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Hi, I’m Jennifer Cooper, a senior marketing leader with extensive experience driving national brand growth, omni-channel campaigns, and digital transformation across North America. I thrive on building high-performing teams, mentoring talent, and delivering purpose-driven marketing that balances growth with community engagement and customer experience. Over the course of my career I’ve directed multi-million dollar budgets, led large-scale rebrands and national campaigns, and partnered with executive leaders to guide organizational change. I’m passionate about turning market insights into differentiated brands and measurable outcomes.…Hi, I’m Jennifer Cooper, a senior marketing leader with extensive experience driving national brand growth, omni-channel campaigns, and digital transformation across North America. I thrive on building high-performing teams, mentoring talent, and delivering purpose-driven marketing that balances growth with community engagement and customer experience. Over the course of my career I’ve directed multi-million dollar budgets, led large-scale rebrands and national campaigns, and partnered with executive leaders to guide organizational change. I’m passionate about turning market insights into differentiated brands and measurable outcomes.

Jennifer Cooper

Marketing Strategist, Brand Strategist, Content Strategist, +7

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Hi, I’m Jennifer Cooper, a senior marketing leader with extensive experience driving national brand growth, omni-channel campaigns, and digital transformation across North America. I thrive on building high-performing teams, mentoring talent, and delivering purpose-driven marketing that balances growth with community engagement and customer experience. Over the course of my career I’ve directed multi-million dollar budgets, led large-scale rebrands and national campaigns, and partnered with executive leaders to guide organizational change. I’m passionate about turning market insights into differentiated brands and measurable outcomes.…Hi, I’m Jennifer Cooper, a senior marketing leader with extensive experience driving national brand growth, omni-channel campaigns, and digital transformation across North America. I thrive on building high-performing teams, mentoring talent, and delivering purpose-driven marketing that balances growth with community engagement and customer experience. Over the course of my career I’ve directed multi-million dollar budgets, led large-scale rebrands and national campaigns, and partnered with executive leaders to guide organizational change. I’m passionate about turning market insights into differentiated brands and measurable outcomes.

Available to hire

Hi, I’m Jennifer Cooper, a senior marketing leader with extensive experience driving national brand growth, omni-channel campaigns, and digital transformation across North America. I thrive on building high-performing teams, mentoring talent, and delivering purpose-driven marketing that balances growth with community engagement and customer experience.

Over the course of my career I’ve directed multi-million dollar budgets, led large-scale rebrands and national campaigns, and partnered with executive leaders to guide organizational change. I’m passionate about turning market insights into differentiated brands and measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director, National Marketing at Cogir Real Estate - Senior Living Canada (formerly Revera Inc.)

January 1, 2025 - October 20, 2025

Led the national rebrand and tiered lifestyle brand strategy, creating 500+ marketing assets, repositioning communities post-pandemic, and strengthening market differentiation. Launched two industry-leading national omni-channel campaigns, driving occupancy +18% in year 1 and +16% in year 2, and generating 20K+ qualified leads annually. Managed an $8M marketing budget and a team of 11, mentoring internal staff and managing external agencies to ensure high-quality creative, strategic alignment, and 95% employee engagement. Shaped the 5-year marketing strategy and synchronized regional programs to maximize campaign impact.

Senior Manager, National Marketing at Cogir Real Estate - Senior Living Canada (formerly Revera Inc.)

January 1, 2022 - October 20, 2025

Created and executed national and regional marketing strategies to build brand awareness and support lead generation and occupancy growth. Collaborated with regional leaders, marketing managers, lines of business, and local sites to implement regional programs that aligned with national initiatives. Led and mentored a national team of four regional marketing professionals and ensured quality control and brand consistency across campaigns and vendor materials.

Senior Manager, Marketing at OLG Slots & Casinos - Ontario Lottery and Gaming Corp.

January 1, 2018 - October 20, 2025

Led a 12-person marketing team to execute local and provincial campaigns across 19 properties, increasing visitor engagement. Managed a $20M marketing budget supporting multi-channel campaigns with 3M+ monthly reach, contributing to $1.8B in gaming revenue. Directed monthly retail promotions with strong response rates and ROI, and designed annual brand campaigns while optimizing agency and vendor relationships to improve campaign ROI.

Director, Marketing at 4Finance

January 1, 2015 - October 20, 2025

Led a 5-person marketing team with a $10M budget to establish and grow brand presence in Canada and the U.S., driving lead generation and campaign effectiveness. Developed and executed national advertising strategy including digital marketing and creative content to maximize ROI. Oversaw design, content, and production of all digital and web materials, improving conversion and acquisition efficiency. Built and maintained agency and partner relationships to enable faster campaign execution.

Consumer Marketing Manager at Torstar Corporation

January 1, 2013 - October 20, 2025

Developed consumer marketing strategies to launch two digital business news publications, driving subscription growth of 25% in the first year. Managed website, email, and digital campaigns, and executed multi-channel brand campaigns, events sponsorships, and partnerships to expand reach and engagement.

Executive Manager, Marketing at Cascades Casino Resort – Gateway Casinos & Entertainment Inc.

January 1, 2011 - October 20, 2025

Directed marketing, PR, events, and communications across casino, hotel, show theatre, lounge, and convention centre with a 12-member team. Orchestrated monthly retail promotions and a $1M monthly revenue initiative; developed strategic partnerships with community organizations to enhance brand reputation and drive foot traffic.