I am an Art Director | Brand Designer | Senior Lead Designer
Insightful, Audience-Focused Creative Leadership: Art Director / Brand Designer / Lead Senior Designer / Bringing Brands to Life, One Design at a Time
About
I have devoted my entire career to attracting target audiences, elevating brand prestige, and inspiring cross-functional teams to achieve ambitious goals. For diverse brands, I’ve successfully ideated and developed game-changing concepts, designs, and products while improving design processes, minimizing production expenses, strengthening employee talents, and meeting even the tightest deadlines.
Some of my accomplishments include:
► Winning accolades for completely revamping and imagining new visual brand identities for multiple companies.
► Improving social media engagement through innovative design solutions.
► Playing a pivotal role in RingCentral’s successful IPO by creating impactful brand graphics that contributed to shaping its public image and investor perception.
► Developing 1,000+ on-brand Canva templates and an extensive asset library, enabling the marketing department to efficiently produce digital banners and ads.
► Training teams, ensuring brand compliance, and reducing the Design department’s workload.
► Receiving several prestigious awards for performance and design excellence.
► Strengthening global brand consistency by creating the company’s first comprehensive brand guideline booklet and establishing asset libraries in Adobe CC and Canva.
► Reducing project turnaround and design timeframes with new design systems and scalable Sketch/Figma/XD templates.
► Amplifying event engagement and significantly increasing foot traffic by designing innovative, large-scale booths for tradeshows.
I have a passion for creating imagery, digital experiences, and environments that immediately attract audiences. Skilled in developing high-impact marketing materials, brand identities, tradeshow booths, and digital/print designs, I am respected for meeting demanding deadlines, thriving in fast-paced environments, and inspiring cross-functional teams to peak performance levels. I am dedicated to finding the most cost-effective and creative solutions for all challenges.
I also have an impressive online portfolio at Website not available. Sign in: https://www.twine.net/signup Check it out and message me – I’m always glad to connect with friends and colleagues.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
RoadRunner Rifle Rest
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Project Type
Visual Identity
Team
Art Director - Jennifer Wanderer
Web Manager - Duncan Blake
Contribution
Art Director and Brand Designer
RoadRunner Rifle Rest is a company that caters to outdoor equipment enthusiasts seeking precision in hunting and photography. Offering a simple yet ingenious solution, RoadRunner Rifle Rest is a device that seamlessly attaches to the side of most trekking poles, transforming them into a sturdy platform.
Creating a Visual Identity
Tasked with developing a visual identity that embodies RoadRunner Rifle Rest’s vision of adventure and precision, I crafted a contemporary design that resonates with the brand’s values and appeals to its diverse audience.
RoadRunner Rifle Rest, a newcomer in the competitive outdoor equipment market, needed to capture the interest of hunters, birders, and photographers. I created a compelling visual identity to communicate the product’s innovation and practicality, featuring a roadrunner-inspired logo and a modern design language, ensuring a successful market entry.
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