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I'm Jennifer McFarland, a product marketing leader helping tech teams translate complex features into customer value. With more than a decade launching SaaS products, I define ICPs, craft compelling messaging, and build go-to-market programs that accelerate adoption and revenue.\n\nI excel at turning technical details into business outcomes, enabling sales with ready-to-use assets, and aligning product, marketing, and operations across the organization. I’ve led teams to drive double-digit adoption growth, increase pipeline velocity, and create messaging that resonates with both technical buyers and executives.…I'm Jennifer McFarland, a product marketing leader helping tech teams translate complex features into customer value. With more than a decade launching SaaS products, I define ICPs, craft compelling messaging, and build go-to-market programs that accelerate adoption and revenue.\n\nI excel at turning technical details into business outcomes, enabling sales with ready-to-use assets, and aligning product, marketing, and operations across the organization. I’ve led teams to drive double-digit adoption growth, increase pipeline velocity, and create messaging that resonates with both technical buyers and executives.

Jennifer McFarland

Product Marketer, Marketing Strategist, Marketing Consultant, +7

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I'm Jennifer McFarland, a product marketing leader helping tech teams translate complex features into customer value. With more than a decade launching SaaS products, I define ICPs, craft compelling messaging, and build go-to-market programs that accelerate adoption and revenue.\n\nI excel at turning technical details into business outcomes, enabling sales with ready-to-use assets, and aligning product, marketing, and operations across the organization. I’ve led teams to drive double-digit adoption growth, increase pipeline velocity, and create messaging that resonates with both technical buyers and executives.…I'm Jennifer McFarland, a product marketing leader helping tech teams translate complex features into customer value. With more than a decade launching SaaS products, I define ICPs, craft compelling messaging, and build go-to-market programs that accelerate adoption and revenue.\n\nI excel at turning technical details into business outcomes, enabling sales with ready-to-use assets, and aligning product, marketing, and operations across the organization. I’ve led teams to drive double-digit adoption growth, increase pipeline velocity, and create messaging that resonates with both technical buyers and executives.

Available to hire

I’m Jennifer McFarland, a product marketing leader helping tech teams translate complex features into customer value. With more than a decade launching SaaS products, I define ICPs, craft compelling messaging, and build go-to-market programs that accelerate adoption and revenue.\n\nI excel at turning technical details into business outcomes, enabling sales with ready-to-use assets, and aligning product, marketing, and operations across the organization. I’ve led teams to drive double-digit adoption growth, increase pipeline velocity, and create messaging that resonates with both technical buyers and executives.

Skills

Experience Level

Expert

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Language

Work Experience

Marketing Director – Product Marketing & GTM at DataCrest

January 1, 2024 - February 1, 2025

Owned GTM strategy for new product launches and feature rollouts, delivering 37% increase in product adoption. Defined ICPs and mapped user journeys, aligning product features to customer pain points for targeted messaging. Built sales enablement library (pitch decks, one-pagers, case studies, ROI tools) to improve sales readiness. Partnered with product and dev teams to translate technical specs into value-driven messaging. Established feedback loops with sales and customers, influencing roadmap prioritization. Developed multi-channel campaigns (email, web, lifecycle, SEO) tied to product adoption KPIs.

Senior Marketing Manager – Product Marketing at Netdata

October 1, 2018 - September 1, 2023

Spearheaded positioning and GTM for Netdata Cloud, achieving 72% adoption after enterprise rollout. Created technical product content: blogs, white papers, competitive comparisons, and in-app messaging. Partnered with engineering and product teams to launch features aligned with developer needs and enterprise buyers. Built and scaled the marketing team (from solo marketer to team of 8 + agencies), ensuring alignment across demand gen, product, and community. Drove 13% lift in signups by A/B testing value props, optimizing user journey, and refining conversion paths. Conducted competitive and market research, feeding insights into positioning, pricing, and roadmap.

Product Marketing Lead at Uptime.com

August 1, 2018 - October 1, 2019

Defined product positioning and buyer personas; launched messaging that drove 32% customer growth. Developed content strategy (use cases, white papers, analyst articles) to establish thought leadership. Partnered with sales and engineering to build enablement assets highlighting reliability and cost savings. Orchestrated multi-channel campaigns showcasing IT outage costs and monitoring ROI, increasing pipeline by 27%.

Market Research & GTM Ops at Revcontent

September 1, 2014 - July 1, 2018

Conducted competitive and customer research to inform feature development and positioning. Project managed launch of Revcontent’s programmatic platform, ensuring GTM alignment and accurate tracking. Partnered with R&D and sales teams to shape go-to-market narrative and identify growth opportunities.

Director – Product Marketing & GTM at DataCrest

January 1, 2024 - February 1, 2025

Owned GTM strategy for new product launches and feature rollouts, delivering a 37% increase in product adoption. Defined ICPs and mapped user journeys to align product features with customer pain points. Built sales enablement assets and collaborated with product and dev teams to translate technical specs into value-driven messaging. Established feedback loops with sales and customers, influencing roadmap prioritization. Developed multi-channel campaigns (email, web, lifecycle, SEO) tied to product adoption KPIs.