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I’m a content strategist and writer with a focus on research-driven content planning and execution. While my career has included integrated communications work with agencies, nonprofits, and higher education, my core strength has always been writing and content creation. I help organizations clarify their message and reach their goals through well-planned, well-crafted content. My experience spans a wide range of topics, including medical and scientific subjects, education, and consumer packaged goods. I’ve written across formats—from web and social media to video scripts, ad copy, and long-form content for internal and external audiences. I primarily work on a freelance or contract basis.…I’m a content strategist and writer with a focus on research-driven content planning and execution. While my career has included integrated communications work with agencies, nonprofits, and higher education, my core strength has always been writing and content creation. I help organizations clarify their message and reach their goals through well-planned, well-crafted content. My experience spans a wide range of topics, including medical and scientific subjects, education, and consumer packaged goods. I’ve written across formats—from web and social media to video scripts, ad copy, and long-form content for internal and external audiences. I primarily work on a freelance or contract basis.

Jennifer Goad Cuthbertson

Writer, Brand Strategist, Content Strategist, +3

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I’m a content strategist and writer with a focus on research-driven content planning and execution. While my career has included integrated communications work with agencies, nonprofits, and higher education, my core strength has always been writing and content creation. I help organizations clarify their message and reach their goals through well-planned, well-crafted content. My experience spans a wide range of topics, including medical and scientific subjects, education, and consumer packaged goods. I’ve written across formats—from web and social media to video scripts, ad copy, and long-form content for internal and external audiences. I primarily work on a freelance or contract basis.…I’m a content strategist and writer with a focus on research-driven content planning and execution. While my career has included integrated communications work with agencies, nonprofits, and higher education, my core strength has always been writing and content creation. I help organizations clarify their message and reach their goals through well-planned, well-crafted content. My experience spans a wide range of topics, including medical and scientific subjects, education, and consumer packaged goods. I’ve written across formats—from web and social media to video scripts, ad copy, and long-form content for internal and external audiences. I primarily work on a freelance or contract basis.

Available to hire

I’m a content strategist and writer with a focus on research-driven content planning and execution. While my career has included integrated communications work with agencies, nonprofits, and higher education, my core strength has always been writing and content creation. I help organizations clarify their message and reach their goals through well-planned, well-crafted content.

My experience spans a wide range of topics, including medical and scientific subjects, education, and consumer packaged goods. I’ve written across formats—from web and social media to video scripts, ad copy, and long-form content for internal and external audiences. I primarily work on a freelance or contract basis.

Skills

Brand Identity

Branding

Copywriting

Experience Level

Brand Identity

Expert

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Principal Consultant at JGCommunications

February 1, 2018 - Present

Develop high-impact content including messaging guides, speeches, feature articles, campaign materials, and digital assets. Create narrative and storytelling strategies rooted in audience and brand insights. Lead end-to-end content development for marketing initiatives across web, email, social, and print platforms.

Senior Director, Strategic Communications at Columbia Theological Seminary

July 1, 2024 - November 1, 2025

Directed development, writing, and editorial strategy for new institutional website, magazine, and intranet. Produced executive messaging, feature stories, video scripts, and digital storytelling assets. Led brand audit informing messaging priorities, content structures, and engagement strategy. Strengthened community engagement through narrative-driven editorial planning.

Director, Strategic Communications at Columbia Theological Seminary

October 1, 2020 - July 1, 2024

Owned institutional messaging and served as lead writer for announcements, articles, speeches, and marketing materials. Built content strategies for web, social, and multi-channel communications. Guided brand storytelling and narrative alignment across departments.

Associate Director, Communications & Development at The Task Force for Global Health

May 1, 2017 - February 1, 2018

Developed donor-focused storytelling including case studies, impact narratives, and campaign messaging. Created digital content strategies that improved audience engagement. Refined messaging for development campaigns and partnerships.

Director, Client Services at Relish Marketing

May 1, 2015 - April 1, 2017

Developed brand content, campaign messaging, and website copy in collaboration with creative teams. Led creative brief development, messaging platforms, and editorial direction. Oversaw content quality and alignment with brand strategy.

Director, Marketing & Communications at Arthritis Foundation

March 1, 2008 - May 1, 2015

Wrote and edited national campaign materials, patient stories, and advocacy messaging. Developed multi-platform content strategies increasing awareness and engagement.

Freelance Writer at EBSCO Publishing

November 1, 2004 - July 1, 2013

Wrote business book summaries and editorial content tailored to professional audiences.