Jenna Heads

Lead app growth and acquisition strategy for the Checkers Sixty60 on-demand grocery and general merchandise delivery app. Manage the end-to-end customer acquisition funnel, including channel strategy, optimisation, and reporting. Implement marketing automation and analytics tools (AppsFlyer, Google Analytics, Insider) to improve attribution, personalisation, and ROAS. Introduced a ROAS reporting framework across marketing channels, improving visibility for leadership. Achieved 30% YoY growth in unique app installs through A/B testing and creative optimisation. Partner with Product, Data, and Engineering to align acquisition, CRM, and retention strategies across app and web lifecycle stages. Develop CRM strategies to increase in-app engagement and repeat purchase frequency. Communications lead for the 2024 app and website relaunch; briefed developers on automation agents to improve efficiency.

Managed omnichannel marketing campaigns across digital, television, radio, and out-of-home for large retail and technology clients. Led cross-functional delivery from strategic briefing through execution, optimising campaigns using performance and audience insights. Drove alignment between creative, media, and strategy teams to improve campaign effectiveness and consistency across channels. Oversaw production of digital assets and content for multi-market campaigns, ensuring on-brand delivery at scale. Partnered with client teams on growth strategy, digital transformation, and marketing automation initiatives.