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Hi, I’m Jennifer Hatton, a freelance social media strategist with 15+ years of experience managing multiple client accounts across real estate, tourism, healthcare, hospitality, and consumer brands. I build and execute content strategies that drive engagement, audience growth, and measurable business results. I’m fluent in Instagram, Facebook, LinkedIn, and TikTok, and I’m comfortable both shaping strategy and executing content—from copywriting and visual direction to hashtag strategy and community responses. My work has earned 7+ PRSA recognitions and an award-winning track record across diverse clients. Currently, I work with active freelance clients as a Social Media Manager, handling content creation, scheduling, community management, and monthly reporting for real estate, short-term rental, and podcast accounts. Prior to that, I led social media strategy and content for Step In Communication & The Atkins Group since 2012, and earlier I launched Morgan’s Wonderland’s social channels, growing engagement and earning industry recognition. I’m passionate about telling authentic brand stories that connect with audiences and drive real business results.…Hi, I’m Jennifer Hatton, a freelance social media strategist with 15+ years of experience managing multiple client accounts across real estate, tourism, healthcare, hospitality, and consumer brands. I build and execute content strategies that drive engagement, audience growth, and measurable business results. I’m fluent in Instagram, Facebook, LinkedIn, and TikTok, and I’m comfortable both shaping strategy and executing content—from copywriting and visual direction to hashtag strategy and community responses. My work has earned 7+ PRSA recognitions and an award-winning track record across diverse clients. Currently, I work with active freelance clients as a Social Media Manager, handling content creation, scheduling, community management, and monthly reporting for real estate, short-term rental, and podcast accounts. Prior to that, I led social media strategy and content for Step In Communication & The Atkins Group since 2012, and earlier I launched Morgan’s Wonderland’s social channels, growing engagement and earning industry recognition. I’m passionate about telling authentic brand stories that connect with audiences and drive real business results.

Jennifer Hatton

Social Media Manager, Content Strategist, Content Creator, +2

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Hi, I’m Jennifer Hatton, a freelance social media strategist with 15+ years of experience managing multiple client accounts across real estate, tourism, healthcare, hospitality, and consumer brands. I build and execute content strategies that drive engagement, audience growth, and measurable business results. I’m fluent in Instagram, Facebook, LinkedIn, and TikTok, and I’m comfortable both shaping strategy and executing content—from copywriting and visual direction to hashtag strategy and community responses. My work has earned 7+ PRSA recognitions and an award-winning track record across diverse clients. Currently, I work with active freelance clients as a Social Media Manager, handling content creation, scheduling, community management, and monthly reporting for real estate, short-term rental, and podcast accounts. Prior to that, I led social media strategy and content for Step In Communication & The Atkins Group since 2012, and earlier I launched Morgan’s Wonderland’s social channels, growing engagement and earning industry recognition. I’m passionate about telling authentic brand stories that connect with audiences and drive real business results.…Hi, I’m Jennifer Hatton, a freelance social media strategist with 15+ years of experience managing multiple client accounts across real estate, tourism, healthcare, hospitality, and consumer brands. I build and execute content strategies that drive engagement, audience growth, and measurable business results. I’m fluent in Instagram, Facebook, LinkedIn, and TikTok, and I’m comfortable both shaping strategy and executing content—from copywriting and visual direction to hashtag strategy and community responses. My work has earned 7+ PRSA recognitions and an award-winning track record across diverse clients. Currently, I work with active freelance clients as a Social Media Manager, handling content creation, scheduling, community management, and monthly reporting for real estate, short-term rental, and podcast accounts. Prior to that, I led social media strategy and content for Step In Communication & The Atkins Group since 2012, and earlier I launched Morgan’s Wonderland’s social channels, growing engagement and earning industry recognition. I’m passionate about telling authentic brand stories that connect with audiences and drive real business results.

Available to hire

Hi, I’m Jennifer Hatton, a freelance social media strategist with 15+ years of experience managing multiple client accounts across real estate, tourism, healthcare, hospitality, and consumer brands. I build and execute content strategies that drive engagement, audience growth, and measurable business results. I’m fluent in Instagram, Facebook, LinkedIn, and TikTok, and I’m comfortable both shaping strategy and executing content—from copywriting and visual direction to hashtag strategy and community responses. My work has earned 7+ PRSA recognitions and an award-winning track record across diverse clients.

Currently, I work with active freelance clients as a Social Media Manager, handling content creation, scheduling, community management, and monthly reporting for real estate, short-term rental, and podcast accounts. Prior to that, I led social media strategy and content for Step In Communication & The Atkins Group since 2012, and earlier I launched Morgan’s Wonderland’s social channels, growing engagement and earning industry recognition. I’m passionate about telling authentic brand stories that connect with audiences and drive real business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Active Freelance Clients

January 1, 2022 - Present

Currently managing social media accounts across real estate, short-term rental, and podcast clients; responsible for content creation, scheduling, community management, and monthly reporting for multiple clients including a residential real estate agent in the San Antonio/Texas Hill Country market and a short-term rental property in New Braunfels, TX; independently handling copywriting, visual direction, hashtag strategy, and community responses.

Social Media Director & Content Strategist at Step In Communication & The Atkins Group

January 1, 2012 - Present

Managed social media strategy and content execution for multiple simultaneous client accounts across tourism, healthcare, civic, and consumer brands. Built and executed content calendars, brand voice systems, and posting schedules across Instagram, Facebook, LinkedIn, TikTok, YouTube, and Pinterest. Monitored performance metrics and delivered monthly reporting to clients using Sprout Social and Google Analytics. Managed community engagement, responded to comments and messages, and maintained consistent on-brand communication across all accounts. Notable clients include Visit San Antonio, Visit New Braunfels, Wurstfest, Texas State Aquarium, Children's Hospital of San Antonio, CHRISTUS Santa Rosa, Texas MedClinic, US Army MWR.

Social Media & Content Director at Morgan's Wonderland

January 1, 2008 - December 31, 2012

Launched and managed all social media channels for the world's first ultra-accessible theme park from pre-opening through growth phase. Grew Facebook to 36,000+ followers through community-focused content and authentic brand storytelling. Won PRSA Silver Anvil Award for Travel & Tourism.