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I am a strategic business and marketing consultant with over a decade of experience advising founder-led businesses and organisations across Australia and APAC. I deliver research-led marketing strategy, commercial analysis, and growth frameworks that connect brand, digital performance, and revenue outcomes. I bring a strong blend of strategic thinking, SEO and paid media expertise, budget optimization, and AI-enabled systems design to help businesses scale intelligently, improve efficiency, and make confident, data-driven decisions at leadership level. In leadership roles such as Marketing Manager at Blaxland Day and Night Pharmacy and as Principal Strategic Advisor for Cherryielding & Newton Moss, I design AI-powered tools, lead cross-functional teams, and translate complex challenges into clear, actionable growth plans.…I am a strategic business and marketing consultant with over a decade of experience advising founder-led businesses and organisations across Australia and APAC. I deliver research-led marketing strategy, commercial analysis, and growth frameworks that connect brand, digital performance, and revenue outcomes. I bring a strong blend of strategic thinking, SEO and paid media expertise, budget optimization, and AI-enabled systems design to help businesses scale intelligently, improve efficiency, and make confident, data-driven decisions at leadership level. In leadership roles such as Marketing Manager at Blaxland Day and Night Pharmacy and as Principal Strategic Advisor for Cherryielding & Newton Moss, I design AI-powered tools, lead cross-functional teams, and translate complex challenges into clear, actionable growth plans.

Jenna Moss

Digital Marketer, Marketing Automation Specialist, Marketing Consultant, +4

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I am a strategic business and marketing consultant with over a decade of experience advising founder-led businesses and organisations across Australia and APAC. I deliver research-led marketing strategy, commercial analysis, and growth frameworks that connect brand, digital performance, and revenue outcomes. I bring a strong blend of strategic thinking, SEO and paid media expertise, budget optimization, and AI-enabled systems design to help businesses scale intelligently, improve efficiency, and make confident, data-driven decisions at leadership level. In leadership roles such as Marketing Manager at Blaxland Day and Night Pharmacy and as Principal Strategic Advisor for Cherryielding & Newton Moss, I design AI-powered tools, lead cross-functional teams, and translate complex challenges into clear, actionable growth plans.…I am a strategic business and marketing consultant with over a decade of experience advising founder-led businesses and organisations across Australia and APAC. I deliver research-led marketing strategy, commercial analysis, and growth frameworks that connect brand, digital performance, and revenue outcomes. I bring a strong blend of strategic thinking, SEO and paid media expertise, budget optimization, and AI-enabled systems design to help businesses scale intelligently, improve efficiency, and make confident, data-driven decisions at leadership level. In leadership roles such as Marketing Manager at Blaxland Day and Night Pharmacy and as Principal Strategic Advisor for Cherryielding & Newton Moss, I design AI-powered tools, lead cross-functional teams, and translate complex challenges into clear, actionable growth plans.

Available to hire

I am a strategic business and marketing consultant with over a decade of experience advising founder-led businesses and organisations across Australia and APAC. I deliver research-led marketing strategy, commercial analysis, and growth frameworks that connect brand, digital performance, and revenue outcomes.

I bring a strong blend of strategic thinking, SEO and paid media expertise, budget optimization, and AI-enabled systems design to help businesses scale intelligently, improve efficiency, and make confident, data-driven decisions at leadership level. In leadership roles such as Marketing Manager at Blaxland Day and Night Pharmacy and as Principal Strategic Advisor for Cherryielding & Newton Moss, I design AI-powered tools, lead cross-functional teams, and translate complex challenges into clear, actionable growth plans.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Blaxland Day and Night Pharmacy

January 1, 2021 - Present

Oversee planning, development, and execution of the marketing and advertising initiatives; drive revenue by increasing sales through market research, pricing, product marketing, marketing communications, advertising, and public relations; brand management, stakeholder engagement, and performance metrics reporting.

Marketing Consultant at The BIG Group

January 1, 2016 - January 1, 2017

Responsible for creation of all digital media marketing and advertising for The BIG Group's Bar Division. Tasks included proposal creation, social media management, editing, collaboration with team members, data collection, and development of social and print campaigns; liaised with print companies and distribution agents for on-time delivery; worked remotely with project briefs.

Senior Strategic Advisor / Principal Strategic Advisor at Cherryielding & Newton Moss (Independent Consulting)

January 1, 2015 - Present

Lead end-to-end strategic marketing diagnostics, including market research, competitor benchmarking, customer segmentation, channel performance reviews, and brand positioning analysis. Advise leadership teams on marketing strategy, go-to-market planning, and growth prioritisation, grounded in research, data, and commercial realities. Develop and evaluate marketing budgets, assessing ROI, channel efficiency, and spend allocation across SEO, paid media, trade marketing, and digital platforms. Provide SEO and paid advertising strategy oversight, ensuring performance alignment with broader business objectives. Design and implement AI-powered tools and software solutions to improve operational efficiency, marketing effectiveness, and customer experience, including automation, recommendation systems, and decision-support tools. Support organisations in adopting AI and systems-led thinking, reducing manual workload while enabling scalable growth without increasing headcount. Act as a trusted

Lifestyle Content Contributor & Assistant Social Media Manager at Harpers Bazaar Malaysia

January 1, 2015 - January 1, 2016

Created dynamic travel and lifestyle content aligned with company goals; maintained social media presence; produced SEO-optimised articles; contributed to WordPress posts; collaborated with team to develop social campaigns and contribution pieces.

First Class Flight Attendant A380 at Qantas Airways

January 1, 2008 - December 31, 2014

Operated as a First Class flight attendant on long-haul international routes, anticipating and delivering experiences that exceeded top-tier traveller expectations. Built rapport, maintained customer loyalty, implemented policies and procedures, and upheld Qantas service standards. Demonstrated multi-tasking, safety awareness, and calm problem-solving in high-pressure, customer-focused environments. Campaign presence as the face of Qantas in print and video (2013-2016).

Co Founder at Island State Pty Ltd

January 1, 2008 - June 30, 2018

Island State, a lifestyle brand, was created to provide fashionable, affordable and sustainable fashion options in the swimwear and resort wear sectors. As part of the founding team I was responsible for inception of label production, creation of samples, market introduction, PR and marketing and business development. The business grew quickly and was recognised at International Swim Week in the US (February 2015). I orchestrated the partnership with online retail giant The Iconic, which lasted the lifetime of the brand. Responsibilities included website creation and administration (WordPress and Shopify), liaising with buyers and stockists globally, importing processes and regulatory compliance, invoicing and payments, QuickBooks, customer communications, design innovation, trend and style prediction, and social media content management.

First Class Flight Attendant at Qantas Airways

January 1, 2008 - January 1, 2014

First Class Flight Attendant on long-haul international routes (A380). Built rapport with elite travelers, delivered premium service while upholding safety standards. Participated in recurrent safety training and maintained Qantas brand standards. Was the campaign face of Qantas in print and video, including the safety demonstration video (2013–2016).

Co Founder at Island State Pty Ltd

January 1, 2007 - January 1, 2018

Co-founded Island State, a lifestyle brand delivering fashionable, affordable, sustainable swimwear and resort wear. Led inception of production, sample development, market introduction, PR and marketing, and business development. Managed relationships with buyers and stockists globally; oversaw import paperwork and payments; led content creation and social media; guided trend and style forecasting.