Mover, shaker, digital magic-maker ⭐️ I am a strategic digital marketing leader with a proven track record of driving growth, acquisition, and customer engagement across e-commerce and retail. I blend performance marketing, CRM, and lifecycle strategy with creative storytelling and data-driven decision making to deliver measurable results. In my current role as Digital Marketing Manager at ShopriteX, I lead app growth and acquisition for the Checkers Sixty60 on-demand delivery app, manage end-to-end funnel optimization, and implement marketing automation and analytics to boost attribution and ROAS. I collaborate with product, data, and engineering teams to align acquisition, CRM, and retention strategies, and I have led successful launches like the 2024 app and website relaunch. I’m energized by opportunities that combine growth, automation, and compelling storytelling to build lasting customer relationships.

Jenna Heads

Mover, shaker, digital magic-maker ⭐️ I am a strategic digital marketing leader with a proven track record of driving growth, acquisition, and customer engagement across e-commerce and retail. I blend performance marketing, CRM, and lifecycle strategy with creative storytelling and data-driven decision making to deliver measurable results. In my current role as Digital Marketing Manager at ShopriteX, I lead app growth and acquisition for the Checkers Sixty60 on-demand delivery app, manage end-to-end funnel optimization, and implement marketing automation and analytics to boost attribution and ROAS. I collaborate with product, data, and engineering teams to align acquisition, CRM, and retention strategies, and I have led successful launches like the 2024 app and website relaunch. I’m energized by opportunities that combine growth, automation, and compelling storytelling to build lasting customer relationships.

Available to hire

Mover, shaker, digital magic-maker ⭐️

I am a strategic digital marketing leader with a proven track record of driving growth, acquisition, and customer engagement across e-commerce and retail. I blend performance marketing, CRM, and lifecycle strategy with creative storytelling and data-driven decision making to deliver measurable results.

In my current role as Digital Marketing Manager at ShopriteX, I lead app growth and acquisition for the Checkers Sixty60 on-demand delivery app, manage end-to-end funnel optimization, and implement marketing automation and analytics to boost attribution and ROAS. I collaborate with product, data, and engineering teams to align acquisition, CRM, and retention strategies, and I have led successful launches like the 2024 app and website relaunch. I’m energized by opportunities that combine growth, automation, and compelling storytelling to build lasting customer relationships.

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Language

English
Fluent
Afrikaans
Intermediate

Work Experience

Digital Marketing Manager at ShopriteX
October 1, 2023 - Present
Lead app growth and acquisition strategy for the Checkers Sixty60 on-demand grocery and general merchandise delivery app. Manage the end-to-end customer acquisition funnel, including channel strategy, optimisation, and reporting. Implement marketing automation and analytics tools (AppsFlyer, Google Analytics, Insider) to improve attribution, personalisation, and ROAS. Introduced a ROAS reporting framework across marketing channels, improving visibility for leadership. Achieved 30% YoY growth in unique app installs through A/B testing and creative optimisation. Partner with Product, Data, and Engineering to align acquisition, CRM, and retention strategies across app and web lifecycle stages. Develop CRM strategies to increase in-app engagement and repeat purchase frequency. Communications lead for the 2024 app and website relaunch; briefed developers on automation agents to improve efficiency.
Project Lead at Accenture Song
February 1, 2020 - September 30, 2023
Managed omnichannel marketing campaigns across digital, television, radio, and out-of-home for large retail and technology clients. Led cross-functional delivery from strategic briefing through execution, optimising campaigns using performance and audience insights. Drove alignment between creative, media, and strategy teams to improve campaign effectiveness and consistency across channels. Oversaw production of digital assets and content for multi-market campaigns, ensuring on-brand delivery at scale. Partnered with client teams on growth strategy, digital transformation, and marketing automation initiatives.

Education

Bachelor of Commerce (BCom) at Stellenbosch University
January 1, 2016 - December 31, 2018
Economics & Financial Management
Postgraduate Diploma in Marketing, Advertising and Communications at Red & Yellow Creative School
January 1, 2019 - December 31, 2019

Qualifications

AppsFlyer Essentials Certification
January 11, 2030 - January 21, 2026
Insider Certifications: WhatsApp Marketing and Audience Segmentation
February 4, 2025 - February 4, 2025

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Other, Financial Services