I am an Art Director | Brand Designer | Senior Lead Designer Insightful, Audience-Focused Creative Leadership: Art Director / Brand Designer / Lead Senior Designer / Bringing Brands to Life, One Design at a Time About I have devoted my entire career to attracting target audiences, elevating brand prestige, and inspiring cross-functional teams to achieve ambitious goals. For diverse brands, I’ve successfully ideated and developed game-changing concepts, designs, and products while improving design processes, minimizing production expenses, strengthening employee talents, and meeting even the tightest deadlines. Some of my accomplishments include: ► Winning accolades for completely revamping and imagining new visual brand identities for multiple companies. ► Improving social media engagement through innovative design solutions. ► Playing a pivotal role in RingCentral's successful IPO by creating impactful brand graphics that contributed to shaping its public image and investor perception. ► Developing 1,000+ on-brand Canva templates and an extensive asset library, enabling the marketing department to efficiently produce digital banners and ads. ► Training teams, ensuring brand compliance, and reducing the Design department's workload. ► Receiving several prestigious awards for performance and design excellence. ► Strengthening global brand consistency by creating the company's first comprehensive brand guideline booklet and establishing asset libraries in Adobe CC and Canva. ► Reducing project turnaround and design timeframes with new design systems and scalable Sketch/Figma/XD templates. ► Amplifying event engagement and significantly increasing foot traffic by designing innovative, large-scale booths for tradeshows. I have a passion for creating imagery, digital experiences, and environments that immediately attract audiences. Skilled in developing high-impact marketing materials, brand identities, tradeshow booths, and digital/print designs, I am respected for meeting demanding deadlines, thriving in fast-paced environments, and inspiring cross-functional teams to peak performance levels. I am dedicated to finding the most cost-effective and creative solutions for all challenges. I also have an impressive online portfolio at _Website not available. Sign in: https://www.twine.net/signup_ Check it out and message me – I’m always glad to connect with friends and colleagues.

JenniferWanderer

I am an Art Director | Brand Designer | Senior Lead Designer Insightful, Audience-Focused Creative Leadership: Art Director / Brand Designer / Lead Senior Designer / Bringing Brands to Life, One Design at a Time About I have devoted my entire career to attracting target audiences, elevating brand prestige, and inspiring cross-functional teams to achieve ambitious goals. For diverse brands, I’ve successfully ideated and developed game-changing concepts, designs, and products while improving design processes, minimizing production expenses, strengthening employee talents, and meeting even the tightest deadlines. Some of my accomplishments include: ► Winning accolades for completely revamping and imagining new visual brand identities for multiple companies. ► Improving social media engagement through innovative design solutions. ► Playing a pivotal role in RingCentral's successful IPO by creating impactful brand graphics that contributed to shaping its public image and investor perception. ► Developing 1,000+ on-brand Canva templates and an extensive asset library, enabling the marketing department to efficiently produce digital banners and ads. ► Training teams, ensuring brand compliance, and reducing the Design department's workload. ► Receiving several prestigious awards for performance and design excellence. ► Strengthening global brand consistency by creating the company's first comprehensive brand guideline booklet and establishing asset libraries in Adobe CC and Canva. ► Reducing project turnaround and design timeframes with new design systems and scalable Sketch/Figma/XD templates. ► Amplifying event engagement and significantly increasing foot traffic by designing innovative, large-scale booths for tradeshows. I have a passion for creating imagery, digital experiences, and environments that immediately attract audiences. Skilled in developing high-impact marketing materials, brand identities, tradeshow booths, and digital/print designs, I am respected for meeting demanding deadlines, thriving in fast-paced environments, and inspiring cross-functional teams to peak performance levels. I am dedicated to finding the most cost-effective and creative solutions for all challenges. I also have an impressive online portfolio at _Website not available. Sign in: https://www.twine.net/signup_ Check it out and message me – I’m always glad to connect with friends and colleagues.

Available to hire

I am an Art Director | Brand Designer | Senior Lead Designer

Insightful, Audience-Focused Creative Leadership: Art Director / Brand Designer / Lead Senior Designer / Bringing Brands to Life, One Design at a Time

About
I have devoted my entire career to attracting target audiences, elevating brand prestige, and inspiring cross-functional teams to achieve ambitious goals. For diverse brands, I’ve successfully ideated and developed game-changing concepts, designs, and products while improving design processes, minimizing production expenses, strengthening employee talents, and meeting even the tightest deadlines.

Some of my accomplishments include:

► Winning accolades for completely revamping and imagining new visual brand identities for multiple companies.

► Improving social media engagement through innovative design solutions.

► Playing a pivotal role in RingCentral’s successful IPO by creating impactful brand graphics that contributed to shaping its public image and investor perception.

► Developing 1,000+ on-brand Canva templates and an extensive asset library, enabling the marketing department to efficiently produce digital banners and ads.

► Training teams, ensuring brand compliance, and reducing the Design department’s workload.

► Receiving several prestigious awards for performance and design excellence.

► Strengthening global brand consistency by creating the company’s first comprehensive brand guideline booklet and establishing asset libraries in Adobe CC and Canva.

► Reducing project turnaround and design timeframes with new design systems and scalable Sketch/Figma/XD templates.

► Amplifying event engagement and significantly increasing foot traffic by designing innovative, large-scale booths for tradeshows.

I have a passion for creating imagery, digital experiences, and environments that immediately attract audiences. Skilled in developing high-impact marketing materials, brand identities, tradeshow booths, and digital/print designs, I am respected for meeting demanding deadlines, thriving in fast-paced environments, and inspiring cross-functional teams to peak performance levels. I am dedicated to finding the most cost-effective and creative solutions for all challenges.

I also have an impressive online portfolio at Website not available. Sign in: https://www.twine.net/signup Check it out and message me – I’m always glad to connect with friends and colleagues.

See more

Language

English
Fluent

Work Experience

Add your work experience history here.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Education, Government, Media & Entertainment, Non-Profit Organization, Financial Services, Consumer Goods, Telecommunications, Professional Services
    paper CASE STUDY

    RoadRunner Rifle Rest
    https://www.twine.net/signin

    Project Type
    Visual Identity

    Team
    Art Director - Jennifer Wanderer
    Web Manager - Duncan Blake

    Contribution
    Art Director and Brand Designer

    RoadRunner Rifle Rest is a company that caters to outdoor equipment enthusiasts seeking precision in hunting and photography. Offering a simple yet ingenious solution, RoadRunner Rifle Rest is a device that seamlessly attaches to the side of most trekking poles, transforming them into a sturdy platform.

    Creating a Visual Identity
    Tasked with developing a visual identity that embodies RoadRunner Rifle Rest’s vision of adventure and precision, I crafted a contemporary design that resonates with the brand’s values and appeals to its diverse audience.

    RoadRunner Rifle Rest, a newcomer in the competitive outdoor equipment market, needed to capture the interest of hunters, birders, and photographers. I created a compelling visual identity to communicate the product’s innovation and practicality, featuring a roadrunner-inspired logo and a modern design language, ensuring a successful market entry.