Mover, shaker, digital magic-maker ⭐️
I am a strategic digital marketing leader with a proven track record of driving growth, acquisition, and customer engagement across e-commerce and retail. I blend performance marketing, CRM, and lifecycle strategy with creative storytelling and data-driven decision making to deliver measurable results.
In my current role as Digital Marketing Manager at ShopriteX, I lead app growth and acquisition for the Checkers Sixty60 on-demand delivery app, manage end-to-end funnel optimization, and implement marketing automation and analytics to boost attribution and ROAS. I collaborate with product, data, and engineering teams to align acquisition, CRM, and retention strategies, and I have led successful launches like the 2024 app and website relaunch. I’m energized by opportunities that combine growth, automation, and compelling storytelling to build lasting customer relationships.
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