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As a seasoned marketing professional with over 17 years in the field, I am deeply committed to the art of connecting people, fostering engagement, and driving impactful marketing initiatives. My journey has been shaped by a genuine passion for creating meaningful connections. My academic foundation includes an MBA, which has honed my strategic thinking and analytical expertise. I specialise in Internal Communications, Corporate Communications, and Engagement & Marketing. My best work emerges when collaborating with exceptional teams. Together, we craft compelling marketing campaigns and design employee engagement strategies that transform experiences. My desire is to positively impact individuals and businesses alike. I seek to inspire growth, both personally and professionally.…As a seasoned marketing professional with over 17 years in the field, I am deeply committed to the art of connecting people, fostering engagement, and driving impactful marketing initiatives. My journey has been shaped by a genuine passion for creating meaningful connections. My academic foundation includes an MBA, which has honed my strategic thinking and analytical expertise. I specialise in Internal Communications, Corporate Communications, and Engagement & Marketing. My best work emerges when collaborating with exceptional teams. Together, we craft compelling marketing campaigns and design employee engagement strategies that transform experiences. My desire is to positively impact individuals and businesses alike. I seek to inspire growth, both personally and professionally.

Jennifer Clay

Brand Strategist, Marketing Strategist, Marketing Consultant, +2

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As a seasoned marketing professional with over 17 years in the field, I am deeply committed to the art of connecting people, fostering engagement, and driving impactful marketing initiatives. My journey has been shaped by a genuine passion for creating meaningful connections. My academic foundation includes an MBA, which has honed my strategic thinking and analytical expertise. I specialise in Internal Communications, Corporate Communications, and Engagement & Marketing. My best work emerges when collaborating with exceptional teams. Together, we craft compelling marketing campaigns and design employee engagement strategies that transform experiences. My desire is to positively impact individuals and businesses alike. I seek to inspire growth, both personally and professionally.…As a seasoned marketing professional with over 17 years in the field, I am deeply committed to the art of connecting people, fostering engagement, and driving impactful marketing initiatives. My journey has been shaped by a genuine passion for creating meaningful connections. My academic foundation includes an MBA, which has honed my strategic thinking and analytical expertise. I specialise in Internal Communications, Corporate Communications, and Engagement & Marketing. My best work emerges when collaborating with exceptional teams. Together, we craft compelling marketing campaigns and design employee engagement strategies that transform experiences. My desire is to positively impact individuals and businesses alike. I seek to inspire growth, both personally and professionally.

Available to hire

As a seasoned marketing professional with over 17 years in the field, I am deeply committed to the art of connecting people, fostering engagement, and driving impactful marketing initiatives.
My journey has been shaped by a genuine passion for creating meaningful connections. My academic foundation includes an MBA, which has honed my strategic thinking and analytical expertise. I specialise in Internal Communications, Corporate Communications, and Engagement & Marketing. My best work emerges when collaborating with exceptional teams. Together, we craft compelling marketing campaigns and design employee engagement strategies that transform experiences. My desire is to positively impact individuals and businesses alike. I seek to inspire growth, both personally and professionally.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing & Communications Consultant at Be Brave Media Ltd

April 1, 2019 - Present

Led a team delivering marketing and communications projects for clients including David Lloyd Clubs, West Leigh Group, Cotswold Casement Company, Steel Windows Ltd, Tradelink Direct, In2Publishing, BBMF, MSC Industrial Supply Co. UK, Parking Facilities, and Breslin’s Accountants. Developed a scalable outsourcing model enabling clients (£5m–£40m turnover) to outsource full marketing strategy, research, and deployment without internal hires. Managed inbound/outbound communications, growth initiatives, and multi-channel content. Created PR materials, defined target audiences, and ensured digital content aligned with each brand. Coached internal staff, supported leadership, and led major communications campaigns and budget planning. Delivered a multi-channel communications framework and digital training across teams, resulting in improved retention, engagement, and productivity.

Head Of Marketing at Shire Leasing PLC

January 1, 2025 - Present

Member of the Senior Leadership Team reporting to the MD, responsible for strategic direction and marketing across the group. Transformed the marketing function, restructured teams, modernised processes, introduced new technologies, and optimised agency partnerships. Managed budgets and resource allocation, oversaw campaigns across digital, brand, and lead generation, and aligned marketing with commercial objectives. Implemented a modern intranet via Microsoft 365, launched a group-wide brand refresh, and rolled out HubSpot CRM to automate lead capture and reporting.

Head of Marketing at Pegasus Group

March 1, 2023 - December 31, 2024

Reported to the board and led marketing across seven areas of expertise nationwide. Conducted market research, identified growth opportunities, and contributed to overall business strategy. Managed external and internal resources, budget for marketing initiatives, and delivered cohesive campaigns.

Group Marketing Manager at Ezy Solutions Group

November 1, 2017 - March 31, 2019

Senior management responsibilities with direct reports, launching multiple brands across Accountancy, Payroll, Investments, Property, and Manufacturing. Led branding initiatives, digital marketing, content development, SEO, and go-to-market strategies. Monitored performance, enhanced client engagement, and delivered revenue growth through new campaigns and improvements in brand messaging.

Marketing & Communications Manager at GB Training

January 1, 2017 - November 30, 2017

Launched a new brand, managed marketing requirements, and supported business goals. Conducted market and competitive analyses, monitored online KPIs, and presented findings to stakeholders. Negotiated outsourced resources and managed campaigns across web and social channels.

Marketing & Product Manager at Totemic

January 1, 2011 - November 30, 2016

Led a high-performing team to support 120,000 clients, managed campaigns, and delivered go-to-market strategies for acquisition and retention. Served as Brand Manager and oversaw digital campaigns from inception to delivery, optimizing performance using live data.

Sales & Marketing Manager at ForLinux

June 1, 2010 - March 31, 2011

Managed sales and marketing activities to drive growth for Linux-focused solutions, coordinating cross-functional teams and channel partners.

Sales & Marketing Executive at AVG Technologies

January 1, 2009 - June 30, 2010

Supported marketing campaigns and sales initiatives for cybersecurity products, contributing to lead generation and brand awareness.

Sales & Marketing Executive at Connells Estate Agents

January 1, 2006 - December 31, 2008

Early career role in sales and marketing within property services, coordinating campaigns and customer communications.