Rahma Alifia. I’m a marketing communications professional with a Bachelor’s in Communication Science and over two years of hands-on experience delivering measurable impact. I’ve led campaigns that blend creative storytelling with data-driven strategies to grow engagement and influence buying decisions.

I’ve developed digital marketing plans, managed social media and partnerships, and collaborated cross-functionally to deliver results. I’ve helped boost engagement by 50% and increase purchase intent by 63%, while strengthening brand voice and audience loyalty. I’m passionate about turning insights into action and building brands people love.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Social Media Specialist at Joy Group
October 1, 2025 - November 2, 2025
Developed and executed social media marketing campaigns, conducted trend research, created editorial plans, and increased page visits and engagement. Managed brand communications and community interactions, strengthened audience retention and brand loyalty. Led SEO-based copywriting strategies aligned with broader business goals to drive follower growth.
Campus Ambassador at Grab Campus Ambassador
January 1, 2023 - December 31, 2023
Developed campaigns to introduce Grab services to university students; increased engagement and awareness through events and social media.
Sales & Marketing Intern at Bank Tabungan Negara (BTN) - Consumer Lending Unit
September 1, 2024 - January 31, 2025
Supported sales and marketing activities, validated documents for loan approvals, contributed to faster credit approvals.
Program Coordinator at Zero Hunger Action
September 2, 2023 - May 2, 2024
Improved overall team effectiveness by conducting monthly performance evaluations, identifying skill gaps; spearheaded event planning as Event Chair for HIMIKASI with 100+ participants; managed full project life cycle.
Digital Marketing & Content Creator at Somasi Digital
January 1, 2023 - December 31, 2023
Planned and executed digital literacy seminars, increasing participant awareness of digital footprints; built public speaking and critical thinking skills. Collaborated with internal teams to ensure consistent campaign execution across channels.

Education

Bachelor's degree in Communication Science at Universitas Pendidikan Indonesia (UPI)
January 11, 2030 - May 12, 2026

Qualifications

Public Relations Certification
January 1, 2025 - May 12, 2026
Proficiency Test of English for Speakers of Other Language (PTE SOL)
May 17, 2025 - May 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education