I’m a results-driven marketing and revenue operations leader with deep expertise in HubSpot, CRM strategy, and marketing automation. Over the years, I’ve partnered with growing businesses as a Fractional CMO, helping them streamline marketing, sales, and service operations to drive measurable revenue growth. I specialize in implementing and optimizing HubSpot across the full customer lifecycle, aligning marketing, sales, and service teams to deliver seamless customer experiences. From campaign strategy and lead nurturing to reporting and revenue operations, I focus on turning data into action and systems into growth engines. As a collaborative leader, I thrive on building scalable processes, mentoring teams, and delivering results that matter, helping organizations leverage technology and strategy to accelerate revenue, improve efficiency, and enhance customer engagement. I am passionate about partnering with startups and scaling businesses to transform marketing into a robust revenue engine. Through a combination of strategic advisory services, marketing operations frameworks, and brand clarity efforts, I collaborate with founders and executive teams to drive growth and align marketing with organizational objectives. My mission is to help businesses unlock growth opportunities through data-driven strategies and streamlined execution. If you’re looking for a HubSpot expert, RevOps strategist, or fractional CMO to optimize your go-to-market operations, let’s connect!

Jennifer M. Nichols

I’m a results-driven marketing and revenue operations leader with deep expertise in HubSpot, CRM strategy, and marketing automation. Over the years, I’ve partnered with growing businesses as a Fractional CMO, helping them streamline marketing, sales, and service operations to drive measurable revenue growth. I specialize in implementing and optimizing HubSpot across the full customer lifecycle, aligning marketing, sales, and service teams to deliver seamless customer experiences. From campaign strategy and lead nurturing to reporting and revenue operations, I focus on turning data into action and systems into growth engines. As a collaborative leader, I thrive on building scalable processes, mentoring teams, and delivering results that matter, helping organizations leverage technology and strategy to accelerate revenue, improve efficiency, and enhance customer engagement. I am passionate about partnering with startups and scaling businesses to transform marketing into a robust revenue engine. Through a combination of strategic advisory services, marketing operations frameworks, and brand clarity efforts, I collaborate with founders and executive teams to drive growth and align marketing with organizational objectives. My mission is to help businesses unlock growth opportunities through data-driven strategies and streamlined execution. If you’re looking for a HubSpot expert, RevOps strategist, or fractional CMO to optimize your go-to-market operations, let’s connect!

Available to hire

I’m a results-driven marketing and revenue operations leader with deep expertise in HubSpot, CRM strategy, and marketing automation.

Over the years, I’ve partnered with growing businesses as a Fractional CMO, helping them streamline marketing, sales, and service operations to drive measurable revenue growth.

I specialize in implementing and optimizing HubSpot across the full customer lifecycle, aligning marketing, sales, and service teams to deliver seamless customer experiences.

From campaign strategy and lead nurturing to reporting and revenue operations, I focus on turning data into action and systems into growth engines. As a collaborative leader, I thrive on building scalable processes, mentoring teams, and delivering results that matter, helping organizations leverage technology and strategy to accelerate revenue, improve efficiency, and enhance customer engagement.

I am passionate about partnering with startups and scaling businesses to transform marketing into a robust revenue engine. Through a combination of strategic advisory services, marketing operations frameworks, and brand clarity efforts, I collaborate with founders and executive teams to drive growth and align marketing with organizational objectives.

My mission is to help businesses unlock growth opportunities through data-driven strategies and streamlined execution.

If you’re looking for a HubSpot expert, RevOps strategist, or fractional CMO to optimize your go-to-market operations, let’s connect!

See more

Language

English
Fluent

Work Experience

Director of Revenue Operations & Lead HubSpot Administrator (Contract) at The Automation Company (HubSpot Agency)
August 1, 2025 - March 1, 2026
Served as primary platform owner and subject matter expert for HubSpot across Marketing, Sales, and Service functions, supporting end-to-end operations for 15+ clients across various verticals. Designed and continuously optimized CRM architecture, workflows, automation, and lifecycle stages to improve lead management, funnel visibility, attribution, and revenue growth.
Director of Marketing & HubSpot Administrator at Applied Tech MSP
November 30, 2023 - Present
Led marketing strategy and execution for a cybersecurity-first managed IT services provider, positioning Applied Tech as a trusted partner for mid-market organizations. Built demand-gen programs, content, and digital initiatives to drive pipeline and revenue.
Fractional Chief Marketing Officer (Contract) at ThinkSys, Inc. Software and Security / SOC 2 Solutions Startup
November 30, 2023 - July 30, 2025
Led end-to-end marketing transformation, unifying brand and demand programs across marketing, sales, and product. Drove data-driven growth, built ABM programs, and established cross-functional processes to accelerate revenue and market presence.
Head of Marketing & HubSpot Subject Matter Expert (Company Exit) at Cloud Dentistry
August 31, 2022 - March 30, 2024
Reduced customer acquisition cost, increased web traffic, and enhanced lifecycle marketing via HubSpot and SEO-conscious content. Led platform governance, automation, and reporting to align marketing and sales with revenue goals.
Executive Director of Marketing Operations at MyComputerCareer
November 30, 2013 - August 22, 2022
Directed marketing operations, budgeting, and cross-functional programs to scale growth. Implemented CRM and marketing automation, aligning go-to-market efforts with revenue objectives.
Campus Director (Single Location Operational Director) at MyComputerCareer
December 1, 2013 - December 31, 2013
Oversaw campus operations, sales, and student employment initiatives; led team development and drove local marketing and enrollment initiatives.
Director of Career Development at Ivy Tech Community College
May 28, 2011 - January 28, 2013
Directed career services, coordinated job fairs and employer partnerships, and supported student placement and program development.

Education

Master of Science at Indiana State University
August 5, 2013 - May 28, 2016
Bachelor of Arts in Biology, Chemistry and Communications at Carthage College
August 11, 2003 - May 28, 2008

Qualifications

Certified Military Career Coach
January 11, 2015 - March 2, 2015
Career Development Facilitator
January 11, 2016 - March 2, 2016
Certified Career Coach
July 4, 2016 - September 13, 2016

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Financial Services, Healthcare, Manufacturing, Non-Profit Organization, Real Estate & Construction, Retail, Other, Computers & Electronics, Consumer Goods