I’m a creative leader bridging fashion, beauty, and lifestyle through strategic storytelling and visually compelling campaigns. I translate brand narratives into authentic, multi-channel experiences—driving engagement, growth, and eCommerce impact across social, video, and web. Over the past decade I’ve guided global campaigns, mentored cross-functional teams, and partnered with partners and influencers to elevate brand presence while staying culturally relevant. My work blends aesthetic sensibility with marketing strategy. I thrive in fast-paced environments that require clear communication, hands-on design execution, and a collaborative mindset to deliver campaigns that resonate and perform.…

Jennifer Garcia

I’m a creative leader bridging fashion, beauty, and lifestyle through strategic storytelling and visually compelling campaigns. I translate brand narratives into authentic, multi-channel experiences—driving engagement, growth, and eCommerce impact across social, video, and web. Over the past decade I’ve guided global campaigns, mentored cross-functional teams, and partnered with partners and influencers to elevate brand presence while staying culturally relevant. My work blends aesthetic sensibility with marketing strategy. I thrive in fast-paced environments that require clear communication, hands-on design execution, and a collaborative mindset to deliver campaigns that resonate and perform.…

Available to hire

I’m a creative leader bridging fashion, beauty, and lifestyle through strategic storytelling and visually compelling campaigns. I translate brand narratives into authentic, multi-channel experiences—driving engagement, growth, and eCommerce impact across social, video, and web. Over the past decade I’ve guided global campaigns, mentored cross-functional teams, and partnered with partners and influencers to elevate brand presence while staying culturally relevant.

My work blends aesthetic sensibility with marketing strategy. I thrive in fast-paced environments that require clear communication, hands-on design execution, and a collaborative mindset to deliver campaigns that resonate and perform.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Creative Strategist at New Era US (Freelance)
March 1, 2025 - Present
Strategize and oversee social storytelling for global campaigns; develop content frameworks and creative concepts to drive growth and engagement; create comprehensive creative decks with visual references, shot lists, copy, music selections, and text-on-screen direction; collaborate with internal teams and partners on campaign tone, direction, and visuals; identify emerging trends, sounds, and creators to keep the brand culturally relevant; analyze content performance and apply insights to refine strategy and execution, optimizing for engagement, reach, and eCommerce impact; bridge fashion, culture, and community through impactful social storytelling.
Creative Lead at DAE HAUS CREATIVE
September 1, 2021 - Present
Led development and execution of high-impact social media campaigns for beauty and lifestyle brands (Unika Swimwear, Sol de Janeiro, First Aid Beauty, Charlotte Tilbury). Directed campaign ideation from pitch to production, curating creative concepts, moodboards, and influencer strategy. Developed and executed integrated marketing campaigns across print and in-person signage using Adobe Creative Suite and Figma; built and led cross-functional creative teams; strengthened brand visibility and customer engagement; contributed to agency growth as a luxury partner.
Creative Director at Hairlove Studio
July 1, 2021 - October 8, 2025
Led creative direction for Hairlove Studio’s brand and social platforms; designed and developed the brand’s website; directed, produced, and shot the Fall 2021 campaign, overseeing concept development, styling, set design, and post-production; built and executed social media content strategy; created campaign decks and moodboards; collaborated on creative positioning, tone, and visual narrative; elevated digital presence through high-impact visuals and storytelling blending beauty, lifestyle, and authenticity.

Education

User Interface Design Diploma at Brain Station
January 1, 2019 - January 1, 2020
Digital and Editorial Design Certificate at OCAD University
January 1, 2016 - January 1, 2017
Marketing Management Ontario Graduate Certificate at Humber College
January 1, 2011 - January 1, 2013
Bachelor of Arts Degree in Art and Design at George Brown College
January 1, 2008 - January 1, 2011

Qualifications

Strong sense of visual narrative, texture, and tone
January 11, 2030 - October 8, 2025

Industry Experience

Consumer Goods, Professional Services, Retail, Media & Entertainment, Software & Internet, Healthcare, Other

Skills

Experience Level